Isalathiso senqaku
- 1 Ityala le-Fission yoMsebenzisi 1: I-catering User Fission
- 2 Ityala le-2 lomsebenzisi we-WeChat ye-fission: iimveliso zokhathalelo lwempilo zichithwe kwiintengiso kwiinyanga ezi-5
- 3 I-Case ye-3 ye-Fission yomsebenzisi: i-China ye-Mobile User Fission
- 4 Ityala le-4 lomsebenzisi we-WeChat XNUMX: Irobhothi yokukhapha ekrelekrele
- 5 Imeko ye-fission yomsebenzisi 5: i-fission 80 abatyali-mali
- 6 Iimeko zokuqhekeka komsebenzisi we-WeChat 6 ~ 9: iintetho zokuthengisa ze-fission
- 7 Umsebenzi we-Fission Case 10: I-Foodie Passport
- 8 Abasebenzisi bazifumana njani iincwadana zokundwendwela zokutya?
- 9 Isicwangciso sokuqhekeka komsebenzisi we-WeChat kumashishini e-WeChat
- I-WeChat fission ibongeza njani abahlobo? Usuku olu-1 olukhawulezayo lwe-fission lukhuphe ukuthengiswa kweenyanga ezi-5
- Ithini indlela eya kwintengiso ye-WeChat fission?I-150 Principles of Viral Marketing
- I-China Mobile ivumela njani abathengi ukuba bathunyelwe ngokuzenzekelayo?Iimfihlo zoMtyali mali ezingama-80 zokuFission
- I-akhawunti ye-WeChat ye-akhawunti kawonke-wonke ye-fission artifact (ipasipoti yokutya) ikhuphe ngokuzenzekelayo amawaka abalandeli ngeentsuku ezi-7
- WechatKuthetha ukuthini ukwahlukana komsebenzisi?Ibali lempumelelo yentengiso ye-WeChat ye-viral fission
- Uhlahlelo lweTheyori yokuBeka iModeli yeQhinga loBuchule: I-Classic Case ye-Brand Placeholder Marketing Planning
- Kuthetha ukuthini ukuthengisa ngegama lomlomo kwi-intanethi?Amanyathelo angundoqo ekucwangciseni intengiso yegama-ngomlomo
- Indlela yokutsala itrafikhi kumaqela e-WeChat Taoist?I-WeChat yaseka iqela lokuzibandakanya kwimisebenzi kwaye yatsala ngokukhawuleza abantu abangama-500
- Indlela yokusebenzisa umgaqo wobugeza ekuthengiseni?Sebenzisa imigaqo emi-6 yokuphambana ukukhuthaza iimveliso ezifana nentsholongwane
Kuthetha ukuthini ukuhlukana kwabasebenzisi boshishino oluncinci?
Amatyala ali-10 aphezulu aphumeleleyo okuthengiswa kwe-viral fission
Okokuqala, kufuneka uqonde ukuba yintoni umgaqo osisiseko we-fission?

- I-fission kwindalo kukuqhekeka kweseli, i-fission ye-nucleus, i-1 fission ibe yi-2, i-2 fission ibe yi-4.
Ithini indlela kunye nomgaqo we-WeChat fission marketing?
- Ukusuka kwimbono yeshishini, i-fission yabasebenzisi be-WeChat sisikweko: umthengi omnye uba ngabathengi ababini, kwaye abathengi ababini baba ngabathengi abane.
- InIntengiso ye-WechatOku kubizwa ngokuba yi "viral fission marketing".
Ubavumela njani abasebenzisi ukuba bakhuthaze, ngaloo ndlela bevelisa "Ukuthengisa ngentsholongwane"Ukuqhekeka?"
Enyanisweni, ukusebenza okuthe ngqo kokuthengiswa kwe-viral fission kulula kakhulu ^ _^
Ityala le-Fission yoMsebenzisi 1: I-catering User Fission
Abasebenzisi ababhukishayo ukutya banokukonwabela kwangoko ukutya oku-2 kwasimahla okoko nje bekhuthaza abasebenzisi abatsha aba-1.
- Oku kuyahenda kakhulu kuye nawuphi na umsebenzi waseofisini kuba wonke umntu unamahlakani amaninzi.
- Ukuba unamahlakani amaninzi, ungazigcinela imali yesidlo sasemini yenyanga ngokubacebisa.
- Kwiinkampani zokutya, kuyabiza kakhulu ukufumana abasebenzisi abatsha ngaphantsi kwe-yuan ezili-10.
- Ngaphezu koko, le ndlela iya kukunika igama elihle.
Le yeyona nto ilula yokuthengisa i-fission yomsebenzisi!
Enyanisweni, nje ukuba kukho abasebenzisi abaneleyo njengesiseko, i-fission ilula kakhulu.
