What does reverse thinking mean?A case of inverse push problem in Mengniu business

What does reverse thinking mean?A case of inverse problem in Mengniu business (worth millions)

If the core of thinking is reversed, it is not focused on the goals that can be achieved under the existing conditions.

• For example: how much money do you earn per year?

Instead, focus on the conditions and methods of achieving your goals:

• If the conditions are met, the implementation begins.
• If the conditions are not met, we will investigate whether new methods can be used to achieve our goals?
• rather than simply giving up.

Where are the bottlenecks and limitations of the existing conditions?What's missing?

• In the implementation process, take the difficulties and problems encountered as goals.
• Questions or answers, like peeling off the layers of an onion, solve problem by problem.
• When all problems are solved, all goals are accomplished.

In the process of reaching the goal, all involved:

1. All kinds of people, events, objects, jobs, all nodes, all relevant factors and deadlines to complete the goal, are fully considered, right down to the present moment.
2. Then improve the planning process with a clear deadline for completion;
3. Assign responsibilities to people, implement matters, implement details, and ensure that tasks are completed on time.

A case of reverse thinking worth millions

A person's cultural attributes are his destiny.

What a person says, how to say, how to do things every day is your "mind pattern".

Every word you say will affect the direction of fate.

This way of thinking can be applied to:

• Relationships, love, bisexual marriage and parenting.
• The core is to start with the results the other party wants, find the core needs of the other party, and satisfy them.
• Then implement what you want so your needs will naturally be met.

Example using reverse thinkingSEO

If you use reverse thinking to do SEO, it is important to set goals first.

Backward thinking in business

• If we always consider problems from our own point of view, instead of standing in the customer's position, to analyze and understand and meet customer needs oriented...
• do not knowHow to tap user needs……
• So, our business is not very large, it is difficult to open the market and close new customers...

In fact, a change of thinking changed the situation immediately.

Niu Gensheng recalled:

"My mother gave me two words that I will never forget.

1. A word is 'To know, turn it upside down'.
2. Another sentence is 'Suffering is a blessing, taking advantage is a curse'. "

• These two sentences affected hisLife, which, contrary to conventional wisdom, reflects a reverse thinking.

Niu Gensheng's Reverse Thinking in Entrepreneurship

The process is reversed, the market is built before the factory.

• According to the common thinking of starting a business, the first thing to do is to build a factory, access equipment and produce products.
• then we doE-commerceadvertise, doWeb Promotionactivity.
• Only in this way will the product be well-known and have a certain market share.

If this is the idea, maybe Mengniu is still as slow as a cow today...

It will never have the speed of a rocket, but Niu Gensheng has done the opposite.

Build the market first, then build the factory

He put forward the concept of "build the market first, then build the factory":

Concentrate limited funds on marketing and promotion, and turn factories in China into your own factories.

In the absence of dairy cows, Niu Gensheng used one-third of the start-up capital, that is, more than 300 million yuan, to advertise in Hohhot, creating an overwhelming advertising effect.

Almost overnight, everyone knew Mengniu.

Next, Niu Gensheng and the Chinese Nutrition Society jointly developed new products and cooperated with domestic dairy factories.

Mengniu products are produced by “borrowing chickens to lay eggs” by investing in brands, technologies, formulas, storage, contracting, leasing and debugging.

Mengniu takes this "two ends inside, the middle outside" - in the form of external production, processing, R&D and sales organization, through this reverse operation called "barbell style".

In a short period of time, Niu Gensheng revitalized the company's external assets of nearly 8 million yuan, and completed the expansion that a typical company can only complete within a few years.