If ZAC husband and Wang Tong do not do SEO, how will they drain 3 ip?

• Fuwei's original name is Huang Fenghua, and Fuwei is a net name on the Internet.UndergraduateShandongUniversity Department of Physics, GraduateBeijingInstitute of Complex Networks, Department of Physics, Normal University.
• Hometown of Mr.Fujian ProvincePutian, studied at Shandong University for undergraduate and graduate studies at Beijing Normal University.Mr. Fu Wei advocates the SEO operation and maintenance idea of ​​"step by step, long-lasting business". Taking SEOWHY as a practical case, he has created a website brand after 2 years of zero-start, and has dedicated an excellent industry platform and successful cases to the SEO industry.

Introduction to Zac

• Zan Hui, whose net name is Zac, holds a bachelor's degree in Electronic Engineering from Beihang University and a master's degree from Beijing Film Academy.Currently livingSingapore, providing the host,Internet marketingand SEO consultant services.
  • One of the founders of the domestic SEO banner platform "Dianshi Interactive".
  • The blog "SEO A Post Every Day" is the most valued and popular blog in the Chinese SEO industry, and it is also the blog that has been reprinted and copied the most.
  • The blog was rated as one of the top 08 best experts on iResearch in 09-10.
  • Speaker at SEO industry conferences such as SMX, SES, MADCon.
  • Internet entrepreneurial experience has been featured in Singapore's "Lianhe Zaobao".
  • BaiDuSEOGuide's "vote for three people who contributed to China's SEO" campaign ranked first.

Introduction to Wang Tong

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• He entered the Internet industry in 2000 and is one of the earliest people in China to engage in Internet marketing consulting.

The above three individuals are considered pioneers of SEO in China . So, if ZAC, Fuwei, and Wang Tong didn't do SEO, what methods would they use to attract 1000 new IP addresses?

XNUMX. Choose a platform

• Choose a platform where users gather
• Who is the analysis user?Where to gather?How to attract them?

XNUMX. Research platform

• Research Platform Rules
• Research user behavior

XNUMX. Perform tasks

• Do tasks according to platform rules
• Information based on user behavior

XNUMX. Choose a platform

Ask yourself 3 questions:

1. Who are my users?
2. Which 3 platforms do they gather on?
3. What can I share to attract them?

Choose a platform where a large number of users gather, and analyze where the users gather?

Massive user platforms: WeChat, Weibo, forums, major self-media platforms, etc.

Now users are almost all on WeChat, so users can be directly gathered in WeChat groups, which is one of the platforms.

There are other large platforms, which will be introduced as examples below.

XNUMX. Research platform

Purpose of Study Platform Rules:

1. Avoid being banned for violations;
2. Improve content exposure (research platform recommendation mechanism).

Research Platform Rules

Avoid being banned for violations

• When you come to any platform, you must first study the rules (norms) declared by the platform;
• The purpose is to avoid being banned for violations;
• some days agoIntercept College"Dandelion", a classmate of class 74, was removed by our monitor Annie because it violated the rules by posting advertisements in the WeChat group.

Posting advertisements in the student class group without the class monitor's permission is a typical violation of WeChat marketing rules.

(It is better to get targeted traffic through other search engines than to advertise everywhere in the WeChat group)

Platform recommendation mechanism

(1) Tieba/Forum Rules :

• Top posts get the most traffic (some forums can be purchased for a fee)
• If you can't pay for it, the common method is to reply to the top post and prevent the post from sinking.

(2) The complementarity between the official account and WeChat group is insufficient:

The WeChat official account expressly stipulates that it is not allowed to induce users to repost the article to receive red envelopes in the article, but it does not stipulate that it is not allowed to grab big red envelopes in the WeChat group to guide conversion.

(3) Rules for New Media Platforms :

Toutiao Recommendation Mechanism

1. Compliance with specifications: no violations, no less than 200 words
2. Original Vertical: Original ContentPositioningaccurate
3. CTR: Title and cover image are attractive and clear
4. There are dry goods & ending notice: increase the number of favorites and user reading time
5. Clear point of view, use subtitles more: trigger readers to discuss, increase the number of comments and reposts
6. Graphics and texts: strong readability, improve user reading time

Research user behavior

The purpose of researching user behavior: reducing the probability of bounce and attracting user attention

Reduce bounce rate

Attract users' attention

• The purpose of human life is to obtain more energy and information;
• Without energy, man will go to decline;
• Numbers are the display form of energy;
• People are naturally sensitive to numbers, and people pursue numbers all their lives.
• Energy comes in many forms, such as: money, emotions, speed, achievements, etc.

(1) User behavior on Baidu Tieba/forums :

• When users see eye-catching post titles on the forum, as well as those with a very high number of clicks and replies, they will click to enter curiously.

(2) WeChat group user behavior :

• You will be excited when you grab a big red envelope, and it is easy to convert when you are excited.
• Because you are grateful for grabbing a big red envelope, not retweeting usually leads to guilt. Are you the same?So people who grab the big red envelope will usually help you forward the article, hehe!
• From the interactive behavior of users grabbing red envelopes, we can understand why some people say: yesCommunity Marketing, the performance is 10 times the effect of no community.
• People live to obtain information and energy, because of your giving and sharing, users get a lot of information and energy.

(3) New media reader behavior :

• The pictures and texts attract attention, and the click rate is high; the content is rich, which can meet the needs of users; the user experience is good, and the user bounce rate is low...