Undoqo weFission unegama elinye kuphela - amanqaku:
- (1) Ukuhlelwa
- (2) Ukusasazwa
Ityala le-2 lomsebenzisi we-WeChat ye-fission: iimveliso zokhathalelo lwempilo zichithwe kwiintengiso kwiinyanga ezi-5
Nantsi imeko yokwenyani:
ngokuqinisekileyoiindaba ezintshaUmphathi womsebenzi osetyenziswe ngoDisemba ka-2016Intengiso yoLuntuYenziwe enyeIntengiso ye-IntanethiNgethuba lo msebenzi, uluntu lugcwele abasebenzisi abadala.Ukwenzela imveliso ye-asidi e-unsaturated, ulusu luye lwaphuculwa kakhulu kwaye lusetyenziswe phantse isiqingatha sonyaka.
Kukuvumela abasebenzisi babelane ngeepowusta esizenzileyo:
- Ipowusta ibonisa imifanekiso yokwenyani yangaphambili nasemva kwabasebenzisi.
- Shiya ikhowudi ye-QR yezondlo
- Yabelana ngesangqa sakho sabahlobo kwaye uthathe umfanekiso weskrini kwingcali yezondlo ukuze uthathe inxaxheba ekuthengeni 2 ufumane isiganeko esi-1 sasimahla.
Ngenxa yoko, okuEzorhweboIsiganeko saqhuma, yaye intengiso yosuku olunye yadlula kwiinyanga ezintlanu, nto leyo eyabangela ukuba imeko ingabikho ngoko nangoko.Ngethamsanqa, iinqanawa zazisendleleni yaye zaziza kufika ngokukhawuleza, kungenjalo ndandiza kungxoliswa de ndife.
I-Case ye-3 ye-Fission yomsebenzisi: i-China ye-Mobile User Fission
I-China ImfonoIndlela yokuthumela abathengi ngokuzenzekelayo?

Yile nto eyenziwa yi-China Mobile!Xa ebuza umthengisi wedesika engaphambili, kufuneka athethe enye into:
- "Ngaba ungandazisa kumntu otsala ibroadband yeselula?"
Ityala le-4 lomsebenzisi we-WeChat XNUMX: Irobhothi yokukhapha ekrelekrele
Ke, silisebenzisa njani eli qhinga le-fission kwishishini lethu lokuthengisa iimpahla?
1) Ngokwenene ilula kakhulu.Umzekelo, xa uthengisa izinto, umntu uthenga iAlpha Egg (irobhothi ekrelekrele yokukhapha) enobukrelekrele bokwenziwa kuwe.
Ubuza omnye umntu:Ngaba unokundazisa omnye umntu? Usenokuba nomdla kweli qanda lincinane.
2) Okanye uqesha iarhente ye-yuan engama-99, emva kokuqesha ngempumelelo umntu om-1 ukuba eze njengearhente ye-yuan engama-99.
Uyambuza:Ngaba ungandazisa komnye umntu omaziyo?
3) Kuyafana nokuba uqesha amalungu eshishini le-Wechat, kwaye kuyafana emva kokugaya.Uphinda umbuze kwaye umvumele azise enye.
"Ungandazisa kumntu omaziyo? Inokuba naye unomdla kuloo nto."
Kodwa yintoni ingxaki kule?
4) Umntu uzimisele ukukwazisa, kodwa akafuni ukuyithengisa, mhlawumbi uxhalabile kwaye ucinga ukuba akanako ukwenza isivumelwano.
Uthenge iqanda elincinci, uyamxelela:
"Ungazisa umntu kum. Awudingi ukuyithengisa. Ndiza kuthetha naye, kwaye ndiya kwenza isivumelwano. Emva kokuba eyithengile, ndiya kukunika ikhomishini, uyaqonda?"
Akumvumeli nje ukuba athengise, engavumeli umntu omazisayo ukuba ayithengise, kodwa ukumvumela ukuba azise umntu kuwe, kwaye wenze isivumelwano, kulula kakhulu.
Ndiyathemba ukuba wonke umntu unokusebenzisa le fission ethetha ngasese xa uthengisa iimveliso okanye uqesha abantu.
Akukhathaliseki nokuba isivumelwano senziwe okanye hayi, oko kukuthi, umzekelo, ukuba lo mntu ushiya umyalezo kwiMoments yakho, ucinga ukuba unomdla, uya kwincoko yabucala, uyithenge emva kwengxoxo, okanye don. 'Yithenge, akunamsebenzi.
Ngeli xesha, niyabuzana:
"Ungandazisa enye?"
Umdlalo olula ngolo hlobo we-fission unokukushiya ungenaxesha lokwenza umsebenzi wakho wokuthengisa. Kuba basenokuba baninzi gqitha abantu!
Le ndlela yokuqhekeka ilula ngendlela ehlekisayo kwaye iyacaphukisa!
