Chifukwa chiyani Alibaba adapambana?Kusanthula kwazifukwa zazikulu za kupambana kwa 1688

Anthu ambiri akudabwa kuti Alibaba wapambana bwanji?

Chimodzi mwa zinthu zomwe zimapangitsa kuti Alibaba ipambane ndikugwiritsa ntchito dzina lakale. Ubwino waukulu wa njira yotchulira dzinali ndikuti dzinalo ndi lodziwika bwino komanso losavuta kukumbukira.

Zinsinsi za Alibaba zopambana

Dzina la kampani

Mfundo yaikulu: Kulumikizana ndi zinthu zodziwika; anthu ambiri akaphunzira zambiri, zimakhala zosavuta kukumbukira; anthu ambiri amapita kusukulu ya pulayimale, kotero mayina a makampani amapezeka m'mabuku a sukulu ya pulayimale, m'mabuku a mbiri yakale, komanso m'nkhani zakale.

1. Chiyambi cha dzina la Alibaba

Alibaba imachokera ku "Ali Baba ndi Akuba Achinayi": Nthawi ina, akudya ku lesitilanti ku United States, Jack Ma adadzidzimuka mwadzidzidzi. Anapita kwa woperekera zakudya ndikufunsa ngati akudziwa dzina lakuti Alibaba. Woperekera zakudyayo anayankha kuti akudziwa, ndipo anamuuzanso Ma kuti matsenga a Alibaba otsegula chumacho anali "Open Sesame."

Pambuyo pake, Jack Ma adafunsa ena mobwerezabwereza m'malo osiyanasiyana. Pambuyo pa mayesowa, Jack Ma adapeza kuti nkhani ya Alibaba ndi yodziwika bwino kwa anthu padziko lonse lapansi, ndipo katchulidwe kake kamakhala kofanana posatengera chilankhulo. "Kuyambira agogo anga mpaka mwana wanga, onse amawerenga Alibaba." Mwanjira imeneyi, Jack Ma adatsimikiza "Alibaba" ngati dzina la kampaniyo.

Jack Ma anati: "Ndinatcha dzina lakuti Alibaba osati chifukwa cha China, koma chifukwa cha dziko lonse lapansi. Ndinapanga Taobao , ndipo tsiku lina lidzakula padziko lonse lapansi. Kuyambira pachiyambi, sitinali kungofuna kupeza ndalama, komanso kupanga kampani yapadziko lonse yomwe ingakhale zaka 102." Komabe, dzina la "Alibaba" linali litagulidwa kale ndi munthu waku Canada. Ma anali wotsimikiza kuti dzina la "Alibaba" limeneli lidzafalikira padziko lonse lapansi, choncho adagwiritsa ntchito $50 ya ndalama zake zoyambira 1 yuan kuti agulenso dzina la Alibaba kuchokera ku kampani yaku Canada.

2. Magwero a dzina la Taobao

Kugula sikutanthauza kugula, ndi mkhalidwe wovuta kwambiri wamalingaliro.Nthawi zambiri, ngati mukuyenda m'sitolo popanda cholinga chomveka, mukhoza kukopeka ndi zinthu zomwe mukuganiza kuti ndi zokongola.Ngati mukufuna kulowa ndikuyang'ana, yang'anani, njirayi ndi njira ya "kukwapula".Mukangowona chinthu chomwe mumakonda, mudzamva kuti ndiye, mwana ameneyo.

Kugula chinachake kwenikweni ndi "ndondomeko ndi zotsatira".Nthawi zambiri, ngakhale simupeza chuma, mumasangalala kwambiri.Ndakhala ndikukhudzidwa kwambiri ndikumverera uku, ndikumverera kosangalatsa kwambiri.Kudzigulira zinthu pa intaneti ndi njira ya "kukwapula" ndi "kugula".Kungoti sitolo yomwe mwalowa sikupita kumalo amodzi ndi ena, koma kukhazikitsa ndondomekoyi ndi dzanja pakompyuta.Izi zonse ndi zokhutiritsa kumverera kwa mtima wanga.

Motero, dzina lakuti "Taobao" linakhazikitsidwa, ndipo zinthuzo zinatchedwa "makanda." Chofunika kwambiri, DNA ya chinthu — moyo wosangalatsa, watsiku ndi tsiku , wofikirika, komanso wodzichepetsa — inakhazikitsidwa. Ichi ndi "chotchinga cha mpikisano" cha Taobao, koma chidzakhalanso "khola" la Taobao.

