Which is better, social media or email marketing? The combination of the two modes has a good effect

Independence overseasE-commerceWebsiteWeb PromotionThere are many ways.

electronicemail marketingAnd social media marketing are two popular ways.

Which is better, social media or email marketing?

So what are the pros and cons of email marketing and social media marketing?

Which one should cross-border sellers choose?

Advantages of Email Marketing

First of all, as the earliest means of communication, e-mail has a huge overseas user base.Overseas buyers also have the habit of checking emails, so they cover a wider audience.

Second, the cost of email marketing is relatively low.Compared with social media with higher and higher traffic costs, the low-cost advantage of email marketing will become more and more obvious.

Finally, email marketing is more sustainable because email addresses are basically the same.After the seller receives the email from the customer, the seller can continue selling.Of course, be cautious about invalid sales.After all, there is a time cost.

However, there are also some problems with email marketing.

First, email marketing requires long-term maintenance.If you publish a large number of sales emails in a short period of time, you will be blacklisted.

In addition, in order to achieve better results, sellers need to push personalized emails, and the workload will be relatively large, so sellers need to accumulate for a long time.

Advantages and Disadvantages of Social Media Marketing

First of all, social media marketing can reach a wider group, because whether it is a seller's post or an advertisement, whether the other party follows the seller or not, the platform will recommend it to more people.

Second, social media platforms are also more conducive to expanding brand awareness.On the one hand, social media is widely used; on the other hand, social media itself is open to better disseminate sellers’ content.

Finally, social media marketing will more easily influence buyers' purchasing decisions, and user stickiness and stability will be higher.

The biggest problem with social media marketing right now is the competition.Advertising costs have risen due to intense competition.Because the competition is fierce, it is more difficult for sellers to stand out.

Moreover, social media content needs to be interesting enough to satisfy buyers, and innovative enough to attract buyers’ attention, so it’s hard to create.

Social media marketing and email marketing mode, combined with the matching plan, the effect is good

In fact, social media marketing and email marketing are not diametrically opposedInternet marketingthe way.

Sellers can combine the two, but it should be noted that the main ones must be subdivided and supplemented by other means.

Sellers can include social media links in emails, or send exclusive discount emails to social followers, or get more emails through social media platforms.These are mutually integrated and mutually beneficial practices.

Of course, how to choose?It depends on the seller's set network marketing plan to get the best results.

In addition, sellers need to consider the usage habits and ROI of target buyers.