Imeko ye-fission yomsebenzisi 5: i-fission 80 abatyali-mali
Indlela yokudibana nabatyali-mali abaninzi?Indlela yokudibanisa kunye nokongeza abahlobo kwi-WeChat?
Wathembela nje kwisivakalisi esinye.Emva kokuncokola nomtyali-mali, wathi kumtyali-mali:
"Ngaba ungazisa abatyali-mali obaziyo, oontanga bakho? Mhlawumbi banomdla kwiprojekthi yam?"
Ngesivakalisi esilula ngolo hlobo, ucela abantu ukuba bazise omnye umntu kuye, batsho nje esinye isivakalisi, emva kokuba eqokelele izigidi ezi-500, kusekho abatyali-mali abaninzi abangenaxesha lokudibana!

Siyayibona ifuthe elimangalisayo lokuqhekeka koku.Ukuba sinokuyisebenzisa kakuhle kwikhonkco lokuqhekeka, ngokuqinisekileyo sinokufikelela kwisiphumo esingakholelekiyo nesimangalisayo esingaphaya kokuqonda kwethu ngokupheleleyo!
Iimeko zokuqhekeka komsebenzisi we-WeChat 6 ~ 9: iintetho zokuthengisa ze-fission
Ityala lesi-6:I-micro-shishini lithengisa i-shakes yokunciphisa umzimba
Nokuba intengiselwano igqityiwe okanye hayi, yithi esi sivakalisi:
- "Ungandazisa kumhlobo wakho onqwenela ukwehla emzimbeni?"
Ityala lesi-7:Uthengisa iti yonesi
- "Ngaba kukho nabani na okufutshane nawe onengxaki yokulala okanye ezinye iingxaki? Ungandazisa kumhlobo onale ngxaki, ibe nye nje? "
Ityala lesi-8:Ukuthengisa i-inshurensi yemoto
- “Ungandazisa kumhlobo wam onemoto?”
Ityala lesi-9:Ukuthengisa amacheri amakhulu
- "Ungandazisa kumhlobo wakho othanda ukutya? Ndiza kumthengisela amacherry amakhulu."
Umsebenzi we-Fission Case 10: I-Foodie Passport
Yiprojekthi yokutyela emnandi kwaye benza ulonwabouKhuthazo lweWebhuIsenzo sokuqhekeka sibizwa ngokuba "yipasipoti yokutya".

Yintoni ipasipoti yokutya?
Ingaba ithetha ntoni?Ngokwenene yahlulwe yangamacandelo amabini.
Icandelo 1 ngumrhwebi
- Ukuba ungusomashishini kwaye ufuna ukungena kule ncwadana yokundwendwela, kufuneka unike imali.
- Umrhwebi umnika imali, kwaye ke iya kubonakala kule pasipoti yokutya.
- (le nto inokukrazulwa)
Icandelo 2 ngumsebenzisi
Eli linokukrazulwa ngumsebenzisi libizwa ngokuba likhuphoni.

- Xa abasebenzisi beyokutya, banokukhupha okanye batshintshiselane ngesitya esithile kwindawo yokutyela.
- Umqathango kukuba umrhwebi kufuneka anike imali ukuba yongezwe kule pasipoti yokutya.
Abasebenzisi bazifumana njani iincwadana zokundwendwela zokutya?
Ukuba umsebenzisi ufuna ukufumana incwadana yokundwendwela, kufuneka enze la manyathelo alandelayo:
- Kukwabelana ngekhowudi ye-QR yomfanekiso kwisangqa sabahlobo bakhe;
- Emva koko yongeza inkonzo yabathengi i-WeChat, thumela i-screenshots kwinkonzo yabathengi;
- Emva koko, ungaya kwindawo yokutyela ekufutshane ukuze ufumane le pasipoti yokutya.
Isenzo esilula, kwaye ngaphakathi kweveki, bangaphezu kwama-2000 abasebenzisi abongeziweyo, kwaye ichanekile kakhulu!
- Ukuba awutyi rhoqo, awuyidingi le ncwadana yokundwendwela, akunjalo?
- Uhlala upheka ekhaya kwaye ungaphumi ukuya kutya, kwaye awuyidingi le pasipoti yokutya.
Uyifunela ntoni lento?
- Enyanisweni, ipaspoti yokutya likhuphoni nje lesaphulelo.
- Basebenzisa nje itekhnoloji ye-fission, eyindlela yokuvumela abasebenzisi ukuba bahlukane nawe, kwaye isesengqiqweni kwaye isemthethweni.
Intengiso ye-Fission idibanisa i-intanethi kunye ne-offline
Ukongeza kubasebenzisi abaninzi banokungena kwi-IntanethiIntengiso ye-IntanethiI-Fission inokukhuthaza ukuthengiswa kwe-fission kwi-intanethi nakwi-intanethi.
