Unokukhetha njani imarike ecandelweyo ngokuchasene nemarike enkulu? Inyaniso emva kwe-10 amaxesha umehluko wenzuzo ibonakalisiwe!

Unokukhetha njani phakathi kwemarike ecandiweyo kunye nentengiso enkulu? Ziziphi iimfihlo zoshishino ezifihliweyo emva kwe-10-fold profit difference? Uhlalutyo olunzulu lweenzuzo kunye nokungonakali kweemarike ezinkulu ezimbini kuya kukunceda wenze izigqibo ezichanekileyo kwaye uqalise ngokukhawuleza kwindlela eya kwinzuzo ephezulu!

Ixabiso leMveliso kuMacandelo eMarike: Imarike encinci, uBulumko obukhulu!

1. Icandelo lemarike VS imarike enkulu: Yeyiphi onokuyikhetha?

Khawufane ucinge ukuba umi ekudibaneni kweendlela, kunye neendlela ezimxinwa zeemarike ze-niche kwelinye icala kunye neendlela ezibanzi zeemarike ezinkulu kwelinye. Iimarike ezicandiweyo zinokuseta amaxabiso aphezulu kwaye zibe nemida ephezulu yengeniso yesambuku;

Ukuqala nje, ngaba imarike enkulu ayibonakali inomtsalane ngakumbi? Inkulu ngokwesikali kwaye inamandla amakhulu Ivakala ngathi ungenza imali eninzi nje ukuba ungene.

unayoEzorhweboUmthengisi unemveliso esandleni, enokuthi ifakwe kwixabiso eliphezulu kwicandelo lemarike ephezulu kwaye iphumelele i-gross profit margin ye-50% okanye unokukhetha ukungena kwi-mass market kwaye afezekise i-gross profit margin ye-30% kwi-a Amaxabiso aphantsi.

• 他iphitheneNgokuqinisekileyo, ngenxa yokuba ubungakanani obunokwenzeka bemarike ephantsi bubukeka ngokuphindwe kalishumi ukuhenda.
• Ke umbuzo ngowokuba, ngaba kufuneka sibambelele kwindlela enexabiso eliphezulu kumacandelo emarike, okanye ngaba kufuneka siyinike ithuba kwaye sikhethe isicwangciso sexabiso eliphantsi lemarike yobuninzi?
• Emva kokuqwalaselwa ngononophelo kunye "nokucamngca ngengqondo", isiphelo sethu sokugqibela kukuba-ngokuqinisekileyo sibuyele kwindlela yamaxabiso aphezulu yecandelo lentengiso!
• Emva kwayo yonke loo nto, kwintsimi ephezulu, inzuzo iyinkosi!

Masiyihlalutye ngokweenkcukacha:

1. Uxinzelelo lokhuphiswano kumacandelo emarike luphantsi
Kule meko, imarike ye-niche inabakhuphisana abangaphantsi kwesihlanu, ngelixa i-mass market inabadlali abangaphezu kwe-100. Lo msantsa ufana nokohluko phakathi kwe "ntlango" kunye "nemarike emanzi". Nangona intlango incinci, amathuba mahle kakhulu;

2. Abasebenzisi beemarike ezininzi abanalo uvakalelo kumgangatho
Kwimarike yobuninzi, abasebenzisi badla ngokulandela ukusebenza kakuhle kweendleko. Thenga nabani na ophantsi, bambalwa abantu abazimisele ukuhlawula umgangatho. Kumacandelo emarike, abathengi bahlawula ingqalelo ngakumbi kumgangatho wemveliso kunye nomfanekiso wophawu, kwaye bazimisele ukuhlawula iiprimiyamu ezongezelelweyo kwiimveliso ezilungileyo. Oku kufana nokuvula ivenkile yekofu Ngaba kufuneka wenze ikofu eyenziwe ngesandla okanye uthengise ikofu ngoko nangoko? Ikofu ekhawulezileyo ilungile, kodwa incasa ayinamphefumlo, akunjalo?

3. Amacandelo emarike anendawo eyongezelelekileyo yokubeka amaxabiso
Imakethi yobuninzi ihlala ihleli ziimpawu ezithile ezomeleleyo, kwaye amaxabiso azo kunye nefuthe lebrendi ziphantse zivale indawo engaphezulu kwabanye abadlali. Kumacandelo emarike, kukho amathuba amaninzi, kwaye kunokwenzeka ukuba ube ngowokuqala uphawu. Ngokomzekelo, kwimarike yobuninzi, ufumana i-gap phantsi kwamagxa ama-giants, ngelixa kwimarike ye-niche, ume kwindawo evulekileyo kwaye unokusebenzisa ngokukhululekile amanqindi akho.

2. Ubungakanani bemarike abulingani nobungakanani benzuzo

Xa abantu abaninzi bekhankanya "imarike enkulu", umfanekiso "wokwenza imali eninzi" ufika engqondweni, kodwa ungakhohliswa ngamanani! Ubungakanani bemarike kunye nobungakanani benzuzo ngokusisiseko zizinto ezimbini ezahlukeneyo.

