What does conversion thinking mean?The case of making money with the essence of conversion

In the previous article, Chen Weiliang shared his reverse thinking approach. ▼

🔗What does reverse thinking mean? A case study of reverse thinking in Mengniu’s business

This article wants to share conversion thinking:

• What does conversion thinking mean?
• How does conversion thinking help us make money?

The new media advertising industry has a problem, like "Goldbach's Conjecture".

What is Goldbach's conjecture?

Goldbach's conjecture is one of the oldest unsolved problems in number theory.

This conjecture first appeared in a 1742 correspondence between the Prussian Christian Goldbach and the Swiss mathematician Leonhard Euler.

In modern mathematics, Goldbach's conjecture can be expressed as:

• "Even any number greater than 2 can be represented as the sum of two prime numbers."
• This conjecture is consistent with the European figures at the time科学There are some connections to the integer factorization problem discussed by the authors.

E-commerce entrepreneurs are worried about whether their financial investments will generate corresponding returns.

However, most entrepreneurs want to do online promotion , investing $1 to get $3, $5 or more in return.

The goal is to transform the widespread, indiscriminate advertising into targeted WeChat marketing , thereby achieving the objective of "every bullet destroying the enemy."

Only in this way can the advertising expenses for promoting a WeChat official account be "spent wisely".

Many micro-business owners and new media professionals want to know: What is "wasting half of the advertising"?

In fact, this question has been explored for nearly a hundred years, and no one has found an answer, but one person has found a conversion formula to get the closest answer to this answer.

The answer is:

1 = 3 Wealth Formula

If you've read a book, "12 Months of a Millionaire," Vincent, the author of that book, is his only book.

• Vincent was a student of Jaya Braham.
• His annual income before the age of 30 exceeds the combined income of several chief executives.
• Just relying on a pen, a piece of paper and a bottle of medicine can help 28-year-old Vincent earn $1 million in two years.

In fact, Vincent's method is simple and effective.

Once you learn to think, you can use it immediately and become a great person like Vincent!

The case of making money with conversion thinking

How does Vincent do this?

The core idea is two words - conversion.

• This is the formula of wealth he found through testing—— = 1 3

How does Vincent test?

1. He first bought 9000 lists of similar products that he had purchased, and divided them into three groups of 3000 items each.
2. Calculate the cost per letter is $0.6, 3000 is the cost of $1800.
3. There must be 30 orders to break even.

Then I wrote three different promotional copy letters and sent out 3000 copies of each:

• First batch of 10 orders, lose money
• The second batch of 15 orders, lost money
• The third batch of 30 orders, flat

Then, the third batch of copywriting was further optimized and sent on a large scale, with an average response rate of 2%.

Repeat purchases (lifetime value) were calculated and found that each customer purchased an average of 4.4 bottles over a six-month period.

After deducting costs in this way, each client pays him $180 for six months.

Then: 1000 letters 20 x 180 = 3600 US dollars – the cost is 600 US dollars, so 1000 letters can earn 3000 US dollars.

In other words, the result of the conversion is that you will earn $3 for every email you send.

• This is the wealth formula that the conversion yields: 1 = 3 Profit formula.

This formula is mathematically indeterminate, and only those who have done the conversion know the mystery.

Once the conversion conclusion is done, it will be easy to follow, and after a lot of replication, the wealth will soar.

Summarize the essence of conversion thinking

• The essence of "conversion thinking" is to calculate"Production ratio(Input-output ratio)"
• Input-output ratio, also known as return on investment, English abbreviation ROI
• It is the money you make by doing something, divided by the money you put in.
• The higher the input-output ratio, the more money you make.

For example, the wealth formula of this conversion thinking (production ratio):

• Input-output ratio = present value of investment project income / project investment × 100%
• 600 / 200 x 100% = 3

Creating wealth is a process from 0 to 100:

• Going from 0 to 1 is the hardest.
• Once you convert your wealth formula to 1 = 3
• After that it is very easy to go from 1 to 100.

Well, here it is today.