Kaloku iqela labahlobo baye bayokutya kunye, bathi bakubona abahlobo babo behlola, bathatha ipasipoti yokutya ukuze batye ngesaphulelo.
Xa uthi krwaqu nje, uya kuziva ukuba le nto ikumgangatho ophezulu, zeziphi ezinye iifoto ezilapho, ndingazifumana njani?
- Ithi kukho ikhowudi ye-QR kwipaspoti, yiskene kwaye ufowunele inkonzo yabathengi.
- Ndikunike ikhowudi ye-QR kwaye ndikucele ukuba wenze isenzo sokwabelana nesangqa sabahlobo bakho.
- Emva koko ndikuxelele ukuba ungayifumana phi.
EzininziWechatBubuchwephesha obulula bokuqhekeka obunokongeza amawaka okanye amashumi amawaka abasebenzisi ngaphakathi kweveki, kwaye ngoku baqhuba kakuhle kakhulu.
Isicwangciso-qhinga sokukhupha iiPaspoti zoKutya
- Ipaspoti yefoodie (uyilo lwekhuphoni) ikhutshwa kanye ngenyanga.
- Abarhwebi abangama-60 kwinkupho nganye, ekhutshwe kwi-intanethi nangaphandle kweintanethi kunye.
- Ukunyuswa nganye kweepakethe zeemveliso ezixabisa i-yuan ye-45000 kuya kuhlawulisa isaphulelo se-4500% (XNUMX yuan) iindleko zokusebenza.
- Ngamanye amazwi, imodeli yabo inengeniso emiselweyo rhoqo ngenyanga, kwaye ingeniso yonyaka yale projekthi idlula i-300 yezigidi.
Ngaphezu koko, yonke imodeli yabo yenzuzo ayithembeli kuphela ekuthengiseni iintengiso, kodwa baxoxisana ngokuthe ngqo nabarhwebi ukuba bathenge izabelo.
Ngoku, inkampani yabozokuzonwabisaIshishini leentengiso liphathwa liSebe leNtengiso yePaspoti yeFoodie, kwaye ifomathi ibekwe emgangathweni, ngoko ke iqela lijongene ngqo nalo.
Ngenxa yokuba umphathi ufuna ukwenza iprojekthi enkulu yoshishino, kwaye yiprojekthi elula kwaye enenzuzo.
Isicwangciso sokuqhekeka komsebenzisi we-WeChat kumashishini e-WeChat
Iqhinga lokuthengisa iViral fission yinkqubo, kwaye inkqubo yenziwe ngezinto ezininzi ▼

Ukuze inkqubo isebenze ngokufanelekileyo, kufuneka ikhuthaze uqhagamshelwano phakathi kwezinto ngendlela ekujoliswe kuyo.
- Qokelela imathiriyeli
- Ukubonelela ngemathiriyeli
- ixabiso lobume
- misela iimeko
- umsebenzisi we-fission
Ngesiseko sokuba nabasebenzisi abaneleyo kunye nokugqiba ngokucwangcisiweyo yonke imiba yesicwangciso sokuqhawula komsebenzisi, ukuthengiswa kwe-fission kuya kuba lula kakhulu.
Ungazisebenzisa njani ezi ndlela zingasentla kwinkampani yakho?
- Nangona njeChen WeiliangAkukho zicwangciso zokubonelela ngoqeqesho kwixesha elifutshane, kodwa luya kunikezelwainkonzo yokubonisana,
Nazi zilungiselelwe "inkonzo yokubonisana》, inokukunceda ukuba uyenze kakuhle ngendlela ecwangcisiweyo neqinileyo.
Umahluko phakathi koqeqesho kunye nokubonisana
- Uqeqesho luxanduva lwekhosi kuphela, hayi emva kweklasi.
- Inkonzo yokucebisa isikhokelo esilungiselelwe umntu-on-one, kwaye sinoxanduva lweziphumo.
Ukuba ufuna ukwenza i-fission ngokucwangcisiweyo nangokuqinileyo, nceda uqhagamshelane nathiChen Weiliangkainkonzo yokubonisana,
Ndiyathemba Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabelwana "Ithetha ukuthini i-fission yabasebenzisi bamashishini amancinci?" I-WeChat Viral Fission Marketing Success Stories" iya kuba luncedo kuwe.
Wamkelekile ukwabelana ngekhonkco leli nqaku:https://www.chenweiliang.com/cwl-1105.html
Ukuvula amaqhinga afihlakeleyo🔑, wamkelekile ukujoyina ijelo lethu leTelegram!
Yabelana kwaye uthande ukuba uyayithanda! Izabelo zakho kunye nezinto ozithandayo ziyinkuthazo yethu eqhubekayo!