Kodi LinkedIn imalimbikitsa bwanji akaunti yapagulu ya WeChat? Linkedin imagwiritsa ntchito mafani 100 miliyoni

M'maso mwa aliyense, maakaunti olembetsa a WeChat amakampani amabungwe ndi otopetsa komanso odzaza ndi anthu odzikweza omwe amatsatsa malonda awo.Zolemba.

Koma payenera kukhala wina amene si "aliyense", munthu uyu ndi bwana wanu.

Ngati mukuti mudaphonya WeChatKukwezeleza akaunti yapaguluNthawi ya bonasi yapamwamba ya , siingawonjezere msanga chiwerengero cha mafani ...

• anatero"Mi Meng“Nkhaniyi yatumizidwa kwa inu.

Ngati mukuti maakaunti olembetsa mabizinesi sizosangalatsa ...

• Amakupangirani Durex Durex, ndi LinkedIn China.

Inu, LI ndi omwe ali mgululi mukudziwa kuti kusakhulupirirana kumeneku kumachitika kuntchito.

Zotsatira zake nthawi zambiri zimakhala kuti muli ndi bajeti yochepa, chuma chofooka, komanso kusowaKutsatsa Paintanetitalente, sukudziwa kuti uyambire pati?

Nkhaniyi ikunena za LinkedInmedia yatsopanoNkhani ya woyendetsa (wotchedwa LI).

Ndi kuchuluka kwa ogwiritsa ntchito akaunti yolembetsa yamakampani a LinkedIn kufikira otsatira 100 miliyoni, LI idafuna kugawana momwe LinkedIn imagwiritsidwira ntchito zatsopano zolumikizirana ndi ogwiritsa ntchito ambiri kuti aliyense athe kumva kukoma kwa mtunduwo.

LinkedIn China imawona kufunikira kwakukulu kuchita bizinesi ndi malingaliro oyambira, kotero gulu la LI limalimbikitsa nthawi zonse, kufufuza ndi kufotokoza mwachidule kudzera munjira zosiyanasiyana.Wechat malondazochitika za.

Zotsatirazi ndi zina mwa zovuta zomwe zimachitika nthawi zambiri pochita:

Ngati muli ndi chisokonezo chofanana, chonde pitirizani kuwerenga;

Ngati palibe mafunso ofanana, chonde khalani ndi chidwi champhamvu komanso ludzu lachidziwitso, chonde pitilizani kuwerenga.

Mfundo zazikuluzikulu zogwirira ntchito:

XNUMX. Khulupirirani

• Jobs nthawi ina anati:"Sizomveka kulemba ganyu anthu anzeru ndikuwauza zoyenera kuchita; timalemba anthu anzeru kuti atiuze zoyenera kuchita."

Mfundo pakati pa inu ndi bwana ndi pakati pa inu ndi kasitomala iyenera kukhala ubale wokhulupirirana.

Koma zoona zake n’zakuti, ntchito yanu nthawi zambiri imafuna kutsimikiziridwa ndi bwana wanu kapena kasitomala, ndipo pali njira zambiri zotsimikizira.

Popeza alibe zazikulu zanu, ndi kuwafunsa kuti akutsogolereni mmene mungachitire izo, si odalirika kwa inu kutero.

Monga tonse tikudziwa, kugwira malo otentha ndiye chinyengo chachikulu pazamasewera.

Pambuyo potsimikizira, hotspot nthawi zambiri yadutsa, kapena maakaunti ena a WeChat atenga mbali ya hotspot, ingakhale bwanji ndi kulumikizana?

Kumbali ina, ma LI ndiSayansiDziko lapansi silikhulupirira kuti kudalira kumaperekedwa kuchokera kumwamba, kudalira kumamangidwa pang'onopang'ono.

