Isalathiso senqaku
Ngaba ufumene inyaniso ebuhlungu kakhulu?
Bobabini bavule iivenkile ezikwi-intanethi.
Abanye abantu bangazithengisa lula ngamaxabiso aphezulu, kwaye abathengi bazama ngamandla ukuzithenga.
Abanye abantu basebenza nzima ukuze banciphise inzuzo, kodwa abathengi basakhalaza ngamaxabiso aphezulu baze bahambe.
Abanini bamashishini e-e-commerce abaninzi , nokuba sele beneminyaka emingaphi beseshishini.
Abanakukwazi ukuphuncula kule meko imbi kangaka.
Sisebenza nzima ukuphucula iimveliso zethu.
Nciphisa iindleko ngokungxama.
Basebenze nzima ukufunda iindlela zokusebenza.
Ekugqibeleni, babenokuwela nje kwingxaki yemfazwe yamaxabiso kwaye babengenakukwazi ukuphuma.
Babesoloko bendibuza ubuso babo budidekile.
Umgangatho wemveliso yam ngokucacileyo ungcono kakhulu kunowokhuphiswano lwam.
Yayibiza kakhulu nge-5 yuan kuphela.
Kutheni abathengi bejika ngoko nangoko baze bathenge engabizi kakhulu?
Ndibeka amazwi am apha namhlanje.
Oku akubangelwa kukuba awuzange uzame ngokwaneleyo.
Asikuko ukuba imveliso yakho ayanelanga.
Asikuko ukuba awunazo izakhono zokusebenza.
Wenze impazamo enobuchule enokonakalisa lonke ishishini lakho.
Uzama ukuba kudidi "oluhlwempuzekileyo" ngokwemvelo.
Hamba uye kufumana imali enokuzuzwa "ziindwalutho" kuphela.
Le mpazamo ayinanto yakwenza nomzamo.
Akunanto yakwenza nokukhuthala.
Inxulumene kuphela nokuqonda.
Ihlabathi lezoshishino lifana nehlabathi lokwenyani.
Kukho ulawulo olungqongqo.
Le patheni ndiyibiza ngokuba yithiyori yodidi lwe-hierarchy.
Zonke iindidi zemveliso, ukususela ngomhla ezazalwa ngawo.
Ziza ne-genes ezingenakutshintshwa lula.
Ezinye iindidi zeemveliso zichazwa ngokwemvelo yimfuno yokuba "kufuneka zibe nexabiso eliphantsi".
Ezinye iindidi zemveliso ngokwemvelo "kufuneka zibize kakhulu".
Le gene igxile kakhulu kwingqondo engaphantsi kwengqondo yabathengi.
Asinto onokuyijika ngamazwi ambalwa entengiso okanye amaphepha ambalwa eenkcukacha zemveliso.
Xa ulwa nayo, ulwa noluntu.
I. Yintoni "udidi lwemveliso enexabiso eliphantsi"? Abathengi sele belumisele kwangaphambili ixabiso layo eliphantsi ezingqondweni zabo.
Okokuqala, qonda eyona ngcamango iphambili.
Okwabizwa ngokuba "ludidi lwabantu abahlwempuzekileyo".
Yinto abasebenzisi abayamkelayo bengaqondanga.
Le nto "ifanelwe leli xabiso kuphela".
Nokuba ugqibelele kangakanani na.
Ixabiso layo eliphantsi kudala livaliwe.
Makhe ndikunike imizekelo embalwa odibana nayo yonke imihla.
Umzekelo, iikawusi.
Usebenzisa ikotoni yaseYiputa ende.
Uqesha umyili odumileyo.
Wenze umsebenzi ogqibeleleyo.
Kuseyisokisi nje.
Kwiingqondo zabantu abaninzi.
Ixabiso layo eliqikelelweyo limalunga neeyuan ezilishumi.
Ufuna ukuzithengisa ngeeyuan ezingama-99 ipere nganye.
Impendulo yokuqala yabathengi ayithethi kuthi "Hayi indlela egqwesileyo ngayo!"
