Zeziphi izakhono ezibalulekileyo ozidingayo ukuze ube sisikhululo esizimeleyo sorhwebo lwangaphandle?Ukunqumla imida kwisikhululo esizimeleyo sokusebenza kwezakhono ezingundoqo

Ngaba uyafuna ukwenza ishishini kwiimarike zamazwe ngamazwe?Kuyimfuneko ukuqonda izakhono eziyimfuneko kwisikhululo esizimeleyo sorhwebo lwangaphandle kunye nesakhono esingundoqo sokusebenza kwesikhululo esizimeleyo esinqumla umda.Funda eli nqaku ukuze ufunde ngakumbi.

Isikhululo esizimeleyo sokuthengisa iimpahla ezinqamlezileyo kukuseka iqonga elizimeleyo lempahla ethengiswayo kwiimarike zaphesheya ukuze kuphunyezwe ukuthengiswa kwemveliso ezimeleyo kunye nokukhuthaza uphawu.Lo mzekelo unethuba elihle lemarike kunye namandla ophuhliso, kodwaukwakha iwebhusayithiKukho izinto ezithile kunye nobunzima okufuneka buqwalaselwe.

Eli nqaku liza kuqala kwiintengiso zentengiso yempahla ewela umda, ubunzima kunye neemfuno zokwakha iwebhusayithi,Intengiso ye-IntanethiHlalutya isicwangciso sokusebenza kunye neminye imiba, kwaye uxoxe ngobume bophuhliso kunye neendlela ezizayo zesikhululo esizimeleyo sempahla ewela umda.

XNUMX. Amathuba eMarike eZitishi eziZimeleyo ezinqamlezileyo

Ngomkhwa wokudityaniswa kwehlabathi kunye nophuhliso lwetekhnoloji ye-Intanethi, ukuwela umdaEzorhweboImarike ikhula ngokuthe ngcembe, kwaye intengiso yempahla ewela umda iye yaba yintsimi ebalulekileyo.Isikhululo esizimeleyo sempahla enqamlezileyo sinokunceda abathengisi bangene kwiimarike ezintsha zaphesheya, baphucule uphawu lwemveliso kunye nokuthandwa, kunye nokuphucula amajelo okuthengisa kunye nemithombo yengeniso.

Ukongeza, abasebenzisi ekujoliswe kubo kwisikhululo esizimeleyo sempahla enqamlezileyo ayingobathengi ngabanye kuphela, kodwa kunye namanye amashishini kunye nabathengisi, abanokufikelela kwiintengiso ezinkulu kunye nentsebenziswano.

XNUMX. Ubunzima kunye neemfuno zokwakha isikhululo esizimeleyo sempahla yorhwebo lwangaphandle

Ubunzima kunye neemfuno zokuseka isikhululo esizimeleyo sokuthengisa iimpahla ezinqamlezileyo ikakhulu ziquka le miba ilandelayo:

1. Ulwimi kunye nenkcubeko: ukwakhiwa kwewebhusayithi kufuneka kuthathelwe ingqalelo ulwimi kunye nenkcubeko yamazwe ahlukeneyo kunye nemimandla, kubandakanywa ukuguqulela kunye nokulungelelaniswa kwenkcubeko yomxholo wewebhusayithi, ukwaziswa kwemveliso, inkonzo yabathengi, njl.
2. Umgangatho wemveliso kunye nemigangatho: Ukwakha iwebhusayithi, kufuneka uqwalasele umgangatho wemveliso kunye neemfuno ezisemgangathweni zamazwe ahlukeneyo kunye nemimandla, kwaye kufuneka uhlangabezane nemigangatho yendawo kunye nemigangatho yokhuseleko ukuqinisekisa umgangatho wemveliso kunye nokhuseleko.
3. Ukuhanjiswa kolungiselelo: Imisebenzi kufuneka ithathele ingqalelo imiba yolungiselelo kunye nokuhanjiswa, kubandakanywa amajelo olungiselelo lwamazwe ngamazwe, iinkqubo zokucocwa kwempahla, amaxabiso, njl.njl., kwaye kufuneka kukhethwe amahlakani olungiselelo athembekileyo kunye nababoneleli benkonzo yokucocwa kwempahla.
4. Ukhuphiswano lwemarike: Ukusekwa kwewebhusayithi kufuneka kuthathelwe ingqalelo ukhuphiswano lweemarike kunye nezicwangciso zokwahlulahlula, ukuhlalutya imfuno yeemarike kunye nemeko yabakhuphisana nabo, kwaye ukhethe iimveliso ezifanelekileyo kunye nezicwangciso zokuthengisa.