Nkhani yoyamba ya LI 10+ "Kutsatsa koyamba kwa Moments kuli pano, kodi mukudziwa momwe kumawonekera kunja?":

• Idatulutsidwa Lamlungu (Januware 2015, 1) nthawi ya 25pm, atangoyambitsa kutsatsa koyamba kwa Moments.
• M’malo mwake, m’nkhani ino, ma LI anakonzekera kwa masiku aŵiri ndipo anasintha mipukutu ingapo.
• Loweruka ndi Lamlungu, ma LI amadikirira zotsatsa pagulu la abwenzi, ndipo ndi chizolowezi cha gululi kuti pakhale mpumulo kumapeto kwa sabata.Moyo.

Si mtima wokha, ndi kupeza chikhulupiriro, chomwe chimamangidwa chifukwa cha kulankhulana mwakhama ndi akatswiri.

Mu LinkedIn, palibe njira yotsimikizira, koma chilolezo chathunthu ndi chidaliro.

Ngakhale zitalephera, sizinafunsidwe konse.

Kupatula apo, ndi njira yokhayo yomwe mungakhalire olimba mtima kuyesa zinthu zatsopano.

• Zikafika pamayankho, gulu la LI liyenera kuyesetsa nthawi zonse kukhulupirirana ndi kupatsidwa mphamvu.
• Kumbali ina, gulu la LI liyenera kukwaniritsa china chake (kuwonjezeka kwakukulu kwa kuwerenga, 10k, ndi zina).
• Nthawi zambiri, ndi zopambana, zolakwa zimakhala zolondola, ndi zoona.

Chachiwiri,Kuyika

Nazi mafunso awiri omwe muyenera kuwaganizira:

• Thandizo lamakasitomala?ogwiritsa ntchito?
• Kudzitamandira ndi mankhwala?Woikidwa mochenjera?

LI inali akaunti yovomerezeka yomwe idatenga kampaniyo koyambirira kwa Okutobala chaka china ndipo inali ndi mafani pafupifupi 10 panthawiyo.

Panthawiyo, mayeso a LI adasindikiza mutu wakuti "ziganizo za 5, lembani kalata yoyamikira ya LinkedIn kwa bwenzi lakale", ndipo zotsatira zake zinali mawonedwe a 2000 okha (fiasco yaikulu).

Izi zimapangitsa LI kutsimikiza kuti ayambe kuyenda panjira ya "kuyika mwanzeru + ogwiritsa ntchito".

Chifukwa anthu aku China alibe chizolowezi cholemba makalata oyamikira nkomwe.

(Umboni suthandiza anthu ambiri kuntchito, ndiye chifukwa chiyani ogwiritsa ntchito ayenera kuwerenga ndi kuphunzira za izo?)

• Choyamba, chitani zomwe ogwiritsa ntchito amafunikira kuti azitha kumamatira,
• Kenako, pezani njira yotumizira zotsatsa zofewa zomwe zili m'nkhaniyi kwa ogwiritsa ntchito, ndipo ogwiritsa ntchito amavomereza kwambiri ntchitoyi.

Dzifunseni nokha:

• Kodi mungachitire chiyani ogwiritsa ntchito anu, zomwe zili zothandiza kwa ogwiritsa ntchito?
• Pambuyo pa tsiku lotanganidwa, nchiyani chimawalimbikitsa kuti atsegule akaunti yovomerezeka kuti awone nkhani yanu panthawi yake?
• Iyi ndi njira yanu yoyikira.

XNUMX. Makhalidwe

Cholinga cha kuthamangitsa malo otentha ndikuti malingaliro atatuwo ndi olondola.

Mukufuna kufunsa LI kuti malingaliro olondola ndi ati?

Patsiku la chochitika chodziwika bwino cha Uniqlo, iwo anali kuthamangitsa Pluto hotspot.

Pa Julayi 7th, LIs adaganiza ndikutumiza zolemba za malo otentha a Pluto nthawi zambiri:

• Zomwe zili m'nkhani yakuti "Timakhulupirira Kuti Chidwi ndi Maloto Zingathe Kugonjetsa Zopanda Pake" ndi njira yofotokozera nkhani yomwe imafuna kuti aliyense akhalebe ndi chidwi komanso kuchita chidwi ndi zinthu zokongola.

