Nzira yekushambadza sei paFacebook? Ko FB ads inogona kuisa mabhidhi?

Kana uine chitoro chekutengesa online kana peji reFacebook rinopa vatengi vayo mukana wekutevera ruzivo rwako.

Kana uri kushandisa zviziviso zveFacebook, unogona kushandisa "Retargeting" kuti utarise zviziviso zvako zvakare.

Nzira yekushambadza sei paFacebook?

1. kana wagonaMaitiro ekunyora Facebook ad kopiMushure maizvozvi, tangaShambadzirai paFacebook.
2. Vangangove vatengi vanoona ad yako, asi usatenge.
3. Vanobva vaenda pamhepo, kushambadzira kwako kunoratidza, kunomutsa kufarira kwavo zvakare, uye tarisiro yako inokurumidza kuva mutengi wako.

Zvichienderana nedhatabhesi yako, unogona kuita Retargeting ad marongero:

• vanhu vakakutumira meseji
• akashanyira webhusaiti
• ndiani akakupa rondedzero
• ruzivo rwevatengi
• akaona vhidhiyo
• Facebook Peji yakabatana
• Sponsor meseji ad

Ita kuti zvive nyore kwauri kutevera.

Sei Kudzoreredza Remarketing Ads neFacebook?

Nekuti kana usingashandise Facebook retargeting ads pakushambadzira online , 80% yebhajeti yako yekushambadzira inotambisa.

Mabhenefiti ekushandisa Facebook retargeting remarketing ads:

1. Inogona kuderedza Facebook ad mutengo
2. Wedzera kudzoka kwako paFacebook ads.
3. Kukurudzira kutenga.

Sei vanhu vazhinji vachikundikana ne "tariro yekushambadzira"?

• Vanhu vazhinji havana nzira yakasimbiswa yekukwezva vatengi;
• Vakanamata kuti foni yaizongorira kuti vatengi vauye kwavari;
• Vanoedza marudzi ose ekutengesa uyedrainagenzira, asi hapana inoshanda kana inogara;
• Muhoro wavo wepamwedzi hauna kugadzikana;
• Kunetseka uye kunetseka mazuva ese mutengi anotevera achaonekwa rinhi?
• Vanga vari pamucheto wekupona uye vasingazive zvekuita?

Kana uchida bhizinesi rinobudirira, unofanirwa kuva nehurongwa hwakaratidzwa uye nzira yekushambadzira online ;

Tevere, govera maitiro aungaita kuramba uchiwedzera vatengi vako ne30% -50% mwedzi wega wega.

Inoshanda Facebook Advertising Strategies

• Tumira mavhidhiyo anokosha nemifananidzo.
• Shambadzira kune vanhu vaona vhidhiyo uye vakadyidzana nePeji,
• Retarge kune vanhu vaona 25% akakosha emavhidhiyo (akanyanya uye akachipa zvakanyanya, anogona kudzikisa mutengo wekushambadzira).

Data goridhe; usatambisa data rako, unofanira kuenderera mberi.

Tevera nevatengi vasina Facebook ads:

• tevera nemaoko
• Tumira kukosha kwevhidhiyo, chapupu chevatengi
• Live Streaming (Kuvaka Hukama)
• Email

Facebook Retargeting ads inotevera nevatengi:

• vanhu vakakutumira meseji
• Yakashanyirwa webhusaiti (ATC, IC)
• ndiani akakupa rondedzero
• ruzivo rwevatengi
• akaona vhidhiyo
• Facebook Peji yakabatana
• Sponsor meseji ad

(zvakakosha, zvinofanira kuita)

8020 kutonga mazano, isa Facebook ads:

1. 80% yemitengo yekushambadzira inopiwa kune vasingazivi
2. 20% yekushambadzira haina kushandiswa kutevera Tevera UP

Ko Facebook Ads Inogona Kuisa Bidhi?

Mazano ekutsvaga kubuda kwemvura nemutengo wakaderera haatombozivikanwi nevashambadzi.. Ndeyokutanga kuisa mamiriro ezvinhu, wozogadzirisa kubhidha yako kusvika kune yakaderera, uye woedza kuwana traffic nemutengo wakaderera kwazvo.

Zvirongwa zvekutumira zveFacebook zvinosanganisira sarudzo yekutenga zvinhu zvishoma otomatiki.

