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How to use WeChat public accountPositioning?
Enterprise number/personal number positioning solution
(This isIntercept CollegeClass 74 "Bubble Fish|Hangzhou|Operation" question)
It is said in the book "Positioning": New things must be related to existing things, otherwise there will be no place in people's brains.
No matter what product or service you're selling, you can ask yourself the old question to know if you're positioning yourself wrong?
doWechat marketingHow to know if the positioning is wrong?You have to ask yourself some questions first.
- The question is - what is it?
- Ask yourself and others "what is it?" often, and you'll know if your positioning is wrong.
Public account positioning plan
Don't talk nonsense, the following is the "WeChat Public Account Positioning Plan" (please study carefully) Welcome to collect and forward!
Often seenew mediaA person (a classmate who was sitting in the college) asked the following question:
- How to position WeChat public account?
- Unable to locate, what should I do?
- How to do the content positioning of WeChat public account?
Chen WeiliangReply
Whether it is an individual or a business to use WeChatPublic account promotionIf you want to position your public account well, you must ask yourself the following questions:
(Only when you first clearly know what the purpose is, can you play a greater value)
3. Before positioning, please ask yourself these XNUMX questions:
1) Who are the target users of my official account?
2) What are their 3 biggest pain points?
3) What solutions can I offer?
XNUMX. Want to attract users' attention?To give users a reason to follow you:
Design images that guide attention from users’ pain points.
If you do a good job of guiding the attention of the picture, the user attention rate will be improved ^_^
Or you can refer to the following two official accounts to guide attention to the layout of the pictures (please reorganize the language):
individual or business to doWeb Promotion, the positioning of the content of the official account is not clear, today I posted content that fits the positioning, and tomorrow I will post the content that is not related to the positioning.Copywriting, can not meet the needs of users, users are unhappy when they see it, how can they do it wellInternet marketingWhat?
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) shared "How to locate the WeChat public account?Enterprise Account/Personal Account Positioning Plan", will help you.
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