How does birch juice e-commerce make money? From 0 to 10 bottles per month, the operating model is exposed

Birch sap is popular, then what?

I sell birch sap every day and feel like a "sap carrier", but I have to ask:Birch sap alone can really win the battleE-commerceMarket?

To be honest, I've never drunk this stuff.

But my friend's sister gives her child a

Also repurchased quickly

This made me start to pay attention to this category

Hot categories will always be upgraded. This is inevitable in the market.

Just like after milk there is yogurt

After yogurt, there is yogurt cup with fruit pulp

The fastest way to upgrade is to combine

Don't mess around, add oneA large category that does not require market education

It can attract new consumer groups

Birch juice + grapefruit juice, win the beauty of girls

Grapefruit is deeply associated with weight loss

People who love beauty are willing to spend money

They will take a video to check in "Drinking grapefruit birch juice to lose weight diary"

Isn't this just helping you bring the goods?

Birch juice + emblica, win the heart of men with many social engagements

Phyllanthus emblica is a blood vessel "scavenger"

Clear plaques and reduce the risk of cerebral infarction and myocardial infarction

What are men at the drinking table most afraid of?

Afraid of headache the next day and blood vessel blockage

Birch juice + emblica oleracea is their life-saving water behind the table

Birch juice + pistachio extract, seize the insomnia crowd

Do you know why pistachios are called pistachios?

Because it contains natural melatonin

Paired with birch sap, drink a bottle at night

Deep sleep comes quickly, and I wake up the next day feeling full of energy

Insomnia is a necessity, and users are willing to spend money to get a good night's sleep

Birch juice + bromelain, you should also make money from the people who want to get rid of moisture

Heavy moisture, edema, poor complexion

These problems trouble a large number of young people

Bromelain is a natural anti-inflammatory and dehumidifying agent

Birch sap + bromelain

It is the water that people with humidity must drink every day

Birch juice + oyster + wolfberry extract, a new direction for men's health care

What are men most afraid of?

Fear of lack of energy and inability to do things

Oysters are a man’s old friend

Wolfberry extract is a health standard

Birch juice + oyster + wolfberry, simple and rough

Men drank it and it worked, and they bought it again immediately

Not every combination will be successful

Don't take it easy on me.

In fact, if you want the group to explode, the conditions are harsh.

First, birch sap is all the rage on the internet, everyone knows about it

Second, the newly added functions must have a large market and high user awareness, so there is no need to spend money to educate the market.

Only when these two conditions are met can the combination have superimposed explosive power.

Only when the user feels good can the combination be a hit

Users feel it is really effective after drinking it

The effect is immediate

This kind of product is an inevitable upgrade after a single category becomes popular

Users don’t want to stop using it, one bottle a day, and the repurchase rate is ridiculously high

5 major combinations, betting on 1-2 wins is enough

Don't think that every combination will make money.

As long as 5-1 of these 2 combinations are successful

You can make a lot of money

Continue to maintain category leadership

Let your competitors eat your exhaust gas

Conclusion: Category war starts with combination

At this point you might want to ask

"Isn't it just adding some ingredients to a combination product? Can this also win the market?"

Haha, doing e-commerce is like playing Go

The simplest move is the most ruthless killing move

The birch juice market is currently at an inflection point of upgrading

Whoever takes down the group first will have control over the discourse

What you need to do is to identify the right crowd and quickly launch a combination.

Let users say it’s good after drinking it

Let peers see the envy

Make yourself earning steadily

Winning the market is not about doing the most complicated thing

Instead, do things that "seem simple, but others dare not do quickly"

Final summary:

• Birch juice is a popular category with high repurchase rate and high potential
• Once a category becomes popular, it will inevitably enter the "combination upgrade" stage
• To upgrade your portfolio, you need to select “categories that do not require market education + have a large market”
• Grapefruit, emblica, pistachio extract, bromelain, oyster and wolfberry are the preferred combinations
• User experience and effect are the key to repeat purchases and hot products
• Just bet on 1-2 combinations to stay ahead and make huge profits

If you want to win the birch juice e-commerce market, start with portfolio upgrades

Next step: do it, test it, and seize the user’s mind

The market won’t wait for you to hesitate.It only rewards those who act fastest