3. Magwero a dzina la Tmall

Azimayi ndi gulu lalikulu la ogula ku Taobao Mall. Amayi amabadwa kukonda amphaka. Ndikuganiza kuti dzina loti "Tmall" ndi la amayi.

Ponena za chiyambi cha dzina la Tmall, Jack Ma adalongosola:

Kalelo, pamene Taobao Mall inkafuna kusintha dzina lake, anzanga anasankha mayina ambiri oti ndisankhe.” Ndinkaona kuti inali yachikale kwambiri, yolunjika kwambiri, ndiponso inalibe nzeru.

Nditafika kunyumba usiku, ndinasamba ndisanagone ndipo mwadzidzidzi ndinaganiza mawu akuti “Tmall.” Ndinasangalala kwambiri moti nthawi yomweyo ndinaimbira foni anzanga.Liwu lachisoni ndi mkwiyo linachokera kumbali ina ya maikolofoni: "Kodi izi zingatheke bwanji! Ndi dothi la TMD kwambiri! ".Sindinafooke ndipo ndinaitana anzanga ambiri ndi anzanga wina ndi mzake, koma kundidzudzula, kunyozedwa ndi kulefulidwa.

M'mamawa kwambiri tsiku lotsatira, mnzanga wina muofesiyo ananditumizira uthenga woti ndisatchule dzina la mzukwa.

Haha ndiye zosangalatsa.Ndikuganiza kuti popeza aliyense amadana ndi dzinali, likuwonetsa kusiyanasiyana kwa dzinali.Mayina alibe tanthauzo lililonse, ndipo amakhala atanthauzo akamatchulidwa ndi anthu ambiri.Tikuweruza kuti dzinali lidzatukwanidwa ndi anthu ambiri likangolengezedwa.Ndikuganiza kuti dzinali ndi loyenera kukumbukiridwa.Anthu akamakalirira kwambiri, m'pamenenso limafalikira mwachangu.Chofunika ndikuwonjezera tanthauzo la chikhalidwe ku dzina pambuyo pake.

Pansi pa zoyipa zanga, tidayambitsa "Tmall".Haha, kukalipiridwako kunatenga masiku anayi. . .ayi-hey. .Patatha masiku asanu anthu ankaganiza kuti dzinali linali losangalatsa.

Masiku ano, palibe amene akuganiza kuti pali cholakwika ndi dzina lakuti "Tmall".

(Magwero a mayina a Alibaba, Taobao ndi Tmall omwe adagawidwa pamwambapa akupezeka pa intaneti)

Kenako, ndigawana zitsanzo za 3 za mayina a homophonic.

Dzina la Homophonic

• Phatikizani mawu osakira:Zosavuta kukumbukira, zosavuta kufalitsa, zosavuta kulemba.

fanizo

1. Nyimbo yosambira ya ana inasinthidwa dzina kukhala "Xi You Ji" (嘻游记), ndipo bizinesi inayamba kuyenda bwino nthawi yomweyo.

2. Mgwirizano wa Amalonda: Izi zikutanthauza mgwirizano womwe umathandiza ena kuyambitsa mabizinesi awoawo.

3. 1688: Alibaba's 1688, kutanthauza "kupambana konse".

mtundu wamagetsi amagetsi

Mu zomwe adakumana nazo potsatsa maakaunti ovomerezeka a WeChat ndikugwiritsa ntchito njira zatsopano zofalitsira nkhani , Chen Weiliang adafotokoza mwachidule chitsanzo chomwe adachitcha "Brand Power Model":

Kampani kapena munthu aliyense amene akufuna kupanga mtundu atha kugwiritsa ntchito "Brand Power Model" iyi kuti awonjezere kukopa kwamtundu.

chitaniKuyika

Kuti muchite izi, muyenera kudzifunsa mafunso atatu:
(1) Gulu langa la ogwiritsa ntchito ndi ndani?
(2) Kodi mfundo zawo zazikulu zitatu zowawa ndi ziti?
(3) Kodi ndingapeze mayankho otani?

Mukamvetsetsa mafunso atatuwa, mutha kudzipangira nokha malo olondola ndikudzipanga kukhala katswiri pantchito inayake.

Apa, tikutenga "membala wa sitolo inayake ya WeChat " mwachitsanzo:

1. Kodi ogwiritsa ntchito membala wa Wechat Mall ndi ndani?
(1) Omwe akufuna kupanga ndalama ngati bizinesi yaying'ono yokhala ndi chiopsezo chochepa;
(2) Anthu ofuna kudya pamtengo wotsika.

