Urgent notice: there is 1 good news and 1 bad news (sister marketing routine)

chat with me.

他 说:I have two messages.One is good news and the other is bad news.Which do you want to hear?

I thought about this question:

• If I hear bad news for the first time, the bad news has enough impact on my mood.
• Well, I may not feel the excitement of the good news after me.
• If I listen to the good news first, I can still be happy for a few minutes anyway.
• In human life, being able to be happy for a second is a second.
• In the end, I choose to hear the good news first.

I was in a bad mood one afternoon after hearing the bad news.

Back home, search for relevant psychological research:

• Find some useful flirting marketing routines that can be used in ourLifegood news and bad news.

primacy and recency effects

What is the primacy effect?

The primacy effect was first proposed by American psychologist Lochins, also known as the first effect, the priority effect or the first impression effect.

This means that the first impression formed by the two parties in the interaction will affect the future relationship, which is a kind of "preconceived" effect.

What is the recency effect?

The primacy and recency effects correspond:

• The so-called "recency effect" is that people's brains retain recent events and states.
• e.g. 45 minutesWechat marketingThe last 15 minutes of the class made a stronger impression on your mind than it did in the last half hour.

In the face of good news, bad news, from a recency effect perspective:

• We should first hear or hear the bad news first, the good news will follow, good or bad, it can lighten the burden of bad.
• Conversely, if you hear bad news later, the bad news stays with you for a long time, and people's bad mood is hard to recover.

1 small good news vs 1 big bad news

For example, if aE-commerceThe department lost 1000 million yuan this year, and business B earned 100 million yuan, so it should be said that business A lost 1000 million yuan

Then, it was said that business B earned 100 million yuan.

• This way everyone's inner stress will be reduced instead of falling into depression.
• Everyone will actively seek experience from business B, which can be used as a reference for company A.

1 big good news vs 1 small bad news

In the same situation, if ASmall tradeThe business has a profit of 1000 million, and the B micro-business business loses 100 million. The B business is finished first, and then the A business is discussed.

• Everyone will feel that they have made 900 million, morale will increase, and the later work will be full of momentum.

Chen WeiliangHeard a story about a marriage proposal:

On a romantic occasion, a man suddenly said to a woman, we have been chatting for so long, you are no longer my girlfriend... (The woman heard it and felt uncomfortable)

He calmed down and got down on one knee immediately (not too long or it would be another story).

He took out his engagement ring and said, "Shall we get married?"

The woman shed tears on the spot, and the marriage proposal was successful!

• I would like to share with you:"Since ancient times, true feelings cannot be retained, and routines have always won people's hearts"

good news

When several good news happen at the same time, it should be divided into several stages:

• For example, the leader praised Xiao Wang.
• Xiao Wang, recently you were in the companyInternet marketingperformance andPublic account promotionYour performance is outstanding, and the company is ready to reward you with a week off.At this time, Xiao Wang will be very happy;
• Then the leader said that the company will sponsor you to support the surrounding tourism funds, you can go out to play, and then Xiao Wang is very happy to double;
• The leader said, you can choose to travel in Phuket or Bali, Xiao Wang is unbelievable at this time;
• In the end, the leader said that the company would sponsor travel funds for two people. Guess what Xiao Wang's mood was at this time?

good news

When there are several bad news, it should be done in one go.

First, let's say the worst of the bad news.

For example, when giving out year-end bonuses, it can be said that the company has not performed well this year, but to thank everyone for their hard work, everyone's year-end bonus has only dropped by 10%.The company's overall profit fell 20% this year.

(In the mind of the average person, individual interests outweigh collective interests)

Therefore, everyone will try to reduce their negative feelings about the company as much as possible:

• Don't give up everyone's interests when the company is in trouble.
• Helps maintain team stability and reduce the risk of employee turnover.
• At the same time get everyone working hard to move forward, otherwise the team will disband sooner or later.

emegency notice

There are 2 news to share, one is bad news and the other is good news.

bad news

Due to the WeChat public account "Learning the Network"Micro Marketing"Skills" message, is bound by the official accountsoftwarePush.

However, after April 2018, 4, the bound software license expires (the license needs to log in to the official account to bind the software).

Unfortunately, limited by Tencent's rules, the password associated with the official account is difficult to retrieve and may not be able to continue to share...

good news

However, the good news isChen WeiliangWill continue to share regularly through another public account!

During this period (2017~2018), after a lot of research and practice, forWeb PromotionThe comprehension has risen to a "higher level" than before.

This concludes that "new flow theory3.0" methodology:

• How to get the big platform recommendation?
• How to let users recommend for you?
• How to get more new traffic?

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WeChat scan (long press) QR code

1) Enter the official account:cwlboke

2) Dialog reply:300w

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