How do e-commerce companies select products? This standard template can help you avoid 90% of detours!

E-commerceProduct selection is no longer based on luck! The latest e-commerce company product selection standards are released, from supplier screening to profit calculation, the whole process is analyzed to help you accurately lock in high-profit products and make sales explode! Check out the complete product selection guide now!

Did you know that in an e-commerce company, product selection is like cooking. You can’t make a good dish without a recipe! This is no joke, especially when you are a product manager. Every step is like mixing seasonings in the kitchen. Every small decision may make you miss success.

So the question is, what are the standards for e-commerce companies to select products? Today, let me unveil this mysterious veil for you and help you understand the "standard templates for product selection" hidden behind each e-commerce product.

1. Cost and profit calculation of product selection

First of all, you must understand that e-commerce companies value profits the most! That’s right, whoever can bring more profits to the company is the "hot commodity". The first step in product selection is to have a detailedCost and profit calculation system.

This system will help you calculate the cost, sales price, market competitiveness and expected profit of each product. For example, you choose a new product that looks cool, but if its manufacturing cost exceeds the market price or the profit margin is too small, then it has no commercial value at all.

You need to ensure that the productGross profit marginIt is very important to meet the company's requirements. If the gross profit margin is too low, no matter how good the sales are, it cannot support the company's development needs. If the gross profit margin is too high, the competitiveness may decline. Therefore, it is necessary to keepThe profit range required by the company, this is the correct way to choose products.

2. Supplier Selection

Next, suppliers are a very important part of your product selection process. Just like we choose dishes based on the freshness of the ingredients, the supplier'sStability and strengthIt is also the key to whether a product can be successfully launched on the market.

In the field of e-commerce, companies usually require which platforms to chooseTop 10Why? Because these suppliers usually have strong production capacity, stable supply and mature quality control system. Therefore, by choosing these suppliers, you can basically rest assured that product quality and delivery cycle can be guaranteed.

Of course, if you have some special supplier resources, you can also try to innovate, but the prerequisite is to undergo rigorous evaluation and review to ensure that they can undertake large-scale production.

3. Product quality should be acceptable

No matter what business you are in, quality always comes first! If the product quality is not good, consumers will not buy it even if the marketing is good. Moreover, on e-commerce platforms, consumers' feedback is extremely direct, and a one-star bad review may affect the sales of the entire product.

Therefore, e-commerce companies have a very clear standard for product selection:The quality star rating shall not be lower than that of competing productsThis is to ensure that the product is sufficiently competitive in the market and is not left far behind by consumers.

In actual operation, you need to conduct detailed research on similar products on the market and compare theirQuality rating, user reviews, after-sales service, etc.If your product can do better in these aspects, then you are one step closer to successful product selection.

IV. Necessity of Patents and Certification

In addition to cost, suppliers and quality, many e-commerce companies havePatents and certificationsThere are also certain requirements. After all, having unique patented technology or related certification can not only enhance the market competitiveness of products, but also avoid infringement risks and ensure the legality and compliance of products.

For example, some high-tech or medical products may need to beISO certification, CE certificationSome highly innovative products may need to apply for relevant patents to prevent plagiarism and piracy.

5. Final review and approval of selected products

When you have completed all the above steps and ensured that the product meets the requirements in terms of cost, supplier, quality, patent, etc., the next step is toProduct selection review.

Generally speaking, e-commerce companies will have a strict review process, which will involve evaluation and review by multiple departments before ultimately deciding whether to include a product in the company's product line.

This process is like the "last hurdle" for the product, ensuring that each product meets the company's strategic development needs and that it can eventually be successfully launched and recognized by the market.

Summary and personal opinion

From the initial cost estimation to the final patent certification, the product selection process of e-commerce products seems simple, but it actually contains complex business wisdom. As a product manager, if you can master this whole process, not only can your product selection be more competitive, but you can also become an indispensable talent in the company.

In this process, you must not only have a rigorous mindset, but also be able to adjust and optimize product selection strategies in a timely manner based on market demand, user feedback, and industry trends. These abilities are indispensable for any successful e-commerce company, and you, as a product selector, are the key to this.person.

E-commerce product selection is not just a process, it is also an art.

Therefore, choosing a product should not only look at its appearance, but also whether it can stand out in the market. As a member of an e-commerce company, your task is to become a master in product selection and find the brightest star among countless choices.

In short, product selection is the cornerstone of a successful e-commerce company. You must not only understand these standardized processes, but also haveInnovative vision和Careful judgment, so that your products can gain a foothold in the market and become the first choice in the minds of consumers.