How do popular products come about? 99% of people ignore the underlying logic of popular e-commerce products!

Do you think that a hit product is a product of luck? In fact, 99% of people ignore the underlying logic behind it!

This article will deeply analyze the formation mechanism of hot products, reveal the key strategy of 50% reincarnation + 50% innovation, and teach you how to find the market outlet and create your own hot-selling products! Don’t step on the pit again, come and see it now!

Do you think this year's hot items are all new? Wrong! Half of them are old faces that have returned in new guises!

The reincarnation of popular products: 50% are classics returning

Many people think that only "innovation" can create a hit product, but the truth is that half of the hit products every year are just "new wine in old bottles."

Why? Because human nature, demand, and market preferences have not changed.

Classic style, timeless

Like a ringRing, which has not changed much in decades. For example, NikeAir Force 1, has been popular since 1982. Every year, it changes the color scheme and adds new materials, which makes it a hit again.

Why? Because they have been proven by the market and have become an "iconic choice". Consumers do not need to adapt to them and are willing to buy them when they see them.

There are few classics that last for 50 years, but many small hits that last for 2-3 years.

After all, evergreen models are a minority, and the life cycle of most popular models is2-3 yearFor example, in the past two yearsShark Pants,Hot Girl Style, the traffic is down now, but if you change the name to “shaping pants” or “French minimalist style”, they can have another life.

How to make money from the “hot-selling cycle”?

1. Bring back the old hits

In Xiamen, some specialize inVibratoThe "wild road" team does this"Resurrection" of old hits.

Their routine is simple:

• Find the popular Tik Tok videos from 2-3 years ago, repackage them, change the name and promote them again.
• Combined with new hot spots, such as the previous "lazy storage box", now changed to "minimalistLife"A must-have artifact" can create a small explosion.
• Find the supply chain directly, purchase in bulk, and make a profit from the difference.

2. Low-cost testing to identify market feedback

Test a new hit product on Douyin.Cost up to 20Where is the money spent?

• Test Script(Advertising video)
• Test sample(Find the right product)
• Test live broadcasting skills(Optimize sales pitch)

For small teams, following the market is safer than innovating on their own.Copy + modify + optimize, which is much easier than creating a new product.

3. XiaoHongShu(小红书)Lower testing costs

Compared with Douyin, the testing cost of Xiaohongshu is much lower.Some don't even cost money!

• Some accounts purely use their time to post notes and do reviews, while some rely entirely on natural traffic to test products.
• Even if you want to cast a stream,5000 yuanYou can get good feedback data.
• The point is that Xiaohongshu has stronger content accumulation, and its popular products can have a longer life cycle.

Why do testing costs vary?

the reason is simple,The platforms have different degrees of commercialization.

• Vibrato：100 yuan ≈ 1000 exposures
• XiaoHongShu(小红书)：100 yuan ≈ 10000 exposures

One is a paid traffic-generating platform, and the other is a content accumulation platform. This is the essential difference.

The lowest cost way to innovate explosive products

Is innovation necessarily expensive? Not necessarily!Smart innovation = combining popular elements.

Take a look at the M9 tram, can you tell who it looks like?Combining the appearance of two well-known brands + technological innovation, and immediately becomes a new product.

Another example,Chinese New YearImitating the appearance of Porsche, changing the name and logo, it becomes a new brand. This routine is applicable to all walks of life.

From imitation to true innovation

1. Phase 1: Imitate popular products and find market demand

   • First find an already successful product and imitate its core selling points.
   • Test the market at low cost and quickly find the first batch of customers.

2. Phase 2: Micro-innovation, increasing differentiation

   • Combine different popular elements to create cross-border mix and match.
   • Add some functional innovation to improve user experience.

3. Phase 3: User feedback, in-depth optimization

   • The first batch of products you sell, users will tell you where you need to optimize.
   • Based on real feedback, iterate products and build your own brand power.

Conclusion: If you want to be a hit, don’t stick to “innovation”

Many people want to do "disruptive innovation" from the beginning, but the reality is,Copy + modify + optimizeThis is a more practical path.

From reviving old hits to low-cost testing, from imitating classics to combining innovations, every year's hitsIt's 50% reincarnation + 50% new hot items..

The market has changed, but human nature has not. The next hit may be hidden in the past traffic pool. Have you found it?