2. Kodi mfundo zitatu zazikulu zowawa za membala wamsika wa WeChat ndi ziti?
(1) Kusakwanira kotunga zambiri, sangapeze mankhwala oyenera Kukwezeleza awo;
(2) Mtengo ndi chiwopsezo chosungira katundu ndizokwera kwambiri chifukwa chandalama yayikulu ya wothandizila pa chinthu china.
(3) N’zovuta kupeza ndalama m’njira yotsika mtengo komanso yopanda ngozi.

3. Ndi maubwino otani (njira) omwe ndingasangalale nawo ngati membala wamsika wamsika?
(1) Zambiri zowonjezera, zosankha zambiri, zosavuta kupeza zotsatsa zoyenera;
(2) Palibe chiwopsezo cha capital and stockpolling for one product for sale m'malo mwa ena;
(3) Pangani ndalama ndi zero mtengo ndipo palibe chiopsezo;
(4) Sangalalani ndi mitengo yabwino ya umembala ndikusunga ndalama kuti mugwiritse ntchito.

perekani malingaliro

Chowononga kwambiri ndi chiyani?Chinthu chowononga kwambiri komanso champhamvu kwambiri padziko lapansi ndikufalitsa malingaliro.

Pamene Jack Ma amalankhula padziko lonse lapansi, akufalitsa malingaliro.

Anthu onse otchuka kwambiri padziko lapansi akufalitsa malingaliro, Marx ali ndi Das Kapital, Lao Tzu ali ndi Tao Te Ching, Confucius ali ndi The Analects, ndipo oyambitsa zipembedzo amenewo ali ndi buku limodzi lachikale lofalitsa malingaliro awo.

Chifukwa chake, ngati bizinesi ikufuna kukulitsa chikoka chamtundu wake, ikuyenera kukhazikitsa njira yongoyerekeza yamalingaliro amtundu ndikufalitsa malingaliro ake, kuti ikweze chikoka cha mtundu wake.

Ndikagawana chidziwitso ndi malingaliro okhudza kutsatsa pa intaneti ndikulongosola mwachidule njira ndi mitundu ya malonda a WeChat , ndimafalitsa malingaliro anga. Ngati owerenga akuwona kuti apindulapo kanthu kuchokera ku zomwe ndili nazo, ndichifukwa chakuti malingaliro omwe ndimagawana nawo awathandiza.

chita nawo malonda

Ngati mukufuna kufalitsa malingaliro, muyenera kuchita nawo zokopa, ndipo pali njira zosiyanasiyana zokopa zomwe zingagwiritsidwe ntchito pofalitsa.

mayendedwe osiyanasiyana

Pali njira zambiri zotsatsira malonda pa intaneti komanso zotsatsira malonda. Pansipa pali njira zina zodziwika bwino zotsatsira malonda pa intaneti.

(1)chitaniSEOlembani nkhani:
SEO idafupikitsidwa kuchokera ku English Search Engine Optimization, kumasulira kwa Chitchaina ndi "kukhathamiritsa kwa injini zosakira", ndipo dzina lachi China ndi "kukhathamiritsa tsamba" - mndandanda wokhathamiritsa patsamba komanso kukhathamiritsa kwatsambali, kuti apititse patsogolo mawu ofunika kwambiri atsamba lawebusayiti mu injini yosakira.Maudindo, kuchuluka kwa masanjidwe, kumapangitsanso mwayi wowonekera.

Njira yopangira zolemba za SEO ndi njira ya SEO yayitali mchira, yomwe ndikutenga mafunso ndi mayankho omwe ogwiritsa ntchito akuda nkhawa nawo.

Tikhoza kusaka muzu winawake wa mawu, monga " alien ", pa mawebusayiti a Q&A monga Baidu Knows ndi Zhihu . Tidzapeza mafunso ambiri amtunduwu. Mwa kusonkhanitsa ndi kufotokozera mwachidule mayankho a mafunso awa ndikulemba nkhani imodzi patsiku, tikhoza kusonkhanitsa nkhani pafupifupi 100 m'miyezi itatu ndikukhala katswiri wofufuza za UFO mwachangu . Pakatha chaka chimodzi, tidzakhala ndi nkhani zoposa 300. Tikasonkhanitsa khama ili, ndithudi tidzapeza chipambano chachikulu.

