Chen Weiliang: Tips for Wechat Businesses to Promote Sales and Closing

Chen Weiliang : Small tradeSales promotion skills

(Sequence 6+1CopywritingThe secret of detonating panic buying)

I have foundnew mediaPeople doWechat marketing, all of them are directly violently swiping the screen, sending mass messages to friends, and mass sending WeChat groups everywhere. Such methods are not recommended.

Why?There is no stability from directed traffic, and it is easy to be blacklisted, so what should I do?

Web PromotionThe most effective way is to do WeChatPublic account promotion.Chen WeiliangOperating other websites and official accounts also obtains targeted traffic through search engines.

After there is traffic, trust cultivation and serial sales will be carried out, so that there will be a higher conversion rate.

right now,Chen Weiliangjust do itInternet marketingsummary of experience.

Sequence 6+1 Copywriting

Sequence 6+1 copywriting, interactive transaction:

(The first 6 steps are foreshadowing, and the last step is to harvest the transaction)

• Step 1: Create suspense, make users curious, and have a question.
• Step 1: Give and share, give benefits to users, and feel a value.
• Step 1: Guide the action, give instructions to the user, and perform an action.
• Step 1: Ask for assistance, let the user help you, and give the user a chance.
• Step 1: Amplify desire, let users imagine, and give users XNUMX result.
• Step 1: Create contrast, let users compare, and give users a discount.
• Step 1: Harvest the deal, let the user beg you, and do a value exchange.

The seventh step is to put forward the proposition of selling your product. Generally, through the first six steps of interaction and the first six steps, in the seventh step, your customers will chase after you to buy!

How to trigger panic buying through serial copywriting?

It is interactive 6+1. If you can interact with 6+1, you can easily design the process of detonating panic buying!

Interaction 6+1 is used in your circle of friends, which can activate your friends, filter out friends who are really on the same frequency as you, and let you just send a series of copywriting in the circle of friends to trigger snapping purchases!

Although many friends think that it is very good after learning Sequence Interaction 6+1, but they don't know how to implement it?

I believe that you may have the same feeling now. How to design a serial release process for your product through these 7 steps?

If you find it difficult, don't worry.Now after my practice summary, I found a more streamlined release process.

The first step, filter

Step XNUMX: Share

The third step, the transaction

1. First, by screening the copy and adding a fission strategy,
2. Screen and fission to generate a large number of potential customers, and then build trust and amplify desire through sequence sharing of copywriting,
3. Finally, the bulk transaction is completed through the transaction copy.

It's easy to say, but if you really want to design a serial release process for your business, fission customers through a set of serial copywriting, and detonate panic buying, you must have a headache and don't know how to start, right?

HereChen WeiliangLet me tell you the secret rule of designing a serial release:

Does the copy you write use a piece of text to prompt the other person to take a certain action you expect?

Do you expect your fans and potential customers to help you promote the fission plan you designed? (take your desired action)

Does the transaction process you design ultimately expect the other party to buy?

The secret rule is:

1. If you want the other party to buy your product and take the action you expect, you make the other party perceive your value in advance.
2. If you expect that others will be eager for your product after seeing your circle of friends, then you can let potential customers perceive your value in advance through the sequence copy, and let the other party realize that your product can solve his problems, so that you can Are you afraid that you won't be able to sell your product?
3. If you expect to share through WeChat group to attract potential customers to actively buy from you, then you can share the copy through the sequence, so that the other party can perceive your value in advance.

This rule is simple, but the power is really infinite.If you really understand this rule, it's easy to write a sales letter and design a closing process.

If you expect to get the other party to buy through a copy and let the other party take the action you expect, then you should let the other party perceive your value in advance in the first half of the copy.

After you perceive your value, you can then put forward an irrefutable transaction proposition, which can stimulate potential customers to buy immediately!

Then, how can this secret rule be used to design a serial release that detonates panic buying?

• The first step is to dig out an irresistible value proposition for your product from the perspective of your target customers (in simple terms, it is to find out the high value that the target customers can perceive).
• The second step is to follow the steps of screening and sharing to let the other party perceive the value of the value you have tapped, and then detonate the panic purchase through a transaction copy!

Summarize the sequence offering process

1. filter
2. share
3. Deal

Prerequisites for copywriting:

• Must interact with the user.
• If there is no interaction, even the most tempting copy will be difficult to close.

This is not just talk on paper, but a summary of practical experience. Welcome to the WeChat public account (ID: cwlboke) for more marketing skills and cases.