XNUMX. Isakhono sokusebenza kwesikhululo esizimeleyo esinqumla imida

Ukuze ube sisikhululo sokurhweba sangaphandle esizimeleyo kufuneka siqonde isicwangciso sokusebenza, ekufuneka siqulunqwe ngokwemfuno yemarike kunye nemeko yabakhuphisana nabo, kubandakanya le miba ilandelayo:

• MvelisoUkubekwa endaweniKwaye ukhetho: Ngokweemfuno zeemarike ezahlukeneyo kunye nemeko yabakhuphisana nabo, khetha iimveliso ezineempawu kunye nokwahlula, kubandakanywa iinzuzo kuyilo olulodwa, umgangatho kunye nexabiso.
• Isicwangciso sokuThengisa kunye nokuKhuthaza: Ukuba nesicwangciso esifanelekileyo sokuthengisa kunye nesicwangciso sokunyusa sisitshixo kwimpumelelo yalo naliphi na ishishini.Banokunceda amashishini ukutsala abathengi abatsha, ukugcina abathengi abakhoyo kunye nokwandisa ukuthengisa.Ukuqulunqa isicwangciso esifanelekileyo sokuthengisa kunye nesicwangciso sokunyusa kufuna ukuqwalaselwa ngokubanzi kwemarike ekujoliswe kuyo, abo bakhuphisana nabo, iimveliso / iinkonzo, uhlahlo lwabiwo-mali kunye nezinye izinto.Amashishini angasebenzisa amaqhinga ahlukeneyo kunye namajelo, afana neentengiso, ukunyusa, ubudlelwane boluntu, imidiya yoluntu, kunye nokuthengiswa komxholo, ukukhuthaza iimveliso okanye iinkonzo, kunye nokuphucula ngokuqhubekayo izicwangciso zokuthengisa ngokuhlalutya iziphumo.

XNUMX. Ukuze ube sisikhululo sokurhweba sangaphandle esizimeleyo, kuyimfuneko ukwandisa isicwangciso sokuthengisa

Ukuphucula isicwangciso sakho sokuthengisa kunokufezekiswa ngala manyathelo alandelayo:

1. Ukuhlalutya idatha: Hlalutya idatha yemisebenzi yokuthengisa ukuqonda ukuba yeyiphi imisebenzi esebenza kakhulu kubaphulaphuli abajoliswe kuyo, zeziphi izithuba zentengiso ezikhangayo kakhulu, zeziphi iziteshi ezinokubakho, njl.
2. Isicwangciso sokuphucula: Ngokweziphumo zohlalutyo lwedatha, lungisa isicwangciso sokuthengisa.Umzekelo, chitha ngaphezulu kumajelo anamandla aphezulu, okanye uyila ngokutsha uyilo lwakho lwentengiso ukufikelela ngakumbi kubaphulaphuli ojolise kubo.
3. Uvavanyo lokuvavanya: Ukuqhuba uvavanyo lweendlela ezintsha zokuthengisa, thelekisa ukungafani phakathi kwesicwangciso esitsha kunye nezicwangciso zangaphambili ngokwezinga lokuguqulwa, i-ROI kunye nezinye izibonakaliso, kwaye urekhode iziphumo zovavanyo.
4. Ukuphucula ngokuqhubekayo: lungiselela ngokweziphumo zovavanyo, fumana esona sicwangciso sisebenzayo kwaye uqhubeke nokwandisa.
5. Gcina isantya kunye neendlela zentengiso: hlala unikela ingqalelo kutshintsho lwentengiso, hlengahlengisa iindlela zokuthengisa ngalo naliphi na ixesha ukuze ulungelelanise neendlela zentengiso, kwaye ugcine inzuzo yokhuphiswano.

Ukongeza, amajelo amaninziuKhuthazo lweWebhuIzicwangciso ezinjengokuthengisa kunye nokukhuthazwa kusetyenziswa imidiya yoluntu, i-injini yokukhangela intengiso, ukuthengiswa komxholo, imikhankaso ye-PR, njl.

Kukwayenzeka ukuseka ubudlelwane bentsebenziswano kunye namaqabane kumashishini anxulumeneyo ukukhuthaza ngokudibeneyo iimveliso okanye iinkonzo kunye nokwandisa ukuvezwa kwebrendi kunye nokuthandwa.

Ngexesha elifanayo, kuyimfuneko ukuqulunqa izicwangciso zokuthengisa ezihambelanayo kunye nezicwangciso zokukhuthaza ngokweemarike ezahlukeneyo, abaphulaphuli kunye neempawu zemveliso ukwenzela ukuba kuphunyezwe umphumo ongcono wokuthengisa.

XNUMX. Sesiphi esona sixhobo sibalulekileyo sokusebenza ukuze ube sisikhululo esizimeleyo esinqumla imida?

Eyona nto ibaluleke kakhulu ingundoqo yokusebenza kwisikhululo esizimeleyo esinqumla umda kukukwazi ukumba amagama angundoqo anomsila omde!

Ungasebenzisa i-SEMRush seoIzixhobo, abathengisi bewebhusayithi abazimeleyo borhwebo lwangaphandle basenokufumana amathuba emveliso yamagama angundoqo olwandle oluluhlaza.

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