7 tips to increase conversion rate by subscribing to push notifications on foreign trade e-commerce websites

E-commerceMessages in standalone stations include push notifications and app messages.

While push and application information are both direct information transmission channels, the main difference lies in the way of use.

In most cases, push notifications bring people back to the product and encourage deeper usage and education within the app.

Push Notifications: Even when users are not in the app, they send push notifications directly to the user's mobile device screen and often try to win back purchases, complete goals, or stay in sync with app activity.

Push notifications are designed to re-engage users.

Push notifications are designed to allow users to reuse applications.

They can also be used to update relevant order status and security alerts in real time.

In-App Information: Must be in the app. APPsoftwareThe information in it can only be seen in the APP when you use it.

They don't appear on the phone's home screen, only when the user is actively using the app.The information in the app is intended to display features, promotional materials, updates and other information related to the app.

Foreign trade e-commerce website news subscription push notifications to improve conversion rate

Let’s take a look at 7 tips for using in-site messaging in an independent site to increase conversions:

To optimize a messaging strategy in an app, sellers need to do a few key things to ensure its success:

provide a simple exit

• Provides a way for users to log out of information in the application.
• If customers can't find an exit path, they may end up closing the application.

make it visually appealing

• No one wants to see a black and white box with information in it.
• Design the look and feel to reflect the color scheme and fonts applied by the seller.

Focus on indicators

• Check how many users are receiving information in the app and how many users actually take action.

Rules of usePositioningInformation

• Send information from your salesperson app to the right people.
• Set rules for different audiences, such as users who haven’t opened the app or visited the website for more than a month, or users who participate every day.

test, test, test some more

• As a rule of thumb, salespeople should always test the information in the application to see which information is delivered most successfully.

Set up follow-up actions

• Create automatic triggers to track specific audiences.
• For example, sellers can set up chatbots to automatically reply to buyers’ messages.

Create a consistent application information delivery experience across web and mobile devices

• Offer your customers the same desktop and mobile app experience.
• A consistent page look and feel will boost engagement, provide sellers with richer customer data, and improve sellers' platforms.