1. Iintengiso ezinkulu ≠ inzuzo ephezulu
Nangona isikali semakethi enkulu sikhulu, imida yenzuzo icinezelwa iphantsi kakhulu ngenxa yokhuphiswano oluqatha kunye neemfazwe zamaxabiso rhoqo. Inzuzo onokubelana ngayo incinci kakhulu. Kwicandelo lemarike, nangona isikali sincinci, inzuzo evela kwintengiselwano nganye inkulu.

2. Amakhulu abantu abambe ukutya VS abantu abahlanu babelana ngesuphu
Imarike yobuninzi ifana nebhodwe le-porridge Kukho abantu abaninzi, kwaye umntu ngamnye unokufumana kuphela i-spoonful encane;

3. Ukuthathela ingqalelo kunye neQhinga: Yahlukana “neshishini elikhulu elintsonkothileyo”

Amashishini amaninzi anomdla wokuba imarike enkulu lithuba lekamva, kwaye ubukhulu bezinga, liyathembisa ngakumbi.

Kodwa inyaniso kukuba:Esikhundleni sokugxila kubukhulu bekhekhe, gxininisa kwisiqwenga onokuyidla.

Cinga ukuba isikali senzuzo yemalike ye-mass i-10 yezigidigidi, kwaye kukho abakhuphisana ne-100, ngamnye wabo ufumana isabelo esiphakathi kwe-1000 yezigidi;

Umlinganiselo wenzuzo yecandelo lemarike yi-2 yezigidi, kwaye kukho abakhuphisana naba-5 kuphela, elowo unokufumana i-4000 yezigidi. Emva kokubala le ngxelo, ngaba iyavakala engqondweni yakho?

4. Izinto eziluncedo zokukhetha amacandelo emarike

Ngokusekwe kolu hlalutyo lungentla, ekugqibeleni sifikelela kwisigqibo sokuba:Ukwahlulahlula imarike yobungcali kulukhetho olulumkileyo.

1. Abakhuphisani abambalwa: Kulula ukugqama kwaye uthathe isabelo semarike.
2. Ukunyaniseka komthengi ophezulu: Ukulungele ukuhlawula iimveliso ezikumgangatho ophezulu, umda wenzuzo uya kuba mkhulu.
3. Igumbi elikhulu lokukhula kwebhrendi: Yiba nethuba lokuba ngowokuqala uphawu kwaye wenze ukhuphiswano lwexesha elide.

5. Amathemba ekamva kunye neeMbono zoBuqu

Kwimeko yemarike yanamhlanje, amacandelo emarike afumana ingqalelo ngakumbi nangakumbi. Nokuba zenza amakhaya akrelekrele akwisiphelo esiphezulu okanye ukubonelela ngeenkonzo ezilungelelanisiweyo, iinkampani kufuneka zifumane ezazo "ichibi elincinci."Iintlanzi ezinkulu akunyanzelekanga ukuba zidade elwandle, kulula ukuba ngukumkani echibini elincinci.

Buyela kule meko, ukukhetha amacandelo emarike akukona nje ukunyuswa kweenzuzo zexesha elifutshane, kodwa kunye nelitye lembombo lokwakha uphawu lwexesha elide. Kule meko, kuphela ngokuthatha amathuba kunye nokugxila kumacandelo emarike sinokufikelela kwisivuno esiphindwe kabini senzuzo kunye nexabiso.

总结: Nangona icandelo lemarike "lincinci", linokhuphiswano oluncinci kunye neenzuzo eziphezulu Ifaneleka ngakumbi kubathengisi abanezibonelelo ezilinganiselweyo abafuna ukuvela ngokukhawuleza. Ngelixa imarike yobuninzi inokubonakala "inkulu", kunzima ukufumana inzuzo ephezulu. Xa usenza ishishini, musa ukujonga nje amanani angaphezulu, yemba nzulu kwingqiqo emva kwayo kwaye ufumane amanqaku okukhula okwenyani!

Iingcebiso malunga nesenzo

• Ukuba usatsala nzima, zama ukufunda amandla ecandelo lakho lemarike kwaye ufumane abathengi ekujoliswe kubo.
• Yakha uphawu olulungileyoUkubekwa endaweni, sondela kwisiphelo esiphezulu, kwaye ungangeni kwi-quagmire yeemfazwe zexabiso.
• Eyona nto ibalulekileyo kukuba, ungoyiki iimarike ezincinci, gxila ekuhlukaniseni, kwaye unokuba "ngumnqobi omkhulu"!

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Ukhuphiswano phakathi kwabadali bomxholo kwixesha elizayo aluyi kuba malunga nobuchule, kodwa kunye nokusebenza kakuhle! 🔥 Funda ngakumbi ngoku, cofa ikhonkco elingezantsi▼