How can an individual make a micro-marketing plan?Five steps for enterprises to do WeChat marketing

Chen Weiliang: how to doMicro Marketing?

3 dimensions and 1 core, play with the mentality of the game of king's honor

(Mentality)

we want to do wellWechat marketing,WeChatPublic account promotion, There are too many aspects to be considered, so I will not list them here for the time being. There are many details to be done well, the most important of which is the mentality.

First of all, you must have a good mentality. Those with a bad mentality are usually easy to give up halfway and fail to succeed.

This article will share: How to play WeChat marketing with the game mentality of the honor of the king O(∩_∩)O~

Introduction to Honor of Kings

"Honor of Kings" is a MOBA mobile game developed and run by Tencent Games and operated on Android and IOS platforms. It was officially tested on Android and IOS platforms on November 2015, 11. The name used in the early stage of the game is "Heroes" "Battle" and "League of Kings".

The game is a Dota-like mobile game. The gameplay in the game is mainly based on competitive battles. Players can conduct 1V1, 3V3, 5V5 and other PVP battles in various ways. They can also participate in the game's adventure mode and perform the PVE pass mode. After the conditions are met, you can participate in the game qualifying competition and so on.

In November 2016, "Honor of Kings" was listed on the "China IP Value List - Top 11 Game List" at the 2016 China Pan-Entertainment Index Ceremony.

2017年7月2日，腾讯方面发出游戏“限时令”：7月4日起《王者荣耀》12周岁以下(含12周岁)未成年人每天限玩1小时，并计划上线晚上9时以后禁止登陆功能；12周岁以上未成年人每天限玩2小时。超出时间的玩家，将被游戏强制下线。

King's honor is popular马来西亚

In fact, there are many people in Malaysia who play King's Glory. The Malaysian Chinese community is the most pro-China overseas Chinese group, mainly because they are discriminated against by the Malay government policies in the local area, and they are second-class citizens in the true sense, so they are very pro-China. The Chinese have a strong sense of identity.

Malaysian Chinese generally use satellite TV to watch TVB and Taiwanese programs. Now most of them watch mainland variety shows and TV dramas. It is not surprising that the glory of the king is popular.

Most of Tencent and Ali's products are still limited to domestic and Chinese circles, and Huawei is only limited to certain regions with high recognition. "Made in China" is currently the real national pride of Lenovo and DJI.

OverseasLifeNo matter where you are, you can see foreigners using Lenovo computers everywhere, and it is the most recognized Chinese company in the eyes of ordinary foreigners.

DJI directly dominates the consumer drone market. 80% of its profits come from overseas, and its market share is now estimated at 8% to 9%, completely monopolizing the global consumer drone market.

In addition, when we shop, we will also have the following experience:

Sometimes when faced with a salesperson, he gives you the feeling that he doesn't want to buy it; but there are also people who buy the same product when they change it. This is a style of transaction.

The only way I can do it is to work hard to promote and make deals on WeChat public accounts. Every time you make a deal, you will get a happiness from this deal. This kind of happiness cannot be experienced by the players of Honor of Kings.

Many people have been addicted to the virtual world of the glory of the king. Once they return to the real world, they will be very uncomfortable and unable to extricate themselves. All achievements in the game world will cease to exist, so we must learn to play with the joy of life in the game. work.

When we shop, we also have this experience:
Sometimes when faced with a salesperson, he gives you the feeling that he doesn't want to buy it; but there are also people who buy the same product when they change it. This is a style of transaction.

The only way I can do it is to work hard to promote and make a deal on the WeChat public account. Every time you make a deal, you will get a happiness from this deal.

Dimension 1 [Be happy every time you make a deal]

Because some people feel that making too little money will make them unhappy and will not be able to improve their trading style, so to achieve "every time you make a deal, you must get a happiness from this deal".

Dimension 2 [Take the deal as a game achievement]

The rich love to sell, and they love to make deals.If you don't measure the success of your deal by how much money you make, then there's more opportunity for more happiness.

How to do it?It is to treat each small transaction as a small achievement in the game, and treat the transaction as a game!

