How does the founder of Yitiao shoot the most beautiful life aesthetics video on the entire Internet with just 9 actions?

9 simple shooting actions to copy the founder'sLifeAesthetic hit routine!

Did you know that a print media person who has no idea how to shoot videos managed to shoot the most beautiful video on the Internet by relying on his "photographic thinking". Doesn't this sound a bit magical?

But this is the founder of "Yi Tiao" - starting from scratch, turning videos into art, content into life, and talent training into an assembly line.

This method not only achieves "one", but also hidesE-commerceThe "universal SOP" that bosses should learn most.

How did he go from a print media person to a video expert?

At first, he knew nothing.

You heard it right, really, not at all.

He used to work in print media, and he had blind spots in editing, camera movement, composition, and shooting.

What’s even worse is that there is no such thing as a compound talent in the market who understands content, shooting, and aesthetics.

What should I do?

He didn't choose to spend money to find an expert, nor did he force himself to learn editing.software, but...rely on the "stupid method" to counterattack.

Taking videos as photos is a great idea!

He made a key point: Although he can't shoot videos, he knows a lot about pictures.

When he was working for magazines and print media, he dealt with beautiful pictures every day. He could tell at a glance which composition had texture and which lighting and shadow had high-quality.

Moreover, there are actually quite a few young people like this in the market.Instagram, watch Pinterest, playXiaoHongShu(小红书), and has long developed a set of visual aesthetics.

Then, an idea suddenly occurred to him:

"Just take the video as a photo."

9 actions to easily create a blockbuster look? No kidding!

You read it right, the core of the entire shooting SOP is just 9 actions.

They are:

1. From left to right
2. From right to left
3. From the bottom up
4. From top to bottom
5. from far to near
6. From near to far
7. Vision
8. medium shot
9. close shot

Is there a feeling of "Nine Yang Magical Art of the Video World"?

It may seem simple at first glance, but it solves 95% of your photography problems.

No more pursuing complex track movements, and no need for movie-level script scheduling.

As long as the picture is beautiful enough and the composition is on point, these 9 actions will be your video template.

Why can ordinary people learn this method?

Because it is simple enough, standard enough, and replicable enough.

You don’t need advanced skills or a film school degree. As long as you know how to take pictures, have a good sense of aesthetics, and understand movement and rhythm, these 9 moves will allow you to create a blockbuster-like look.

This is just like McDonald's, breaking down the hamburger into each step of the process. Even if you didn't know how to fry a steak yesterday, you can make a standard Big Mac today.

What’s really amazing is not shooting videos, but “disassembling jobs”!

We often say that the hardest thing for a boss is not doing things, but “getting others to do things”.

But the reality now is:

If you want to hire an operator, you can’t find a mature one in the market.

You want to find a product selection expert, and everyone asks for options;

You want to recruit content, and you have been sending out resumes for half a year, but there are only a few people who get interviews.

How to do?

Just like what a founder would do - dismantle it.

Can operations be broken down into SOPs? Yes, and it must be!

For example, doInternet marketingWhen it comes to operations, don’t expect to find an “all-round player”.

You can break it down into:

• Topic selection (find hot spots)
• Copywriting(Write title)
• Shelf (upload layout)
• Data (see the hot articles)

Each piece can be broken down into standardized processes.

In this way, even a new graduate can follow the template and produce good content.

Can product selection be standardized? That’s a key skill!

For example, when selecting products, don’t be superstitious about “vision” or “intuition”.

You could make a table listing:

• cost price
• Price space
• Search popularity
• Repurchase frequency
• User Group

You can even set up a scoring mechanism, where products with scores below 5 will be eliminated directly, and products with scores above 8 will enter trial sales.

In this way, newcomers can also follow the map instead of relying on experience and guesswork.

This is the core logic of "magnifying talents"

The success of a website does not depend on its founder’s ability to shoot videos.

Rather, it is because he knows how to turn "complex creative work" into "mechanical actions that ordinary people can do."

This not only allows the company to train talent faster, but also greatly reduces dependence and costs.

more importantly--Amplify the team's execution.

No company is built by a few geniuses.

The entire business empire can only be supported by a SOP system that can be replicated, inherited and standardized.

Finally, I want to tell you something very true...

The biggest problem with today’s content startups, video e-commerce, and short video accounts is not that they don’t know how to shoot.

But:

You don't regard "content" as something that can be "industrialized" at all.

You may think that writing copy relies on inspiration, shooting videos relies on feeling, and operations rely on connections.

But truly great teams never rely on feelings, they rely on "system".

Like this one, using 9 actions to create a video factory and using a set of templates to solve the talent shortage, this is the core ability to go far.

Everyone can be “one line”, the key is whether you can tear it apart or not?

So, if you are an e-commerce boss, a content entrepreneur, or are building a team.

Keep these points in mind:

• Don't be superstitious about genius, building a system is more important
• Use SOP to train talents instead of relying on people to carry the whole situation
• Dismantle complex actions to enable ordinary people to produce efficiently

This is true sustainable development.

Finally, stop saying that you can’t recruit people. There will never be enough talent.Methods can help you get twice the result with half the effort.

From now on, learn to “disassemble” the positions, and you will find that “experts” can also be produced in batches!