The following are Chen Weiliang 's test results :

1. The title determines the reading volume: the title has strong temptation - high reading volume, but the content is lacking and the attention rate is low.
2. The content determines the amount of attention: the title is very general - the reading volume is small, but the content is high-quality and the attention rate is high.
3. The combination of the above two is the most powerful.

(4) ZAC WeChat Official Account Traffic Generation Case:

• In fact, Wang Tong and Fuwei do not use SEO, but also use similar methods to attract traffic.
• Therefore, only the ZAC official account is introduced here"Viral marketing"The case of attracting traffic is enough.
• "The world is bustling, all come for profit; the world is bustling, all for profit", which means that people will flock to benefit.
• WeChat marketing common skills:Free welfare, do activities, attract traffic and increase fans.

XNUMX. Perform tasks

Execute tasks: According to the rules of the platform, formulate task plans, and execute tasks happily.

Do tasks according to platform rules

Make a mission plan​

(1) Baidu Tieba/Forum Task Plan :

• Pinned posts have the most traffic (some forums can be purchased for a fee);
• If you can't pay for the purchase, the common method is to reply to the top post to prevent the post from sinking;
• According to the sinking speed of the post, reply to the top post regularly every day, for example: set an alarm reminder, and post it once every 3 hours.

(2) Search ranking task plan: 

• Content quality
• Popularity
• Update frequency: Update articles on WeChat Official Accounts and participate in WeChat search ranking opportunities.
• As long as the above three conditions are met, the official account name, function, and keywords will have the opportunity to participate, and WeChat search will rank high.

  ( Chen Weiliang 's blog's official WeChat account, while not updated daily, is typically updated at least once a week on average. Because I'm usually quite busy, and my second WeChat account, which I use specifically for scanning QR codes to log in to the account, frequently loses internet connection for some reason, I use software to link to the official account and push Chen Weiliang's blog link. However, as long as I optimize both the on-site and off-site traffic, I can drive traffic through other search engines.)

• If you want to rank high in search and do tasks according to the rules of the platform, you must update articles regularly every day.
  

  happy mission

Why have fun performing tasks?

• Because happiness is an energy, please refer to the following illustrations of energy levels:

How to perform tasks happily?

Carry out tasks with a game life mentality ^_^

How can we approach tasks with a playful, carefree attitude ?

The most important core element is laughter: laughter is the brain's "orgasm," and laughter is the highest form of meditation. ^_^

1. The reason why it is emphasized that you must do things with a smile on your face is becausehappinessStart with laughter, the pillar of wisdom and awakening ^ _ ^
2. When we're serious, we don't do things positively, we have to think about the balance of the brain.

• The more serious we are, the more dangerous we are when it comes to mental health.It's easy to understand because when we're serious, a lot of bad hormones are flowing in the body, our whole body doesn't feel good, and the body can't cooperate well to do what it wants to do.

Always remember to laugh, have fun, and make fun ^_^
Because laughter can bring enlightenment, and if there is laughter, there will be Buddha ^_^

• Buddha is simply called Buddha, which means "enlightened one", so when we laugh, we are activating our brain cells.
• The secret to becoming a Buddha quickly is to open your heart to laughter, laughter is superconsciousness, and using superconsciousness is laughter O(∩_∩)O haha~
• When we laugh, when we laugh like children like crazy, everything in the body is working perfectly!
• Some hospitals treat laughter as a therapy for cancer, and it really works, in those hospitals, patients watch funny and funny shows all day, and their health gradually improves, so laughter is to improve A way of own energy ^_^

Information based on user behavior

• Tested, plus digital guided attentionCopywriting, the user attention rate increased by 3 times.

Here's an example using the header image of an article from the WeChat public account "The Truth About Aliens and UFOs ":

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• Indicates fast:3 seconds to follow, 10 seconds to follow
• express truth:100% proof of alien existence

 
For adding friends and referral conversions, please refer to the following case studies:
An indoor air purifier entered a physical shopping mall to drain traffic, and the conversion effect was not good.

• (Select platform) The publicity location has been changed to a newly delivered real estate community in Beijing
• (Platform rules: recommendation mechanism) Spend money to rent a booth in the community.
• (Information based on user behavior) Free trial for 7~14 days to attract customers' attention and add friends.

In Beijing, we aimed at the newly delivered real estate as a pilot project to break through the source of customers.

A compound for the family members of the army has been locked, and the keys have just been built, and the owners have all started to decorate.They communicated with the property, entered the community, and set up a booth in the public area of ​​the community.Next to it are the merchants of various decoration materials, and everyone is fighting for the cake of the community.

However, this booth is not a simple booth, it is a ground push model that has been repeatedly verified.

In order to break through the market, the founder decided to speak with the only trump card in his hand, that is, "effect, with data" to speak.

So, borrowing from the free model of the Internet: 

1. Free to test household air quality for customers;
2. Install it for free for customers and let it experience 7-10 days

As long as the owner is curious and comes to see what product you are selling, it will bring a very obvious sensory impact to the customer.

Absolutely catch a quasi: come to a customer, I dare not say that I will leave a customer, but it will definitely leave a deep impression on the customer.

Final Thoughts

The following is a summary of "New Traffic Theory 2.o":

XNUMX. Choose a platform

• Choose a platform where users gather
• Who is the analysis user?Where to gather?How to attract them?

XNUMX. Research platform

• Research Platform Rules
• Research user behavior

XNUMX. Perform tasks

• Do tasks according to platform rules
• Information based on user behavior

This "New Traffic Theory 2.0" (100% original work by Chen Weiliang, copyright belongs to Chen Weiliang) can be used not only for online promotion to attract traffic, but also for offline physical stores to attract traffic.