• Asi panguva imwe chete, iwe unogona kuwedzera imwe cap kuti udzivise Facebook ad mabhidhi anopfuura iyo cap.

Sarudza kuratidza Facebook ads kune emhando yepamusoro-soro vatengi:

• Facebook ads zvakasiyana.
• Iwe unogona chaizvo kusarudza kuratidza FacebookShambadzira kune zvemhando yepamusoro-soro mapoka evatengi.
• Saka kana iwe uchida kuratidza Facebook ads kune vako vakanaka vatengi, sakaIpapo iwe unongobhadhara mubhadharo wakakodzera kuti vatengi vaone ad yako!

Gadzira bhesi yevatengi yakafanana:

• Ngatitii mutengi wako, 1000 vanhu vakatenga imba, vanogona kuwana Facebook kuti ikubatsire kuwana vanhu vakafanana uye kuwana 23.07x yekudzoka.
• Kuziva iyo algorithm ye Facebook's system, haufanirwe kupisa mari uye kuwana zvimwe zvekutengesa.

Mapeji eFacebook haasvikiki zvakanyanya: vanhu 5.2% chete ndivo vanogona kuaona.

• Nekuti iyo Facebook platform inoda kuita mari kana ichida kushanda semazuva ese, Facebook inoda kuti tibhadhare kushambadzira.

Imwe neimwe Facebook Ad & Facebook Peji ine chibodzwa, sechiratidzo chekukosha:

• Kurisa Kukosha Kwevashambadziri + Optimize Mutengi Zvakaitika
• Advertiser bhidhi x inofungidzirwa chiitiko chiyero + ruzivo rwemushandisi

• Pane akabatana here (se, tinya, tarisa)?
• Vashandisi vanozvifarira here? Ko Facebook ads yakashumwa here?
• Ratidza kune vanhu chaivo, sezvizviFacebookMari yekushambadzira iri kuderera.

3 Nzira dzekudzikisa Yako Facebook Ad Costs

Yese Facebook ad ine chibodzwa, uye kuziva nzira yekuvandudza yako ad mamaki kunogona kuderedza ako ad mutengo.

Heano matatu ayo anogona kukubatsira kudzikisa yako Facebook advertising mutengo kune imwe nhanho.

1. Unofanira kuisa ma emojis mumashoko ako here?

• Emoji emoji mapatani anogona kuita kuti Facebook ad kopi itaridzike zvakanyanya kujeka;
• Panguva imwecheteyo, inogona zvakare kuvandudza kutarisa kwemushandisi;
• Asi chenjera kuti urege kuisa zvakawanda.

2. Bvunza mubvunzo?

• Bvunza mibvunzo kuti vanhu vabatane nezvishambadzo, kuitira kuti kushambadza kuve kwakachipa, uye iyo Facebook chikuva inodawo kushambadza nekudyidzana kwakanyanya;
• Kana vanhu vakawanda vachidzvanya uye vachidyidzana neshambadzo, zvinobva zvachipa.

3. Optimistic advertising?

• Iyo Facebook platform inogona kuona kana ad ine tariro?Kunyanya kuve netarisiro kushambadzo, ndiko kukwirisa zvibodzwa;
• Facebook Ads Score yakakosha, uye kana yangodzikira, Facebook Ads inowedzera uye inodhura.

Kushambadza zvinobudirira paFacebook, zvinoda moyo murefu uye hunyanzvi:

• Iyo yakakosha dhizaini yekushambadza kweFacebook ndeyekushandisa zvakanaka iyo yekudzora shanduko yekuyedza inopihwa neFacebook, inonziwo A/B kuyedza.
• Mukuita kushambadzira paFacebook, edza kuita mashoma ekufungidzira sezvinobvira uye unganidza data rakawanda uye mienzaniso kubva kune vanokwikwidza.
• Edza kuyedza akawanda Facebook ads sezvinobvira kuti uwane mhedziso yakanyatsojeka.
• Paunotanga kushambadza paFacebook, zvakajairika kuti iwe unogona kuona yakaderera ROI.
• Iyo chete nzira yekuswedera kune yakanakira kushandisa nguva nemari pane inoenderera Facebook ad yekuyedzaProduction ratioadvertisment.