The secrets of the highly profitable e-commerce categories: the shortcuts to making money that others don’t tell you

Once you understand the underlying logic of making money, you will find that money is not earned, but chosen.

E-commerceWhen it comes to making money, it all comes down to category selection.

Just like in a war without the smoke of gunpowder, if you choose the wrong battlefield, how can you win?

Become the only supplier and reap the category bonus

Want to make quick money?

Just look for the “blank area” in that category.

When the whole world hasn't seen the land yet, you go in and plant a seed.

At this time, you make money so fast that you doubt your life.

Any case can make your blood boil.

OneVibratoIn the early days, guys who did talk show could earn millions a month just by giving some useful information.

why?

Because he was the only one speaking in this field at that time.

The early dividends of a category are the real money printer.

What you need to do is to find those needs that have not been filled.

As long as you become the "only supplier", making money is easy.

Become the largest supplier and make long-term money

You've made quick money and now you want to make slow money.

If you want to make long-term money, category is still king.

Or become the “largest supplier”.

Look at how Pinduoduo does e-commerce?

Low price, ultimate supply chain,unlimitedReduce costs, infinitely improve efficiency, and become the largest supplier.

The result is that its market value now exceeds that of Alibaba.

If you have the ability to become the largest supplier, you will keep making money.

As long as your product category is not eliminated, you will continue to make money.

This is a billion-dollar opportunity.

The rest is hard-earned money.

Most people can only earn "hard-earned money".

why?

Because they are always looking for a way to be "stable" and "safe".

They accumulate slowly in one track, earn little, and work hard.

The money you earn from hard work can only provide you with enough food and clothing, it will not bring you financial freedom.

Not seeing opportunities VS being good at discovering needs

The biggest gap between people is their insight into the market.

Some people can smell the scent in the air that has not yet dissipated.

Some people can only copy others after seeing them making money.

It’s okay to copy requirements, but it also depends on how you copy them.

Many people can only copy from 0 to 1.

At most, I can run some models, make some covers, and make some short videos.

Very few people can go from 1 to 10 and then to 100.

The secret to making money is not to copy, but to copy to the extreme.

Understanding the platform and category determines the difficulty of making money

Different platforms, different ways of playing.

Different categories have different life cycles.

The depth of your understanding determines how easy it is for you to make money.

The deeper your understanding, the closer you can get to finding the "most suitable opening".

It's like playing Honor of Kings. Choosing the right hero is better than anything else.

Hire the right people, do the right things

While the general environment is still laying off employees, hiring people is extremely cheap.

Young people from 985 and 211 have the ability to learn and understand.

College students, strong execution and low cost.

Standardize the process and let them execute it.

Let smart people make judgments and optimizations, and let people with strong execution capabilities copy and amplify.

This is efficiency.

Go to counties with large populations, where replication is fastest

Go to those county towns where labor costs are extremely low.

The salary is 1700 yuan a month.

Give them 2700 and they will work hard.

Strong execution ability.

The copying speed is so fast.

These are the places where you can build your most powerful execution machines.

First-rate talents are scarce, but second-rate and third-rate talents can be replicated

Only a few people earn high salaries in large companies.

Most people get ordinary wages and do ordinary things.

Use a very small number of top-notch talents to make judgments.

Use a large number of second-rate and third-rate talents to do the copying.

The company's money-making efficiency is stable and efficient.

Create SOP standard process to increase replication efficiency

The essence of making money is continuous replication.

Standard processes are at the core of scaling up replication efficiency.

Without SOP, copying is nonsense.

With SOP, copying is like a money machine.

Clear structure and stable profits

Before a company wants to make a profit of over 100 million yuan, a complex structure is a burden.

Only two or three top talents are needed.

What remains is to use processes to constrain second- and third-rate talents, allowing them to execute and produce quickly.

This is the only way to make stable money.

Choice is more important than effort

Choice is more important than hard work, this is not chicken soup.

This is the split side of reality.

If you choose the wrong category, the wrong platform, and the wrong track, no matter how hard you try, it will be useless.

To make money, you need to choose the right track, the right platform, and the right category.

Be the only supplier, or be the largest supplier.

The rest are just runners-up.

Final summary

• Make money = choose category
• Become the only supplier and make quick money
• Become the largest supplier and make long-term money
• Insight into the market and understanding the platform are key capabilities
• Hire smart people to optimize, hire people with strong execution ability to copy
• Creating SOP processes is a leveraging
• Second- and third-rate talents are the cornerstone of stable replication
• The company's stable profitability depends on a clear structure

Making money is never about luck.

It is insight, choice, persistence and replication.

remember:

To make money, you need to choose the category.

what are you waiting for?

It's time to take action, find your category, be the only supplier, or be the largest supplier, so that your money-making efficiency can break through the ceiling.

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