Kunena zowona, LI anali woyipa panthawiyo, ndipo LI adapanga malingaliro okonzekera fiasco tsiku lotsatira.

• Zotsatira zake, nkhaniyi idawonedwa komaliza pa 37.
• Tsiku lotsatira, anthu 1 anapindula.

Muakaunti yapagulu ya Linkedin, nthawi zonse, maulendo 100 miliyoni apanga opitilira 1.

Pali chinthu chimodzi chomwe chikuyenera kuwonjezeredwa, monga kuchuluka kwa zokonda, kuchuluka kwa zowerengera ndi kuchuluka kwa mafani sizikugwirizana mwachindunji.

Mupeza izi mukayang'ana maakaunti okwanira.

XNUMX. Kusiyanasiyana kwamagulu

Kupanga timu:

• "Ziribe kanthu kuti munthu ndi wamng'ono bwanji, ali ndi chizindikiro chake" - iyi ndi slogan ya Zhang Xiaolong, bambo wa WeChat, pa nsanja ▲
• Cholinga choyambirira chinali chodzaza ndi kutengeka ndikusinthika kukhala chomwe chiri tsopano - "Ziribe kanthu kuti mtundu ndi wawung'ono bwanji, uli ndi gulu lake"

N’chifukwa chiyani kupanga gulu kuli kofunika kwambiri?

Chifukwa chakuchulukirachulukira kwa mpikisano wamaakaunti aboma a WeChat, "anthu ang'ono"wa akuyenera kuchita bwino kuti awonekere.

Kupanga zinthu zabwino kumafuna akatswiri ambiri, chidwi chochulukirapo komanso nthawi yochulukirapo.

Monga mukuwonera, mumvetsetsa kuti pafupifupi onse 10+ amalamulidwa ndi gulu la akatswiri:

• Deng Wei, yemwe anayambitsa "Business Fan", mtolankhani wa nkhani zachuma wa Xinhua News Agency, tsopano amayang'anira gulu la anthu oposa 10.
• Kumbuyo kwa "Rebecca's Whimsical World" kuli Fang Yimin, mtolankhani wamkulu wakale wa Southern Metropolis Daily.
• Kumbuyo kwa "miseche yoopsa" kuli mtolankhani wachikhalidwe, Luo Beibei.

Pomaliza, pagulu la anthu, kugawikana kwa Zhang Xiaolong sikunakwaniritsidwebe.

Kukwera kwa maakaunti aboma a WeChat ndikungogawanitsanso mphamvu za mabungwe azofalitsa nkhani kumagulu atsopano atolankhani kapena anthu.

Ngati mulibe katswiri wazofalitsa nkhani, ganyu munthu yemwe ali ndi luso lomwe muli nalo:Ngakhale omaliza maphunziro a utolankhani angathe.

Tsindikani kuti gulu liyenera kukhala losiyanasiyana:

• Pali makalasi a utolankhani, koma ndikofunikiranso kumvetsetsa kulumikizana kwatsopano kwa media.
• Akhoza kusangalala ndi chikhalidwe cha ku Ulaya ndi America.
• Athanso kuchita zinthu monga Japan, Korea komanso chikhalidwe chapakhomo.
• koma anthu ena adzachitaSEOndi ena ambiri.

Musafunse gwero la ngwaziyo, ndipo musagogomeze mbiri ya sukulu polemba ntchito.

Osati zokhazo, komanso ziyenera kuyang'ana gulu la anthu omwe amaphunzira mu media ndi utolankhani:

• Iwo ndi abwino mwa iwo okha, koma malingaliro a anthu ambiri ndi apamwamba kwambiri komanso akumadzulo.
• Samvetsa zimene anthu ambiri osadziwa amaganiza.
• Si kulakwa kwawo, koma sikungakhale koyenera pa ntchito zotsatsa maukonde.