Kunoko, kuthetha ukuthi "Udlala ngam."
Umzekelo, iingxowa zenkunkuma, iiT-shirts ezimhlophe eziqhelekileyo, kunye neenoodles eziqhelekileyo.
Ngokwembono yomsebenzisi.
Ezi zizinto ezisetyenziswa kuphela.
Yinto ebalulekileyo ebomini .
Yinto engenaxabiso lingako.
Ugxininisa kwizinga eliphezulu, umgangatho, kunye nokunqongophala kolu hlobo lwemveliso.
Abasebenzisi abayithengi nje.
Bathelekisa kuphela ukuba yeyiphi engabizi kakhulu.
Yeyiphi eyona ingabizi kakhulu?
Ngowuphi umthengisi onikezela ngokuthunyelwa simahla kunye nezipho zasimahla?
Balwa ngokulwa kudidi lwabantu abahlwempuzekileyo.
Unesiphelo esinye kuphela.
Nciphisa iindleko ngendlela engenalusini kunezinye.
Phinda-phinda ngokukhawuleza kunabanye ukuphucula ukusebenza kakuhle.
Bazimisele ngakumbi ukubandakanyeka kwiimfazwe zamaxabiso kunabanye.
Ngaba ufuna ukubaleka imfazwe yamaxabiso?
Phantse akunakwenzeka.
Kuba yiloo nto kuphela ebangela ukuba abasebenzisi bayithenge.
Kumalunga nokonga imali.
II. Yintoni "udidi lweemveliso zobunewunewu"? Okukhona ibiza kancinci, kokukhona abathengi bengayithengi.
Oku kuchasene ngokupheleleyo neendidi zabantu abahlwempuzekileyo.
Ingqiqo esisiseko yeendidi zabantu abadumileyo yile...
Ixabiso eliphantsi = ayikhuselekanga.
Ixabiso eliphantsi = elingathembekanga.
Ixabiso eliphantsi = ayisebenzi.
Kule ndlela.
Ixabiso ngokwalo liyinxalenye yokukhuphisana kwemveliso.
Ikwaligama elifanayo nelithi ukuthembana.
Ndiza kuchaza ingqiqo esekwe kumaxabiso aphezulu eempahla zodidi.
Zahlulwe zibe ziintlobo ezintathu ezixhaphakileyo.
1. Ishishini Elibonakalayo: I-Fear Premium
Masiqale ngezimonyo kunye nokhathalelo lolusu, zezona zihloko ziqhelekileyo kumantombazana.
Ibhotile yekrimu yamehlo nge-9.9 yuan kunye nokuthunyelwa simahla.
Kwaye ibhotile yekrimu yamehlo ebiza i-399.
Umahluko kwiindleko zezinto eziluhlaza usenokungabi lishumi ngokwenene.
Kodwa ungade uqamele ukugcoba ikhrimu yamehlo eyi-9.9 yuan emehlweni akho?
Phantse akukho mntu wayenesibindi sokwenza njalo.
Kuba ubuso buxabiseke kakhulu.
Ingqondo yabasebenzisi icacile kakhulu.
Imveliso engabizi kakhulu esetyenziswa ebusweni.
Kwimeko yokonakala kwesikhumba, i-allergies, okanye ukonakala kwesikhumba.
Ngubani oza kuthwala imiphumo?
Ngenxa yoko, bakhetha ukuchitha imali engakumbi.
Thenga uxolo lwengqondo, thenga ukhuseleko, thenga ukuqinisekiswa kophawu.
Apha, ixabiso eliphezulu lilingana nokhuseleko.
Ixabiso eliphantsi = umngcipheko.
Okukhona uthoba ixabiso, kokukhona libonakala lirhanela ngakumbi.
2. Ishishini Labantwana: I-Premium Yokukhathazeka
Okulandelayo, makhe sijonge amashishini anxulumene nabantwana.
Imfundo, umgubo wobisi, impahla yabantwana, izinto zokudlala.
