What are the types of online marketing channels?What are the aspects of the online promotion platform?

What are the types of online business? 8 major online promotion platforms decrypted

what typesInternet marketingchannel?Now we will make a big summary.

Online and offline, there are B2b (wholesale or to corporate customers) and B2c (retail).

What aspects does the B2B network marketing platform include?

B2b: 1688 is a platform that everyone is familiar with.

Exports include Alibaba International Station, Made in China, Global Sources...

However, as Alibaba-based platforms have begun retailing in recent years, the lines have become increasingly blurred.

E-commerceIn addition to the above comprehensive categories, the platform also includes wholesale websites for clothing, shoes and hats, fresh aquatic products, frozen food, home appliances, kitchen and bathroom, mother and baby, jewelry, beauty, industrial products, textile raw materials, chemical raw materials, auto parts and motorcycle accessories... …

Often you may not have heard of them, but you can search for their respective industries and they have them all.

• B2b also has a short video Blue V;
• JustVibratoOr create an account on Kuaishou, although there are not many fans.
• However, through the recommendation mechanism of the system, accurate enterprise users can be obtained.

What are the types of B2B online marketing channels?

B2c has moreDrainage promotionHow to play.

1. E-commerce platform suitable for small and medium-sized sellers
2. No-source handling
3. Brand distribution
4. Internet celebrity shop
5. Private domain traffic
6. Businesses live and shoot short videos by themselves
7. Advertise
8. make long tail wordsSEO

E-commerce platform suitable for small and medium-sized sellers

• Taobao, Tmall, JD.com, and Pinduoduo, mainly by themselvesWeb PromotionOperations.
• The advantage is that the threshold is low, the disadvantage is that it is more tiring, the traffic is getting more and more expensive, and it is suitable for small and beautiful.

No-source handling

• Mainly to earn the difference between cross-platform prices.
• For example, Pinduoduo moved to Douyin, opened a store group, and collected traffic on the platform.
• 1 order per day for one store, 100 stores equals 100 orders.
• The disadvantage is that the threshold is low, the bonus period is short, and it is easy to be blocked by the platform.

Brand distribution

• If the platform Tmall Jingdong Douyin, if the brand has a certain popularity;
• For example, brands such as Li Ning, DJI, and Midea have their own traffic attributes.
• Then as a channel, it usually cooperates with the platform to do some marketing activities.

Internet celebrity shop

• Platform Taobao DouyinLittle Red Book, first create a persona,
• Then open a store to sell goods, or help merchants bring goods.
• You can use Douyin, Kuaishou, Weibo, Xiaohongshu orYouTubeStart building multi-platform accounts.

Private domain traffic

• Similar to Internet celebrities, first establish a personal brand, then import traffic into small circles, and then sell goods in small circles based on WeChat.
• At present, there are Kuai Tuan Tuan, You Zan Tuan, Weidian, Group Solitaire, Hi Tuan, etc...

Businesses live and shoot short videos by themselves

• Merchants create accounts and open stores on Douyin, Kuaishou, and Tiktok short video platforms.
• Through this account, live or shoot short videos and sell the things in their store.

Advertise

• OnFacebook,Instagram, Tikok and other overseasnew mediaAdvertising on the platform;
• There are also search engine advertisements.
• Test different ads on a small scale to find the one with the highest conversion rateCopywriting, magnify it 10 times and get 10+ returns.

Do long tail SEO

SEO opportunities are in long-tail keywords, and by doing massive SEO long-tail keyword SEO, you can get directional traffic with high conversion rates.

To do long-tail word SEO, it is best to use the keyword magic tool, so as to dig out high-value long-tail keywords▼

• SEMrush Keyword Magic tool can provide you with the most profitable keyword mining in SEO and PPC advertising.

For all the above types of network marketing channels, the underlying logic is still very clear, and the basic summary is complete.

Let's see, what kind of online promotion platform are you ondrainageGet customers?