XNUMX. Malingaliro azinthu zapaintaneti ngati maakaunti aboma

Lingaliro labizinesi yamaakaunti aboma ndilotentha kwambiri, ndipo zochitika zandalama zosiyanasiyana sizodziwikiratu kwakanthawi.

Koma chinthu chimodzi ndi chamwayi:Imatengedwa ngati ntchito kapena chinthu.

LI yakhala ikugwiritsa ntchito akaunti yovomerezeka ngati intaneti.

Kusiyana pakati pa izo ndi atolankhani ndi kwakukulu kwambiri kuposa kusiyana pakati pa Buzzfeed ndi New York Times media.

Popeza ndi chinthu chapaintaneti, muyenera kuchichita ndi kuganiza pa intaneti kuti mupeze zotsatira zabwino.

Internet ndi O2O, LI samamvetsetsa bwino, koma LI amadziwa lingaliro - MVP mfundo (Minimum Viable Product, osachepera yotheka mankhwala).

• Yambitsani chinthu chosavuta poyamba,
• Kenaka pang'onopang'ono yonjezerani zina.

Zilibe kanthu ngati simunaganizirepo malo, kalembedwe ka nkhaniyo, ndi zina zotero.

1. Mumange gulu kaye ndiyeno muzichita.
2. Chitani zonse zomwe mungathe kuti izi zitheke.
3. Kenako gwiritsani ntchito mitundu yosiyanasiyana yankhani kuyesa zomwe amakonda.

Pambuyo pake, Linkedin idayesa pang'onopang'ono kukoma kwa ogwiritsa ntchito.

Ndiye mutha kuwona mtunda wa kukula ukuphulika mu Meyi.

• 截至12月25日，Linkedin有超过100篇10万+，和5篇100万+。
• Pakati pawo, milungu iwiri iliyonse, ofesi ndi gawo la amayi kumapeto kwa sabata ndizomwe zimathandizira kwambiri, iliyonse ndi 10+.
• Ndi malingaliro oyesera, LI adapeza kuti ogwiritsa ntchito amawakonda kwambiri.

Chokhacho choyenera kuchita ndikuwonjezera mlingo, ndipo mankhwala abwino sasiya.

XNUMX. Deta, deta, deta

(Zinthu zofunika kunena katatu)

Ichinso ndi chimodzi mwa malingaliro a intaneti.

Linkedin nthawi zambiri imayendetsa zotsatsa zapaintaneti, imakhazikitsa manambala otsata, kenako ndikusanthula zomwe zili kuti zitheke.

Kunena zowona, monga akaunti yapagulu pazinthu zapaintaneti, sichoncho?

WeChat sanatulutse deta yonse, koma deta yoperekedwa ndi backend ya nsanja ya anthu ndiyothandiza kwambiri.

Chifukwa chake, muyenera kulabadira kuchuluka kwa ma retweets ndi okondedwa, chabwino?

• Ngakhale Zhang Xiaolong adanena kuti 80% ya zolemba pa akaunti yovomerezeka zimawerengedwa kuchokera pagulu la abwenzi.
• Komabe, ngati ndi gawo la magawo, muyenera kugwiritsa ntchito SEO kuti mupambane modzidzimutsa, ndipo simuyenera kudalira kwambiri gulu la anzanu.
• Chifukwa kuchuluka kwa mabwenzi ndi anthu otchuka + osangalatsa.

Pambuyo pa nsanja ya WeChat public account idakwezedwa, magwero a chidwi adagawikanso.

Chiwerengero cha "Scan QR Code" chaphatikizidwa mu "All Sources", kuti muthe kumvetsetsa zotsatira za kukwezedwa kudzera mu njira zosiyanasiyana, monga: SEO, zotsatira za kupititsa patsogolo mgwirizano, chabwino?

• Phunzirani zomwe zili kumbuyo, kumbukirani phunzirolo, onetsetsani kuti mwaphunzira zambiri.

XNUMX. Maakaunti ambiri amangotengera mutu wa Linkedin, osati nkhaniyo

"Title Party" sikutanthauza wamba.

