Isalathiso senqaku
Kwiqonga leAmazon, ukongeza ekuveliseni ithrafikhi yangaphandle, abathengisi basebenzisa nezakhono zokuvelisa ithrafikhi yangaphakathi yeAmazon.
Ngokubanzi, abathengisi bagxila kakhulu kwiinkalo ezimbini zokuqhuba ithrafikhi kwiqonga : intengiso eqongeni kunye nokukhushulwa eqongeni.
Intengiso kwisiza kukwazisa itrafikhi echanekileyo ngaphakathi kwendawo;
Iintengiso ezikwisiza zenzelwe ukutsala abathengi abaninzi kwaye zibakhuthaze ukuba bathenge iimveliso zabo ukuqhuba ukuthengisa.
Indlela yokusebenzisa ngokufanelekileyo umgaqo-nkqubo wesaphulelo we-Amazon kunye nendlela yokuseta iikhowudi zesaphulelo kwiwebhusayithi yingqwalasela yeli nqaku.
Xa kufikwa ekusekweni izaphulelo ezikhulu kumgaqo-nkqubo wezaphulelo weAmazon, uninzi lwabaqalayo lunokwenza iimpazamo.
Umzekelo, ukuba abaqhubi be -e-commerce bayalibala ukuseta uluhlu oluphezulu lokuthenga, oko kunokuvumela ngokulula abanye abathengi abanobubi ukuba "basebenzise" le nkqubo.
XNUMX. Kwi-Amazon platform discount policy, ikhowudi yokunyusa isaphulelo yeqonga iya kusebenza ngolu hlobo lulandelayo:
- Ukunyuselwa kuya kuqala ukusebenza kwiiyure ezi-4 emva kokuba ipromotion isetiwe;
- Iindlela ezahlukeneyo zokuthumela ngenqanawa aziyi kusebenza.
Nje ukuba ikhowudi yesaphulelo isetiwe ngokungalunganga, umrhwebi uya kubandezeleka kwinqanaba elithile lelahleko.
Ubungakanani belahleko ngokubanzi buxhomekeke ekubeni ngaba ishishini liyigcina kwangexesha kwaye ingaba ithatha amanyathelo asebenzayo ukujongana nayo okokuqala.Ukuba ilahleko isengaphakathi koluhlu olulawulekayo, akukhathaliseki; ukuba iodolo yenyuka ngexesha elifutshane emva kokuba intengiso isetiwe, kuyacingeleka ukuba ilahleko inkulu kakhulu kwaye izinga lokurhoxiswa komyalelo liphezulu kakhulu.
Inokuchaphazela nokusebenza ngokubanzi kweakhawunti yakho yomthengisi.
Kuthatha ixesha elingakanani ukuba iikhowudi zesaphulelo sentengiso yeAmazon zisebenze?
XNUMX. Izakhono zokuseta iikhowudi zesaphulelo zokusetyenziswa ngokufanelekileyo kwemigaqo-nkqubo ekhethwayo yeqonga le-Amazon:
I-1) Kungcono ukuyibeka njengekhowudi yesaphulelo esisodwa
Ngokukodwa, abanye abathengisi abasaqalayo basenokubeka ngempazamo iikhowudi zabo zesaphulelo zentengiso ukuba zingabi namkhawulo xa beziseta .
Ke kufuneka sihlawule ngakumbi kwaye sijonge ngakumbi xa siseta iikhowudi zesaphulelo.
2) Misela uluhlu oluphezulu lokuthenga
Abathengisi abaninzi abanakuqaphela inani lee-odolo ezivela kubathengi emva kokuseta ikhowudi yekhuphoni yexesha elinye.
Indlela yokucwangcisa kukucofa iqhosha lokuhlela le-ASIN leseto - Ubungakanani boMyalelo oPhezulu
Ukuseta i-Max Order Quantity kuthetha ukuba umthengisi unokuseta ngokwe-inventri efanelekileyo kunye ne-promotion discount ratio.
Ukuba umthengisi ufuna nje ukuyisebenzisela ukuvavanya, kuyacetyiswa ukuba usete ubuninzi bokuthenga ubuninzi kwi "1".
3) Lawula isaphulelo sexabiso lentengiso
Abathengisi kufuneka banike ingqwalasela eyodwa kubathengi abakhohlakeleyo abanokufaka iiodolo ngokungxama xa bengaphezulu kwe-80% OFF.
Zibekwe phi iikhowudi zesaphulelo sentengiso yeAmazon?
I-4) Izicwangciso zokubonisa iikhowudi zekhuphoni zokuthengisa
Seta indlela eya:
Additional Option-Customize messaging → Detail page display text
- Susa ukukhangela kuyo.
I-5) Izicwangciso zekhowudi yokukhuthaza kwimidiya yoluntu
Kwisaphulelo esikhulu esinjalo, abathengisi kufuneka baqonde umahluko phakathi kweendlela ezahlukeneyo zokunyusa, kwaye ke banokwenza ngcono kunye nezicwangciso ezingcono zokunyusela kunye nesicwangciso sokunyusa.
Ezi zingcebiso zokuseta ikhowudi yokunyusa isaphulelo somthengisi, ndiyathemba ukuba iyakunceda.
Ngethemba, inqaku elithi "Ungayiseta phi iiKhowudi zesaphulelo sentengiso zeAmazon? Kuthatha ixesha elingakanani ukusebenza?" elabelwe kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-19425.html