Isalathiso senqaku
Abathengisi base-Amazon banokukhawulezisa ukubandakanywa koluhlu ngokusebenzisa intengiso, ngoko yintoni enokugwetywa njengokufakwa ngokukhawuleza?
Indlela yokufaka amagama angundoqo kwintengiso ye-Amazon manual?
Njengoko uninzi lwabathengisi be-e-commerce lusazi, iAmazon isebenzisa ii-algorithms ezimbini:
- Inkqubo yokubeka yendaloseoinkqubo yokubeka;
- Enye yinkqubo yokuma kweentengiso.
Ezo mveliso zinenkqubo yokuhlela exhaswayo nazo zinemigangatho yazo, ebizwa ngokuba yi-ad rankings okanye irenki ehlawulwayo.
Isikhundla se-Ad kunye ne-organic position inomyalelo wayo.
Zeziphi izikhombisi ezinengqiqo zendlela ezisebenzisana ngayo?
Esona sizathu siphambili se-algorithm enempembelelo yoluhlu loluhlu kunye nomgangatho wentengiso eneneni lizinga loguqulo, kodwa eneneni i-CTR (unqakrazo lokugqitha) yinto ebaluleke kakhulu echaphazela umgangatho uwonke wendalo kunye nokubekwa kwentengiso.
I-Amazon Keyword Indexing Principle
Sonke siyazi ukuba i-algorithm ye-Amazon ye-A9 iya kuhambelana noluhlu lwemveliso olufanelekileyo kwiphepha elisekelwe kwiimpawu zamagama angundoqo okukhangela abathengi, kodwa kutheni amagama angundoqo afakwe kwi-Amazon?Oku kuthetha ukuba igama elingundoqo lihambelana nemveliso.
Ngokuphathelele ukubandakanywa, i-80% inqunywe ukususela kwixesha lokuqala i-Amazon igaqa ikhonkco lakho ukuyikhasa.
Ngoko ke, kufuneka uvavanye ukudweliswa kwekopi yakho emva kokuyipapasha , uze emva koko wenze amakhonkco e-FBA ukukopa ikopi ukuze wandise isiphumo sokudweliswa kwekopi.
Ngoko ke, oku kubandakanywa kubaluleke kakhulu.
Qinisekisa ukuba iinkqubo ze-Amazon zisebenzisa amagama angundoqo achanekileyo kunye neqoqo elikhulu lamagama ukukhasa uluhlu lwakho.
Oku kuginya kukwabizwa ngokuba kukungeniswa okumileyo.
Yintoni ukurekhoda okungashukumiyo?
Oku kuthetha ukuba emva kokuba uluhlu lukhutshwe, umboniso ongasemva uya kuboniswa kwidesksi yangaphambili ye-Amazon imizuzu ye-15.
Le mizuzu eyi-15 lixesha lokuqala iAmazon irhuqa ulwazi lwakho loluhlu.Ingasetyenziselwa ukugweba umgangatho wokulinganisa idatha yolwazi oluchanekileyo kunye nobutyebi begama elingundoqo elifakwe kwi-statically kuluhlu.
Ngokwalo mgangatho wobungakanani bedatha, ijaji lsting.Ukuba iyahambelana, yenza kwakhona ukuthunyelwa kwe-FBA enye-piece (ukuba ayihambelani, susa ikhonkco (engekathunyelwa) kwaye uyithumele kwakhona de ithotyelwe.
Ngenxa yokuba ukuba umyalelo we-FBA awuhambisani nemigangatho, umphumo kukuba ulwazi lwegama elingundoqo elibanjwe yi-Amazon aluchanekanga, kwaye luya kubiza imali eninzi yokukhangisa ukwandisa amagama abalulekileyo angenamsebenzi Abaqhubi kufuneka bachithe amandla amaninzi kunye nexesha ngalinye. Usuku lokukhanyela la magama e-traffic ayinkunkuma. , ngaloo ndlela kumoshwa iindleko ezininzi zokusebenza.
Oku kubizwa ngokuba yi-A9 kunye nengqiqo engaphantsi kwe-Amazon Search Engine Optimization (SEO).Isiseko seqoqo langaphambili le-static asibekwanga kakuhle, kwaye amagama angundoqo afakwe ngamandla kamva kunzima ukuphakama. (Ukufakwa kweDynamic kuthetha ukukhangela kunye nabathengi. Okanye olunye ucofa olukhokelela kwi-Amazon erhubuluzayo)
Ngezantsi kufuneka sixoxe nge-algorithm yoluhlu lwetrafikhi yoluhlu.
I-Amazon Advertising Keyword Inclusion Imigaqo
I-Organic traffic ibhekisa kunqakrazo lwetrafikhi olufunyanwa kuluhlu ngexesha elithile;
I-ad traffic iboniswa ngokuthe ngqo njengenani lokucofa uluhlu olufumana ngaphakathi kwexesha elithile.
- Yintoni iCTR yoluhlu?Oko kukuthi, yintoni ireyithi yokucofa esebenzayo.
- Okukhona iphezulu iCTR esebenzayo yentengiso apha, isezantsi ixabiso leCPC.
- Kwimigangatho yegama elingundoqo le-Amazon yendalo, iphantsi kweendleko zokuphucula umgangatho wakho.
Ukongeza, ubunzima bovavanyo lwe-CTR yeqela leNtengiso yeAmazon ibinkulu kune CVR.
- Ngokusekwe kwingqikelelo yokuba indlela yangoku yokuhlola i-traffic ye-Amazon igqibelele kakhulu, i-traffic brashi yomatshini jikelele kunye nokungenelela kwabantu ngokusisiseko akunakuhlangabezana neemfuno ze-CVR.
- Ngoko ke, ngeli xesha, ithambekele ngakumbi ekusebenziseni indlela yokubala ye-CPC ukukhohlisa unqakrazo, kunye nokuphucula izinga lokucofa ngokusebenzisa ukubonakaliswa kolawulo oluthile.
- Ewe kunjalo, zonke ezi ziseko zisekwe kumfanekiso ophambili/izimvo zoluhlu.
- Kwaye zinomtsalane ngakumbi, ezinye zilawulwa kuphela ziintengiso.
Ndiyathemba ukuba oku kungasentla kuluncedo kuwe.
Ngethemba, inqaku elithi "Ungawafaka njani amagama angundoqo kwi-Amazon Manual Ads? Umgaqo wokufakwa kwamagama angundoqo kwi-Ad" elabelwe kwi- blog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-24947.html