Why is Meixin Mooncake so successful in China?Analysis of the reasons for the success of Hong Kong Maxim's moon cakes

Why is Meixin Mooncake so successful in China?analyzeHong KongReasons for the success of Maxim's mooncakes

Hong Kong Maxim's Mooncake is probably the most successful mooncake brand ever.

A box of more than 300 yuan, a small moon cake 40 yuan.

Although it is sweet and greasy, it does not affect its expensive and popular sales (this article is not advertising)

Why is Meixin Mooncake so successful in China?

We will analyze the reasons for the success of Hong Kong Maxim's mooncakes from the following aspects.

Built-in traffic properties

• This is the king of goods for the annual Mid-Autumn Festival.
• Did you find that, as long as the food is flowing, bursting, and splashing, it has its own flow.
• Because people subconsciously like this cool feeling.

Differentiated size

• In the past, mooncakes were big, round and greasy.
• Eating one will consume half your life.
• Meixin is very smart, breaking through the tradition, making the size small, eating one without effort, and saving materials.

social password

• Did you notice?
• Many people prefer to send beauty to other mooncakes because it conforms to several attributes of social passwords, such as high appearance, high price, and Internet celebrity products.
• Many people may say IQ tax, so I won't discuss it here.

Made in Hong Kong

• Highlight scarcity and uniqueness.
• Don't underestimate the industrialized assembly line.
• If you take it to mainland China to do it, once the amount of it goes up, it's worthless.
• So it had to print a few big characters on the box "Guaranteed Made in Hong Kong"

Focus on moon cakes

• Although Meixin is a restaurant group, it has been making moon cakes for decades.
• Friends who have eaten it should be able to feel the care of his family from the details.

Maxim's biggest problem is that there are too many fakes.

• A woman in Shenzhen said she saw her former neighbor Xiaohui posted an advertisement for "Meixin mooncakes" on Moments, saying she had internal channels.
• As a result, she spent 14 yuan to buy more than 700 boxes of fake goods.
• I wanted to ask for an explanation, but got blocked on WeChat.