Isalathiso senqaku
Iinkampani zorhwebo lwe-elektroniki akufuneki zibe neentengiso: Ubulumko bolawulo bukaKazuo Inamori busetyenziswa kurhwebo lwe-elektroniki lwanamhlanje.
Ngaba unokukholelwa kuyo? Ukuphelisa iintengiso kwiinkampani ze-e-commerce ngokwenene kunokwenza ishishini liqhube ngokukhawuleza, ngokuthe ngcembe, kwaye ngokuzinzileyo.
Abantu abaninzi baqala ukusabela xa besiva le mbono: "Ayinakulunga loo nto." Kodwa ndilapha ukukuxelela ukuba le yeyona nto kanye ingundoqo yeendlela zolawulo zika-Kazuo Inamori, kwaye yeyona ndlela isebenzayo endiyifumene ngamava am.
U-Kazuo Inamori wayiphelisa ngokupheleleyo inkqubo ye-hierarchical yemveli kwinkampani yakhe.
Kukho iindidi ezimbini kuphela zabantu enkampanini: abasebenzi abaqhelekileyo kunye nabo bakwizikhundla eziphezulu.
Akukho zinkosi zamacandelo, akukho baphathi, akukho sekela-mongameli.
Ngaba ivakala njengenguquko? Kodwa le nto kanye le "de-hierarchical" ilungiselelo elenza ukuba inkampani isebenze ngokulula ngakumbi.
Ngenxa yokuba xa umntu omnye ephethe umsebenzi, abanye kufuneka kuphela basebenzisane kwaye bawenze.
Ukuba umntu ophetheyo akakwazi ngokwaneleyo, mmisele omnye umntu, kwaye izinto zisengaqhubela phambili.
Kodwa ukuba umnika isihloko somsebenzi, njengomphathi wecandelo, kuya kuba nzima ukumsusa kamva.
Balahlekelwa bubuso, baphazamiseke engqondweni, kwaye banokude barhoxe ngokuthe ngqo.
Le yeyona ntsilelo inkulu yenkqubo yokukhuthaza yemveli.
Indlela kaKazuo Inamori yayisombulula ngokupheleleyo le ngxaki.
Iimpawu ezizodwa zeenkampani ze-e-commerce: utshintsho olukhawulezayo, apho ukukhushulwa ngokwenene kuthoba isantya.
Ikhawuleza kangakanani ishishini le-e-commerce?
Singasungula imveliso entsha kule nyanga, kwaye emva koko siqhube uvavanyo lwetrafikhi kwinyanga ezayo.
Amacebo anamhlanje anokufuna ukutshitshiswa aze aqalwe kwakhona ngomso.
Kule meko, inkqubo yemveli yokukhuthaza ilula nje ngumthwalo onzima.
Ngenxa yokuba ukunyuswa kuthetha isikhundla esisisigxina kunye noxanduva olusisigxina.
I-E-commerce ifuna ukuguquguquka kunye nokuguquguquka.
Siphumeze izimvo zikaKazuo Inamori kwinkampani yethu kwaye safumanisa ukuba iziphumo ziyamangalisa.
Umzekelo, ndinokwabela umsebenzi oqhelekileyo okwethutyana ukuba alawule iprojekthi.
Emva kokuba umcimbi ugqityiwe, wabuyela kwisikhundla sakhe sokuqala waza waqhubeka ekhonza "njengejoni".
Kungenjalo, iprojekthi enye inokulawulwa ngokudibeneyo ngabantu abaninzi, ivumela ukusebenza kweqela okubhetyebhetye.
Lo matshini ufanelekile kwindalo ehlala itshintsha ye-e-commerce.
Ngaphandle kokunyuselwa, liphi igumbi lomqeshwa lokuqhubela phambili?
Abaphathi abaninzi bayabuza: Ngaphandle kokunyuselwa, abasebenzi banokubona njani ikamva?
Impendulo yam kukuba: "ayikuphezulu" kodwa "ezantsi".
Ithini intsingiselo?
Ukuba wenza umsebenzi olungileyo kumsebenzi, uphanda ngokucokisekileyo isicwangciso kwaye usiguqulele ekubeni sisebenze, inkampani iya kukunika umncedisi olawulayo.
Oku kukhulula ixesha lakho, kukuvumela ukuba ulawule umsebenzi wesibini.
Njengoko uxanduva lwakho lusanda, iqela lakho liya kukhula ngokwendalo ngokunjalo.
Kwinkampani yethu, ukuba ngumphathi akukho malunga nokunyuselwa, kodwa malunga nokuthatha uxanduva lwezinto, ukuzinikezela, kunye nokuthatha uxanduva olutsha.
Njengoko uthatha uxanduva ngakumbi nangakumbi, iqela lakho linokwanda ukusuka kubantu abathathu ukuya kwabahlanu ukuya kubantu abasixhenxe okanye abasibhozo.
Le yingqiqo "yokukhula phantsi".
Ukukhula okubonakalayo: Abaphathi abanyuswanga, kodwa bakhule ngokwasemzimbeni.
Abanye abantu basenokubuza: Kuthekani ukuba ubani uneembopheleleko ezininzi yaye akakwazi ukuzisingatha zonke?
Impendulo ilula: i-fission.