Imfuno ephambili yabazali ayisosikhetho esingabizi kakhulu.
Endaweni yoko, kufuneka "ibe ngcono, ikhuseleke, kwaye ithembeke ngakumbi".
Ikhosi iphantsi kakhulu ngendlela engaqhelekanga.
Impendulo yokuqala yabazali yayingekuko ukuba bafumene isivumelwano esincinci.
Kunoko, babethandabuza ukuba utitshala wayenobuchule na.
Ngaba iincwadi zesikolo ziyavumelana nemithetho?
Ngaba iza kumlimaza umntwana?
Ukunciphisa eli xhala.
Bazimisele ukuhlawula iprimiyamu ephezulu.
Kolu didi.
Ixabiso liyikhrayitheriya yokujonga.
Ikwangumthombo wokhuseleko.
3. Ishishini elikhuselekileyo: Iprimiyamu engenaxhala
Abantu abaninzi ababandakanyeka kurhwebo lwe-e-commerce oluwela imida baye bahlangabezana nale meko.
Iimveliso zombane, iinxalenye zeemoto, izixhobo zasekhaya ezikrelekrele.
Abantu bamanye amazwe bazimisele ngokukodwa ukuhlawula amaxabiso aphezulu.
Asikuko ukuba bazizidenge okanye banemali eninzi kakhulu.
Kunoko, bayoyika kakhulu ingxaki.
Iindleko zabasebenzi ziphezulu kakhulu kwamanye amazwe.
Into endiyithengileyo yaphuka emva kweentsuku ezimbini ndiyisebenzisa.
Iindleko zokulungisa zinokuba phezulu kunemveliso ngokwayo.
Ukuze siphephe iingxaki neengozi ezizayo.
Bangathanda ukuchitha iidola ezilishumi elinesibini ngaphezulu ngoku.
Thenga imveliso ezinzileyo, eqinileyo, nethembekileyo.
Lo ngumzekelo oqhelekileyo weprimiyamu engenangxaki.
Ngubani onokubonelela ngomgangatho ozinzileyo nothembekileyo?
Nabani na ofumana inzuzo ephezulu.
Endaweni yokuthembela kumaxabiso aphantsi.
III. I-Achilles 'isithende se-90% yabathengisi be-e-commerce: Ukuthatha umngcipheko weendidi zeemveliso ezikumgangatho ophantsi ngelixa uzama ukwenza imali kwiindidi zeemveliso ezikumgangatho ophezulu.
Ndibone iintlekele ezininzi kakhulu kubanini bamashishini e-commerce.
Ngokucacileyo wayephethe isandla sakhe "somgubo".
Kodwa uchitha lonke ixesha lakhe ecinga indlela yokuthengisa "igolide" ngexabiso.
Oku akuyonto yomzamo.
Le yindlela engalunganga.
Ukwimarike apho abasebenzisi bazimisele ukuthelekisa amaxabiso kuphela.
Bagxininisa ekuthetheni ngomgangatho, iimvakalelo, kunye neemveliso ezikumgangatho ophezulu.
Isiphumo kukuba...
Uzithuthile.
Ayikwazi ukukholisa umthengi.
Ekugqibeleni, baphoqeleka ukuba banciphise ixabiso.
Ukunciphisa ixabiso ngakunye kunciphisa inzuzo.
Ukwehlisa ixabiso liye ezantsi kuthetha ukuphuma kwimarike ngelahleko.
Asikuko ukuba awulunganga ngokwaneleyo.
Ukhethe indawo yemfazwe engafanelekanga.
Okwesine, ukuba ufuna ukubaleka imfazwe yamaxabiso, uneendlela ezimbini kuphela zokwenyani.
Ukuba usathembele kwixabiso ukuze uhlale uphila.
Kufuneka ume uze uhlolisise umkhondo wakho ngononophelo.
Imveliso yakho iphantsi koluphi udidi?
Ukuba imveliso yakho yeya...
Uhlobo oluziva ngathi luyaphoswa xa lungathengi into engabizi kakhulu.
