Why Facebook Ads Don't Get Targeted Customers?It is not easy to analyze the reasons for losing money

I ran Facebook ads, but why is no one buying them?

Why are my Facebook ads not working?

How should Facebook ad copy be written?

Why Facebook Ads Don't Get Targeted Customers?

A big reason is that you don't know how to effectively target people who have seen your Facebook ads.

Facebook retargeting ads mean retargeting people who have viewed your content, visited your website, or come to your Facebook page.

Facebook advertising loses money is not easy to do analysis

Why is Facebook Retargeting Ads Important?

We need to build a relationship that increases the trust of our potential customer base.

Because research shows that 91% of people don't make a purchase the first time they see your ad.

The benefit of Facebook ads is that we can get data on our potential customer base, making it easier for us to maintain relationships with customers even if they haven't bought yet.

So you need to know how to retarget? How to effectively run Facebook ads?

There are several ways we can go back to our customers.

Facebook Page

• We can easily get the data and information that have come to our Facebook page.
• You can place your ads on people who have come to your Facebook page, messaged you, and read your posts before.

Video

• If you have the function of posting videos frequently or placing video advertisements, it is very helpful for you.
• Because you can track back the people who watch your video more than 25%, 50%.

Why is it so important?

Because people who watch your videos over a certain length are generally interested in your product or service.

So these people are very accurate.

网站

• This is also very important if you own a website.
• We can track people who have visited our site, added to their cart, but haven't paid yet.
• At the same time, we can also trace back the people who have purchased products from us.

This is very important because if we have new products/offers with people who have bought from us before, we can send them our new product/offer ads again, which will greatly increase sales because they are people who have bought from us before.

customer information

• As long as you have customer email name and number information.
• We can all trace them back.

Sponsor message

• This way is for us to track back the people who have messaged us before.
• When we have any discounts, we can use the above methods to re-track customers who have seen us before, but have not yet placed an order.
• Or we can post testimonials or educational content to let your potential customers know more about your products and services.
• This will greatly increase customer trust in your brand and services.

The above is the most common way to do re-tracking.

3 common problems with advertising on Facebook

Share 3 frequently asked questions that most people want to know.

Q1: When preparing an advertisement, should you write the copy first or create the design first?

• A1: I would suggest that everyone have a big headline first, so that there is a general direction.

Q2: How long should a video ad have a better effect?

• A2: It is recommended to keep video ads within 1 minute. A good video needs to attract viewers to continue watching in the first 3 seconds

Q3: Will it be banned if there are sensitive words in the post content without advertising?

• A3: There is a risk of being banned because Facebook now censors all the content of the page, including the content in the inbox.