Now, we have an additional dimension to measure the value of the transaction, not only with money, but also as a game achievement.

Dimension 3 [You can make friends through transactions]

We must have this awareness: no matter whatInternet marketingWhether the promotion has made a deal or not, every time we communicate with others, we should make friends as the most important goal. Even if you don’t make a deal, it will not be very painful, and you will also show a very positive attitude and make the other party feel good. The next transaction lays the foundation for the transaction.

If a deal is made, don’t focus on the deal itself, but regard the deal as enhancing the relationship with the other party.

King of Glory can make friends, so doing WeChat marketing can also make many friends.

game life mentality

How to do things with the mentality of game life?

One of the most important cores is laughter:Laughter is the "orgasm" of the brain, and laughter is the highest statemeditation ^ _ ^

Remember: With a smile on your face, laughter trumps everything

1. The reason why you must do things with a smile on your face is becausehappinessStart with laughter, laughter is the pillar of wisdom and awakening ^_^

2. When we are serious, we will not be active, we must consider the balance of the brain.

The more serious we are, the more dangerous we are when it comes to mental health.It's easy to understand because when we're serious, a lot of bad hormones are flowing in the body, our whole body doesn't feel good, and the body can't cooperate well to do what it wants to do.

3. Always remember to laugh, have fun, and make fun

Because laughter can bring enlightenment, and if there is laughter, there will be Buddha ^_^

Buddha is simply called Buddha, which means "enlightened one", so when we laugh, we are activating our brain cells.

The secret to becoming a Buddha quickly is to open your heart to laughter, laughter is superconsciousness, and using superconsciousness is laughter O(∩_∩)O haha~

When we laugh, when we laugh like children like crazy, everything in the body is working perfectly!

Some hospitals treat laughter as a therapy for cancer, and it really works, in those hospitals, patients watch funny and funny shows all day, and their health gradually improves, so laughter is to improve A way of own energy ^_^

Five steps for enterprises to do WeChat marketing

1. PrecisePositioningPrecise target customers
2. The company has a clear understanding of itself
3. Analyze the needs of target users
4. Prepare in advance for converting end devices
5. Choose the right oneWeb PromotionWay

1) Accurately locate and target customers

Before doing network marketing, you must first select a customer base.
On your phone or computer, an app or Baidu search engine, or WeChat.
That is to say, in the first step, people can accurately analyze the location of the customer based on the statistical analysis of the data.

2) The company has a clear understanding of itself

Enterprise network marketing must have a clear understanding of the enterprise itself.

1. What resources does the company have?
2. Where is the core competitiveness?
3. What parts are there?

Industry and market situation, company and industry development prospects, basic situation of opponents, detailed information of opponents in the vertical direction of the industry in the region and its comparison with itself.

3) Analyze the needs of target users

That is, people need to investigate the needs of customers to ensure that people's products can help users.

In response to the same user needs and different people, people offer them different solutions.

The process from user demand to presentation of product promotion plan is called the process of defining commodity demand.

4) Prepare in advance to transform terminal equipment

For example, applying WeChat conversion, marketing website conversion, or openingTaobaostore transformation.

This is an item necessary to drive user transaction volume.

5) Choose the right network promotion method

such as website promotion.

Website promotion refers to improving the comprehensive ranking of the website according to various channels, so that users can quickly and quickly find the company website.

网站SEOIt is a key means of website promotion, especially for today's small and medium-sized enterprises.

Due to limited resources, traditional network marketing planning enterprise assets cannot afford it, so it becomes more and more necessary to develop network promotion on Internet technology.
.As the concept of Internet + penetrates into all walks of life, traditional enterprises must promote through network marketing, establish brand awareness and develop market share.

So, how can SMEs do a good job in network marketing planning?

• Our SMEs can be searched through the web.
• Encyclopedia marketing, Q&A marketing, industry forum promotion, library marketing, post bar marketing, B2B platforms and other channels for online marketing and promotion.
• There are also several marketing methods such as content marketing, video promotion, WeChat promotion, etc. Enterprises can choose the appropriate online marketing method for marketing promotion according to their own comprehensive strength and resources!