Isalathiso senqaku
Ucinga ukuba ukusebenza kwakho kubambekile ngenxa yotyalo-mali olungazinzanga, kodwa eyona nyani kukuba awunayo imodeli yenzuzo "ephindaphindwayo" kwaphela!
Umphathi wenkampani ye-e-commerce ethengisa izinto zeofisi unentengiso yezigidi ngenyanga, nto leyo ebonakala imangalisa, kodwa eneneni, ungumnikazi wenkampani odumileyo.
Phezulu, yonke into izolile, kodwa ukukhula konke kusekwe kuqikelelo olungakhethiyo. Iitshaneli ezi-4 kunye neevenkile ezi-5 zikhangeleka zidlamkile, kodwa eneneni bubugxwayiba. Akukho mveliso ibethayo, kwaye isicwangciso esilumkileyo sifana nokungakhethi kakuhle, kwaye akukho nto ihamba kakuhle.
Musa ukungxama ukugxeka izixhobo, abasebenzi, okanye iqonga. Ingxaki yokwenyani emva koku nguwe— awukayifumani “indlela yokwenza iqela lakho likwenzele imali rhoqo.”
1. Ukukhula kuxhomekeke ekuphindaphindeni, kwaye ukuphindaphinda kuxhomekeke kwiimodeli
Undoqo wawo onke amashishini “kukukopa”. Ukukhula akukho malunga nokuza neengcinga ezintsha, kodwa malunga nokuguqula iindlela zokwenza imali kwiinkqubo kwaye emva koko uzinike abanye ukuba bazenze.
Oku ngamandla eemodeli.
Ngaba ucinga ukuba iqela ngabantu abambalwa ngakumbi abakuncedayo ukufaka iiodolo kunye nokuthumela iimpahla? Akulunganga!
Iqela lokwenyani liqela apho udala khona ingqiqo yokwenza inzuzo evaliweyo, uze uphinde loo ngqiqo izihlandlo ezilishumi okanye ezilikhulu , uqinisekise ukuba wonke umntu uyakwazi ukuyisebenzisa ngokufanelekileyo. Akufuneki ukuba umphathi abe phambili yonke imihla, kodwa ukukhula okuqhubekayo kusenokwenzeka—yileyo indlela inkqubo eyiyo.
Khumbula ukuba umthengisi wempahla?
Eyona nto kufuneka ayenze ngala manyathelo:
- Qhuba isicwangciso-qhinga sendlela yodidi kuqala
- Nciphisa ezinye iingeniso ze-front-end kwaye uzenzele ngokuphinda uthenge izinto ezisetyenziswayo
- Lungiselela yonke inkqubo kwaye uyenze ibe yi-SOP
- Emva kokuba isicwangciso sizinzile, ukwandisa imigca yemveliso kunye nemijelo
Nje ukuba imodeli isebenze kakuhle, ukuphindaphinda kunokuqalisa. Nje ukuba ukuphindaphinda kuqala, umphathi unokuphuma kuyo. Kuphela emva kokuphuma kuyo anokuthi anyukele kuyilo oluphezulu lwesicwangciso sobuchule.
Kungenjalo, uza kubanjwa kumjikelo ongapheliyo wokuguquka kwabanini bamashishini ngabanye , ukusebenza kwiintengiso namhlanje, ukubhala izihloko ngomso, ukwenza inkonzo yabathengi ngosuku olulandelayo... Uyinkampani yakho, kwaye awusoze uphumelele nokuba usebenza nzima kangakanani na.
2. Undoqo wokukopa “ilula kangangokuba nesidenge singayenza”
Ivakala iphantsi, akunjalo? Kodwa ukuba ujonga emva kwinkqubo yakho, ngaba onke amanyathelo abonakala njengomlingo?
Ndiyayiqonda yonke into, kodwa abanye abaqondi nto.
Uvule iziteshi ezi-4 kunye neevenkile ezi-5, kwaye ivenkile nganye inesicwangciso esahlukileyo? Kuvakala kuchukumisa, kodwa iqela alikwazi ukuqhubeka.
Namhlanje umqeshwa A ufunda indlela yokuphila, kwaye kusasa umqeshwa u-B usebenza ekuguquleni i-domain yangasese, kodwa ekugqibeleni, abanako ukufunda nayiphi na kubo, kwaye yonke into abayenzayo ibonakala njengelingo kunye nephutha.
Yintoni omele uyenze ngeli xesha? Musa ukuqhubeka nokwandisa, kodwa susa bonke ubunzima, gxila kwingongoma efanelekileyo, uze udlule kuyo.
Umzekelo: Ukuba ufumanisa ukuba iPinduoduo ikhula ngokukhawuleza, kufuneka unamathele kwiPinduoduo.
Musa ukuba noburhalarhume, kwaye ungaphuphi "ngokuphumelela kuyo yonke into." Awungongcali kwimisebenzi yeqonga; ungumphathi. Uxanduva lomphathi kukufumana icebo eline-ROI ephezulu uze emva koko iqela liphinde likwenze oku ngokungenasiphelo.
