Maitiro ekukwirisa PPC kushambadzira kune vatengesi veAmazon?Gadzirisa nzira yekubhidha yePPC ads

Nepo Amazon yakazvipira kugadzira yakanaka mutengi ruzivo, inodawo mapato echitatu anomhanya pachikuva chayoE-commerceVatengesi vanogona kuzorora.

Maitiro ekugadzirisa nzira yekubhidha yeAmazon PPC kushambadzira?

Amazon yakaunza iyo Dynamic Quotes chimiro chechinangwa ichi, ichibvumira makotesheni kuti agadziriswe otomatiki munguva chaiyo.

Yakasanganiswa nechikamu chekudonhedza pasi, mishandirapamwe yakafanana yemhando dzakasiyana dzekushambadzira dzakadai seSponsored Products uye Sponsored Brands inogona kuunganidzwa.

Sarudza Sponsorship Ad Type (Otomatiki kana ManualPositioning), huwandu hwemazano ekushambadzira hunofanirwa kuve hwakavakirwa pane zvinotevera sarudzo:

• Dynamic Bid - Yakaderera Chete: Kusarudza iyo Dynamic Bid Chete yakaderera sarudzo zvinoreva kuti kana bhidhiyo iri yepamusoro-soro, kuiswa kunohwina.Asi kana Amazon ichifunga kuti mutengesi haafanire kukwezva vangangotenga vatengi, inodzikisa kupihwa.
• Dynamic Offers - Kumusoro uye Pasi: Kuziva zvazvinoreva kudzikisa chete zvinopihwa, kana vatengesi vakasarudza Dynamic Offer Up uye Down, Amazon ichawedzera kupihwa ne100% yekuiswa.

Izvi zvinongoitika kana mubvunzo uri pamusoro chaipo pepeji rekutanga.Kune chero zvimwe zvinzvimbo, iyo increment inoiswa pa50%.

Maitiro ekukwirisa PPC kushambadzira kune vatengesi veAmazon?

Kurisa CTR, zvinoonekwa, uye kutengesa nekuwedzera mabhidhi apo mikana yepamusoro yekutengesa iripo.

Iyo zvakare inoderedza kushandiswa kwekushambadzira pane zvigadzirwa zvinonyanya kubatsira kune vatengesi kana mari ikashandiswa pane izvo zvinodzvanya izvo zvisingaite kutungamira mukutengesa.

Nenzira iyi, marudzi ese emushandirapamwe achagadziridzwa zvakare, uye mabhidhi akamisikidzwa haape humwe hutongi hwekuti ads anooneka kupi uye sei, zvichibvumira vatengesi kuti vavandudze nzira dzavo dzekushambadzira.

Kana wangonzwisisa zvakanakira nzira iyi, danho rinotevera nderekuziva nguva yekutanga mushandirapamwe.

• Chekutanga, wedzera kutengesa nekunongedza mazwi akakosha (kazhinji mushure mekunyorwa kwechigadzirwa kunorarama).
• Chechipiri, kana mutengesi ane zvinyorwa zvakawandisa, mutengesi anoda kuibvisa nekukurumidza sezvinobvira.
• Saizvozvo, kana imwe ad yekushambadzira ikatanga kuita nemazvo, ndinovimba ichavandudza mashandiro mberi.
• Pakupedzisira, kana chinangwa chiri kutengesa uye usafunga nezvekukwira kwechinguva mukutengesa mutengo wekutengesa (ACoS).
• Mune zvimwe zviitiko, kubhidhaira kwesimba kumusoro nekudzika kwakanakira, asi iyi ndiyo nyaya huru.

Zvakare, ramba uchifunga kuti Amazon inozowedzera zvinopihwa pasina mvumo yemutengesi, saka iwe uchafanirwa kuronga bhajeti rako zvinoenderana.