Umzekelo, iithishu, iingxowa zenkunkuma, kunye nezinto ezisisiseko zemihla ngemihla.
Uneendlela ezimbini kuphela ekufuneka uzithathe.
Umthetho wokuqala kukwamkela inyani.
Sifanele sigxile ngokunyaniseka ekufumaneni ixabiso elifanelekileyo lemali.
Olu khuphiswano lumalunga nokusebenza kakuhle kwekhonkco lokubonelela ngeenkonzo, ubungakanani, kunye nolawulo lweendleko.
Musa ukucinga ngenzuzo ephezulu.
Okwesibini, tshintsha imizila ngoko nangoko.
Tshintshela kwiimveliso ezenzelwe wena ezinomtsalane onomtsalane owenziwe ngesandla.
Okanye iimveliso ezisebenzayo ezinemiqobo yetekhnoloji.
Phucula iimveliso ukusuka kumahlwempu ukuya kwizikhulu.
Kodwa ukuba udidi lwemveliso yakho lolunye lwazo.
Uhlobo olungazukukhululeka ngaphandle kokuba bathenge into ebiza kakhulu.
Umzekelo, ukhathalelo lolusu, imfundo, impilo, kunye nezixhobo ezichanekileyo.
Ngoko ke akufuneki uhlise ixabiso ngokungakhathali.
Ukwehlisa amaxabiso kunciphisa imeko yomntu.
Ukuncitshiswa kwamaxabiso kuyayitshabalalisa intembeko.
Okufuneka ukwenze kukuphucula ixabiso rhoqo.
Sebenzisa uphawu, inkonzo, iziphumo, kunye nokuqinisekiswa.
Xelela abasebenzisi: Ufanele ixabiso.
Isiphelo: Imbono imisela ikamva
Inyani ebuhlungu yehlabathi lezoshishino kukuba ukusebenza nzima akusoloko kuqinisekisa umvuzo; ukhetho lolona phawu lubalulekileyo.
Kufuneka uqonde ukuba iindidi zeemveliso zinezakhi zazo zofuzo.
Iimveliso zabantu abahlwempuzekileyo zimiselwe ukuphumelela ngexabiso kuphela, ngelixa iimveliso zabantu abakumgangatho ophezulu ngokwendalo zinendawo yokubeka amaxabiso aphezulu.
Njengoko iHarvard Business Review yatshoyo, "Ulindelo lwengqondo lwabathengi ludla ngokugqiba umda ophezulu wexabiso ngaphezu kwemveliso ngokwayo."
Ngoko ke, ubulumko bokwenene abuxhomekekanga ekukhuphisana ngenkani kwiindidi zeemveliso ezikumgangatho ophantsi, kodwa kukubaleka umgibe weemfazwe zamaxabiso nokufumana amacandelo apho unokuthethelela khona amaxabiso akho aphezulu.
Imbono yam ilula: kwishishini, ukwenza izigqibo ezifanelekileyo kubaluleke ngaphezu kokusebenza nzima.
Umgudu ngamaqhinga; ukukhetha licebo.
Ukuba icebo alilunganga, akukho mzamo wobuchule oza kunceda.
Khumbula oku: ubunzulu bokuqonda kwakho bumisela ubungakanani benzuzo yakho.
Ngoku, jonga udidi lwemveliso yakho, cinga ngeshishini lakho, kwaye wenze amashishini akuvumela ukuba "uqiniseke ngamandla akho okuxabisa."
Ngethemba, inqaku elithi "Emva kweMfazwe yamaxabiso e-e-commerce: Ama-90% abathengisi abanciphisa amaxabiso ngumgibe, iingcali zenza imali ngokunyusa amaxabiso nokuthengisa ngamaxabiso aphezulu" elikwabelwana ngalo kwibhlog kaChen Weiliang ( https://www.chenweiliang.com/ ) liya kuba luncedo kuwe.
Zive ukhululekile ukwabelana ngekhonkco leli nqaku: https://www.chenweiliang.com/cwl-33778.html