Chinsinsi cha kupambana kwa Alibaba

Alibaba ndiye tsamba loyamba lachi China la B2B kuchita Chingelezi cha SEO.Alibaba amagwiritsa ntchito zokopa za SEO kuyika mawu osawerengeka a B2B patsamba loyamba la Google, ndikupeza kuchuluka kwa anthu ambiri a SEO.Ichi ndichinsinsi cha Alibaba.

• Kumbukirani vumbulutso ili la kupambana kwa Alibaba, likhoza kukubweretseranizopanda malireKugwira kwakukulu!

Malinga ndi zomwe ndawonera, tsamba la Chuangyebang likuchitanso SEO. Kusaka kwa Baidu "zamalonda" mwachilengedwe kumakhala patsamba 1, ndipo kusaka kwa Google "zamalonda" mwachilengedwe kumakhala patsamba 1. Chifukwa chake, Chuangyebang's WeChat njira yotsatsira akaunti yapagulu ya Chuangyebang ndiyothandiza kwambiri, ndipo mafani. Kukula kwachangu, zitha kuwoneka kuti SEO ndikusuntha kwamphamvu kwambiri.

(2) Mabuku osindikizidwa:
Chikoka cholemba zolemba sichinganyalanyazidwe, ndipo pamapeto pake chidzaphulika pakapita nthawi.

Ndaona anthu ambiri otchuka pa intaneti komanso akatswiri odzipangira okha omwe akhala akufalitsa malingaliro awo pogawana nkhani ndikupeza chidaliro cha mafani ambiri. Kenako, amakopa mafani awo kuti azigwiritsa ntchito ndalama zambiri ndikufalitsa mabuku. Ndi mphamvu yolemba nkhani .

(3) Kutsatsa Makanema:
Zotsatira za kutsatsa kwamavidiyo sizoyipa kuposa kulemba zolemba, tithaYOUTUBEZitha kuwoneka pa intaneti kuti palidi anthu ambiri otchuka pa intaneti omwe amagwiritsa ntchito makanema kuti agawane ukadaulo wawo ndi zomwe akumana nazo, kukhala ndi chidwi chochuluka komanso kupeza kutchuka komanso mwayi.

(4) Ma social media komanso kutsatsa kwatsopano kwapa media:
Gawani zolemba ndi makanema pazama TV ndi mawebusayiti atsopano kuti muwonjezere kuwonekera ndikuwongolera kukopa kwamtundu.

(5) WeChat malonda:
Munthawi ya intaneti yam'manja, ogwiritsa ntchito pafupifupi onse ali pa WeChat. Ngati muli bizinesi ya WeChat, ngati mugwiritsa ntchito akaunti yanu ya WeChat, akaunti yapagulu ya WeChat, gulu la WeChat (Community Marketing) kuphatikiza wina ndi mzake ndi njira yabwino yofalitsa uthenga.

Maluso otsatsa a WeChat, ndigawananso kudzera pa akaunti yapagulu ya WeChat (ID: cwlboke) mtsogolomo, ingomverani ^_^

Limbikitsani mayendedwe

Zomwe zili pamwambazi sizothandiza, koma zimafuna kuphedwa modabwitsa, ndipo zimatenga nthawi pang'ono kudziunjikira kuti muwone zotsatira zabwino.

Kugwiritsa ntchito ndalama pang'ono potsatsa malonda ndikugwiritsa ntchito njira zatsopano zotsatsira nkhani komanso zotsatsa za anthu otchuka kungathandize kwambiri. Ndi njira yosavuta komanso yachangu yotsatsira malonda anu ( Chazuo Academy imagwiritsanso ntchito njira iyi potsatsa akaunti yake yovomerezeka ya WeChat).

Nanga bwanji anthu oipa?

Komabe, ngati mumangodalira kugwiritsa ntchito ndalama zotsatsa malonda, malinga ngati polojekitiyo ikuwonongeka, n'zosavuta kulowa mumtundu woipa.

Chifukwa chake, pofuna kuthandiza aliyense kulowetsa anthu ambiri atsopano kwaulere, Chen Weiliang anafotokoza mwachidule " Chiphunzitso Chatsopano cha Magalimoto ":

Koma popeza kwachedwa, ndisanthula malingaliro atsopano amayendedwe ndi milandu ndikakhala ndi mwayi, ndikugawana "malingaliro atsopano amayendedwe" paakaunti yanga yapagulu ya WeChat. Mwalandiridwa kusanthula kachidindo ndi kulabadira ^_^

Kuwerenga kowonjezera:

• Ngati mwamuna wa ZAC ndi Wang Tong sachita SEO, adzakhetsa bwanji 3 ip? (Chidule cha New Traffic Theory)