"Ukongezwa lithuku, ukuthabatha bubuchule."
3. Musa ukuzama ukuzicingela ngokwakho. Ixabiso lexesha liphezulu kakhulu.
Ngaba usacinga, "Ndiza kubona ukuba abanye bayenza njani" okanye "Ndiza kuhamba kwaye ndithathe iiklasi ezimbalwa ukuze ndizame"?
Uxolo ukukuxelela inyani, kuya kuba yilahleko enkulu ukuba uqhubeka uzicingela ngokwakho kweli nqanaba.
Ngoba? Ngenxa yokuba awukwazi nokubala iindleko zexesha lakho!
Unokwenza i-1 ye-yuan yenzuzo ngosuku, kodwa uyichitha ufunda indlela yokuqhuba isicwangciso. Ngaba yilahleko? Ngexesha ufunda ngayo, abanye sele bebaleke imijikelo eli-10.
Ixesha lelona gunya libalaseleyo lomphathi.
Ukuba sele ubambekile kumthamo weentengiso zonyaka wesigidi esinye, kwaye uqhubeka nokuzama ukuwela umlambo ngokuziva amatye uwedwa, uya kuhlanjwa kuphela elunxwemeni ngamaza asemva kwakho.
Kufuneka wenze ntoni na:
- Fumana umntu oyiqondayo le nto
- Faka ngokukhawuleza iimodeli esele zenziwe
- Lungisa kwisitayile esihambelana nodidi lwakho
- Ngokuthe ngqo vumela iqela likhuphe kwaye liphumeze
4. Umphathi akenzi mali kuba "wenza imali engalunganga"
Ngapha koko, umphathi akayongcaphephe kwimisebenzi.
Uxanduva lomphathi lu: ukwakha imodeli, ukwandisa iinkqubo, kunye nokuphindaphinda impumelelo.
Abo baphathi basabonelela ngenkonzo yabathengi kwaye baguqule amaphepha eenkcukacha rhoqo ngenyanga abahlukanga kubantu abaziqeshileyo.
Unokufumana imali eninzi, kodwa eneneni awunayo inkululeko yexesha, inkqubo, okanye ukhetho.
Oko ukwamkelayo ngumvuzo womsebenzi ohlawula kakhulu, kungekhona inzuzo yomphathi.
Ukuba ufuna ukwaphula umqobo wokusebenza, akufuneki usebenze nzima, kodwa ube nobulumko:
Sebenzisa iimodeli ukongamela inkqubo, vumela iqela liqhube inkqubo, kwaye wenze izigqibo eziphezulu kuphela. Yile nto kufuneka yenziwe ngumphathi.
Ukukhula kusisiphumo senani elincinci labantu abaqondayo "ubulumko bokuphindaphinda"
Xa usenza i-e-commerce, uthembele kwinkuthalo yakho kwinqanaba lokuqala, ukusebenzisana kweqela kwinqanaba eliphakathi, kunye nokuphindaphinda kwenkqubo kwinqanaba elilandelayo.
Isiseko sokuphindaphinda ngumzekelo onokuthi uqhutywe "ngabantu abaqhelekileyo".
Umphathi okrelekrele akayiqhubeki ngokwakhe imisebenzi, kodwa uyaphula ingqiqo yokuqhuba imisebenzi ngokwezenzo kwaye ayinike emva kokubekwa emgangathweni.
Yeka ukwenza izinto zibe nzima ngokungaboniyo, kwaye uyeke ukugxininisa ekuzifundeleni. Kufuneka ufunde: yakha imodeli → yiphindaphinde neqela lakho → khupha umphathi → yonyusa icebo.
Xa ubona intsebenzo yabanye iphindwe kabini kwaye baqalisa iimveliso ezibethayo emva kwenye, akungenxa yokuba basebenza nzima, kodwa ngenxa yokuba basombulule ingxaki "yokukopa" kwangethuba.
Isishwankathelo sokugqibela:
- Ukukhula kuxhomekeke ekuphindaphindeni, kwaye ukuphindaphinda kuxhomekeke kwiimodeli
- Imodeli elula, ngokukhawuleza inokuphinda iphindwe
- Imodeli enokuthi iqhutywe liqela ibizwa ngokuba yimodeli yoshishino.
- Umphathi wenza izinto kuphela nge-ROI ephezulu
Ngoku, lithuba lakho lokuzibuza:
Ukukhula kwakho kwe-e-commerce kubambekile. Ngaba kungenxa yokuba iqonga alinamandla ngokwaneleyo, okanye awuzange ucinge "ngendlela yokuvumela abanye bakuncede wenze imali"? 😏
Thatha amanyathelo! Qala ukwakha eyakho "inkqubo yokwenza imali ephindaphindwayo" namhlanje!
Ngethemba, inqaku elithi "Ungawunyusa njani umsebenzi wokuthengisa kwi-e-commerce? Yiqonde le nkqubo yokukopisha kwaye iqela lakho liza kukunceda wenze imali eninzi!" elikwabelwana ngalo kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-32910.html