Nikela imisebenzi kwabo bangaphantsi abakwaziyo ukuyiphatha ngokuzimeleyo, ubavumele ukuba bathathe uxanduva olungakumbi.
Kwangaxeshanye, wabelwa umncedisi wokuseka iqela elitsha elincinane.
Ngale ndlela, abaphathi abanyuswa, kodwa ngokwemvelo baqulunqwe ngokuthatha uxanduva olungaphezulu kunye "nokukhula phantsi".
Inkampani yakhula kwaye izinzile.
Ukuthabatha inyathelo lokuqala noxanduva: Abasebenzi abasalindanga kunyuselwa, kodwa bafuna umsebenzi abaza kuwenza.
Olona ncedo lukhulu lwale nkqubo kukuba abasebenzi abazukuhlala besonge izandla balindele umphathi wabo ukuba abanyuse.
Endaweni yoko, baya kucinga ngokuqhubekayo malunga nendlela "yokukhula ezantsi".
Thatha inyathelo lokuqala lokufumana umsebenzi kwaye uzisombulule ngokukhawuleza iingxaki.
Kungale ndlela kuphela anokuthi afumane izixhobo ezingaphezulu kunye nabancedisi, kwaye andise impembelelo yakhe.
Lo matshini wenza ukuba wonke umntu kwinkampani asebenze ngakumbi.
Apho kukho iintsilelo, wonk’ ubani uya kuthabatha inyathelo lokuqala lokuzalisa.
Umphathi, ngokuchaseneyo, waba ngakumbi kwaye ekhululekile.
Kutheni le nto le ndlela ifaneleka ngakumbi kwiinkampani ze-e-commerce?
Umahluko omkhulu phakathi kweenkampani ze-e-commerce kunye neenkampani zemveli zokuvelisa isantya sotshintsho.
Amashishini emveli anokuthi enze uhlengahlengiso olukhulu kanye ngonyaka.
Kodwa iinkampani ze-e-commerce zinokuba neemveliso ezintsha, amajelo amatsha, kunye neendlela ezintsha zokwenza izinto nyanga nganye.
Ukuba siyaqhubeka sisebenzisa inkqubo yemveli yokukhuthaza, enolawulo oluqinileyo, ukusebenza kakuhle kuya kuba phantsi.
Ngokususa ukukhushulwa kunye nokubeka endaweni yazo "ngokukhula okuhlayo," iinkampani zinokugcina inqanaba eliphezulu lokuguquguquka.
Wonke umntu unokuphendula ngokukhawuleza kutshintsho kwaye athathe uxanduva ngokuqhubekayo.
Le yimodeli yolawulo edingwa ziinkampani zorhwebo nge-imeyile.
Ukuqukumbela: Iimbono zam kunye neeNkalo zam
Ngokombono wam, ubulumko bolawulo buka-Kazuo Inamori buyindlela yokucinga eyabelwe amagunya.
Ichitha ubume bamandla emveli, yenza uxanduva kunye nokusetyenziswa komlinganiselo owodwa wempumelelo.
Lo matshini awugcini nje ngokwenza ukuba inkampani ibe bhetyebhetye ngakumbi, kodwa ikwakhuthaza abasebenzi.
Ngenxa yokuba abasathembeli ekunyusweni komphathi wabo, kodwa endaweni yoko ngokuqhubekayo "bahlukana" kwaye "bakhule" ngemizamo yabo.
Le yindlela yokuphatha enefuthe elikhulu kwifilosofi .
Ivumela amashishini ukuba akhule njengomthi, ehlala ethatha iingcambu ezantsi kwaye enwebeka ngaphandle, ekugqibeleni enze i-ecosystem enkulu.
Kwishishini le-e-commerce elihlala litshintsha, le ndlela ibaluleke kakhulu.
Igcina inkampani inamandla kwaye ihlala ivumela ukuba iphendule ngokukhawuleza.
总结
Iinkampani ze-e-commerce akufuneki zibe nentengiso.
Iinkqubo zokukhuthaza zicothisa kuphela isantya, zidale impixano, kwaye zithintele ukuguquguquka.
Eyona ndlela isebenzayo yiKazuo Inamori's "de-hierarchical" approach, evumela abasebenzi ukuba baqhubeke nokwandisa uxanduva lwabo "ngokukhula behla".
Le ndlela yenza iinkampani zikhawuleze, zizinze, kwaye zomelele, yenza abaphathi bakhululeke ngakumbi, kwaye yenza abasebenzi basebenze ngakumbi.
Ukuba uqhuba inkampani ye-e-commerce, unokufuna ukuzama le ndlela.
Uya kufumanisa ukuba ukusebenza kakuhle kunye namandla enkampani kuya kuba notshintsho olukhulu.
Ukhuphiswano lwexesha elizayo kwi-e-commerce aluyi kuba malunga nokuba ngubani onomgangatho ophezulu, kodwa malunga nokuba ngubani onomatshini oguquguqukayo.
Thatha inyathelo kwaye wenze inkampani yakho ibe ngumthi okhula ngokuqhubekayo.
Ndiyathemba ukuba inqaku elithi "Ingaba Kulungile Ukuba Iinkampani Ze-E-commerce Zingabi NeePromoshini Zangaphakathi? Indlela Yokuphatha Kazuo Inamori: Vumela Iqela Lakho 'Likhule'!" elabelwe kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liza kukunceda.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-33470.html