Choyamba, mutuwo uyenera kukhala wogwirizana ndi zomwe zili, osati zosafunika kwenikweni.

Chachiwiri, musakhale ndi zoipa zimenezoMalingaliro: Wosasamala, Wotsutsa, Wopambana Moyo, ndi zina zotero.Dziko lapansi si dziko lakuda ndi loyera.

N’chifukwa chiyani mutuwu ndi wofunika kwambiri m’nkhani yovomerezeka?

Chifukwa cha akaunti yotchuka ya anthu, 80% ya zolembazo zimawerengedwa kuchokera ku gulu la abwenzi, zomwe zikutanthauza kuti zolembazo zimachokera ku kutumiza kwa gulu la abwenzi.

• Pagulu la anzanu, simungathe kuwona chidule.
• Pachithunzi chachikulu, mutha kuwona mzere wamutu wokha.

Chifukwa chake, pakuphulika kwachidziwitso kwa manambala a anthu, ndikofunikira kwambiri kugwiritsa ntchito maudindo kuti akope ogwiritsa ntchito kuti awerenge.

• Mwamuna wa Sheryl Sandberg Atamwalira, Linkedin Analembanso Nkhani Yake: "Pang'onopang'ono, Ndinali Mkazi Yekha M'chipindamo"
• Koma adangosintha mutu wake: "Mwamuna yemwe adalimbikitsa akazi padziko lonse lapansi, lero tikumudalitsa."
• Zotsatira zake, ma LIs adalandira maulendo a 81, omwe ndi 9% mwa owerenga 900 oyambirira.

Kodi mumalemba bwanji mitu yankhani zokopa?

Ndi mutu wankhani uti womwe umakusangalatsani kwambiri? 

Yang'anani pamutu wamutu wonyada kwambiri wa Office wa Linkedin:

• Njira yachangu:Mudzapeza kuti 6 mwa maudindo 5 ndi "inu" kapena "anu", koma kumbukirani, sizigwira ntchito ngati muzigwiritsa ntchito molakwika.
• Njira yanthawi yayitali:Dziwani zomwe nkhaniyi ikupatsani kwambiri, kenako bwerani ndi mutu mwaluso.Palibe bullshit, iyi ndiye njira yabwino kwambiri!

XNUMX. Misewu yonse imapita ku Roma

Kutsatsa kotheratu ndi chimodzi mwa izo kuti mukhale wamkulu kwambiri, musaganize kuti ndi njira yokhayo yogwiritsira ntchito kulankhulana kwakukulu;

• Gwiritsani ntchito envelopu yofiira kuti muwonjezere mafani;
• Gwiritsani ntchito zina kuti muwonjezere mafani (samalani malamulo ofufuza kuti mupewe kuletsedwa);
• Kugwiritsa ntchito zinthu zanu za SEO kuti muwonjezere otsatira ndi njira yomwe mungayesere.

Zowonadi misewu yonse imapita ku Roma.

Kuphatikiza apo, thandizo la kampani ndi chilolezo zimafunikira kuchita ntchito zilizonse zazikulu.

Monga "The Alliance" (wolemba Reid Hoffman, woyambitsa ndi wamkulu wapampando wa LinkedIn), muyenera kupanga mgwirizano ndi abwana anu, kukhulupirirana wina ndi mzake, kukwaniritsa wina ndi mzake, ndi kuchitira OKRs wina ndi mzake monga imodzi mwa ntchito zanu, Ndiye thandizo lanu. sizidzakhalaponso.

LI imazindikira "momwe Google imagwirira ntchito", ndipo "zinyama zophunzira" mwachidwi komanso luso lotha kudziphunzira zitha kupambana chilichonse.

• Osasiya kufunsa, ndipo musasiye kuphunzira.
• Pitirizani kugwira ntchito molimbika, padzakhala mafani 100 miliyoni akuyembekezera zosintha zanu.

Kuwerenga kowonjezera:

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