6 ways to promote transactions, quickly help you improve the e-commerce transaction rate

6 ways to boost sales

Quickly help you increase your turnover rate

What exactly determines the user's purchase behavior?

Many people attribute closing behavior to sensory urges, but科学The explanation is that our brain decides to buy.

The old brain (also known as the ancient brain) is the first part of brain development, mainly to respond quickly to the outside world.

• For example, we are bitten by a snake and seeing the rope immediately escape from this quick reaction is the decision of the old brain.

doWechat marketingOf course, there will be people who have clearly provided the best solution to their customers themselves, but the order will eventually fall to other companies.

write a dealCopywritingIf you are a customer, you must have such an experience. Why do you spend half a day cultivating relationships with customers, but the conversion rate is very low. What should you do?

if you want to improveE-commerceThe product transaction rate of the website, these 3 major transaction methods can be learned and used:

1. Science understands how the brain works
2. Related pain points
3. about me

Brain Science

The brain consists of 3 parts:

1. old brain
2. Diencephalon
3. new brain

old brain

The old brain is the innermost, the most primitive, responsible for decision-making

• The highest mission is to survive, and the operation is very energy-intensive
• In order to keep the energy consumption low, it's none of your business, just ignore it
• Described with the word "you" can attract the attention of the old brain (related to me)

Diencephalon

• diencephalon in the middle
• The diencephalon is called the suckling brain
• Responsible for processing intuition and emotion

new brain

• The new brain is the outermost layer
• new brain for thinking
• Handling Rational Data

It's better than the only

Chen WeiliangIn this "What is brand strategic positioning?"The article has said, brand strategyPositioning, differentiation is the key.

therefore:

• The brain consumes a lot of energy and will automatically classify the same things;
• To seize the user's brain, it is better to be the only one.

XNUMX. Tell a good story and make a deal easily

• If you want to make a deal easily, you can't keep talking about product parameters, otherwise it will be counterproductive.
• Telling more stories can attract the attention of the other party;
• Stories can take root in the brain like seeds and grow into trees.

Why are stories so powerful?

Mirror neurons were proposed in 1992, and some scientists consider it one of the most important discoveries in neuroscience in recent years.

For example, the renowned neuroscientist Vilayanur S. Ramachandran believes that they play an important role in imitation and language learning.

Rama Chandran also speculates that mirror neurons are involved in the perception of others (empathy) and thus play an important role in the development of human civilization.

• Scientists have found that when a person performs a certain action, some neurons in the motor areas of the forebrain are activated;
• Interestingly, with the observer on the side, neurons in the same brain were activated, as if he were doing the same thing himself, able to empathize with what he was seeing.
• These neurons reflect the same nerve impulses as mirrors and are therefore called mirror neurons (which seems to suggest that humans are inherently empathetic).

Mirror neuron principle:

• When a person listens to a story, the brain activates mirror neurons.
• The brain automatically replicates the thoughts and actions of others.
• Think of yourself as the protagonist and automatically copy the content of the story.

With this scientific explanation, we can understand why when we watch the "Dragon Ball" animation, we will follow the turtle-style qigong wave, haha!

How to tell a story to close a deal?

1) Share more user stories

• After watching the stories that users use, they will regard themselves as the protagonists and automatically copy the plot.

2) Share your story more

• First: share who you are?
• Second: Share the story of why you did this project?
• (The second story is more important)

XNUMX. Curious transaction method

after sharinguser story和your storyAfter that, combine the curious transaction method to quickly increase the transaction rate.

Here’s how you can arouse users’ curiosity and drive sales:

• Step 1:Describe the super benefits of using a method, and success stories).
• Step 2:How many steps are there to share this method?For example: a total of 8 steps
• Step 3:Share the first 3 steps, and the 3 steps are super dry goods, the other party feels rewarded after reading it.
• Step 4:If the other party wants the next steps, they need to pay.

XNUMX. Private customization

• Today's consumption upgrades, personalized private customization, can improveLifequality.
• If you can provide users with customized services, your profits will be higher and it will be easier to make money.

Fourth, the herd transaction method

Let users know:

• How many people have done this so far.
• Intercept CollegePromotionnew mediaThe course will say how many people have become students so far.

XNUMX. The big deal method

If you want to attract users with higher potential than you and join your e-commerce circle, you have to do 3 things:

1. First: the project must be large enough
2. Second: the project is related to the master
3. Third: be reliable

First: the project must be large enough

• Earn 10 a year, the project is too small, the master is not interested.
• Earn 1 million a year, the project is so big that it is exciting, and experts may cooperate.

Second: the project is related to the master

the goals of the project, withInternet marketingThe goal of the master is to combine:

• Create 1 community
• Operating 1 followers
• Create a theory

Third: be reliable

• If a person with a monthly salary of 1200 wants to do a project with an annual income of 1 million, it will make people feel unreliable.
• Because a person with a monthly salary of 1200 cannot earn 1 million a year.

XNUMX. Set the closing conditions

Not everyone, only those who meet the conditions.

Those who fail to pass the transaction accidentally, or who are initially qualified and are now unqualified, must give up.

Why set conditions?

• There are set conditions, the easier it is to make money, the longer it will last.
• If you don’t set or implement the conditions, you will become more and more tired, it will be harder to make money, and eventually you will give up.

Set conditions:

1. willing to learn
2. Strong execution
3. Pay with ease

Conclusion

Chen WeiliangI especially took the time and thought to summarize the methods of promoting transactions. The purpose of writing this article is to help myself and others to quickly increase the transaction rate.