Kungani amaqembu e-e-commerce ekopisha izinkampani evame ukuhluleka? Imfihlo yempumelelo ilula!

Okuningi kweEzentengiselwanoUmphathi unephuzu elibuhlungu: ekuqaleni iqembu belingenza imali eningi, kodwa uma selizama ukuphindaphinda imisebenzi emikhulu yeqembu, lizowa.

Kungani lokhu kwenzeka? Izizathu nezisombululo ngemuva kwalokhu zikufanele ngempela ukuthokozelwa yiwo wonke abanikazi be-e-commerce.

1. Ukuqaqa amandla: ukwenza kube lula ukuthi amaqembu aziphindaphinde

Lapho umphathi ezama ukukopisha iqembu, inkinga enkulu imvamisa ukuthi amakhono eqembu “anzima” kakhulu.

Lisho ukuthini ikhono “elisindayo”? Okusho ukuthi, udinga "i-superman eyindilinga" eqonda yomibili imikhiqizo kanyeamanziUkuze ukhuphule ivolumu yokuthengisa, udinga futhi ukuqonda ukusebenza kwe-e-commerce, ukuguqulwa, ukuthengisa nokuphatha. Kunzima kangakanani ukuthola umuntu onjalo? Uma kuqhathaniswa nokuwina ilotho!

Ngakho isixazululo sithi:Umthamo we-disassembly, ukunciphisa isisindo,

Isibonelo, uma uhlukanisa indima ezungeza yonke indima ibe yizindima ezimbili ezizodwa, njengeyodwa esebenza ngokukhethekile ekukhiqizeni futhi enye egxile kwezokuthutha, izindleko zokuqasha kanye nobunzima bokuqeqeshwa kuzoncipha kakhulu. Ngale ndlela, isisebenzi esidinga kuphela iholo elisukela ku-1 kuya ku-2 yuan singathwala eminye yemithwalo yemfanelo ekuqaleni eyayidingwa “umuntu ophethe”.

Inzuzo yokuhlakaza amakhono akukhona nje ukwenza lula ukuphindaphinda, kodwa futhi nokwenza iqembu lakho ligxile futhi lisebenze kahle. Phela noma ngabe kungakanani umuntu angakwenza, kunzima ukuzuza ekugcineni.

2. I-SOP: Sungula "ipayipi lokukhiqiza" lokuphindaphinda kweqembu

Zicabange ungumnikazi wendawo yokudlela yamadombolo Kuvele ukuthi ungenza amadombolo angama-20 ngehora ngesandla. Ukuze wandise ibhizinisi lakho, unquma ukuthenga umshini wokwenza amadombolo. Lo mshini uwuphawu lwe-SOP!

I-SOP (Inqubo Yokusebenza Ejwayelekile) iwukucacisa nokwenza lula izibopho zesikhundla ngasinye.

• Okuqukethwe komsebenzi wansuku zonke kuchazwe ngokucacile ngohlu.
• Izinkomba zobuningi benqubo ngayinye zibonakala ngokucacile.
• Umholi weqembu ngamunye nelungu leqembu bangalandela izinyathelo ngaphandle kokuthi benze izinqumo “ekhanda.”

Uma imodeli yokusebenza yeqembu langempela inesiphithiphithi, ithimba elikopishiwe nakanjani lizoba nesiyaluyalu nakakhulu. Ngakho-ke, kusukela ekuqaleni, udinga ukwakha ithimba le-prototype "elicacile nelilinganisekayo".

Inzuzo ye-SOP ukuthi ingasiza amaqembu amasha aqalise ngokushesha, inciphise isikhathi sokuzama nezamaphutha, futhi yenze imiphumela yeqembu ibikezelwe.

3. Idizayini yomholo: sebenzisa imali ukuze wenze kusebenze ukusebenza kahle kokulwa kweqembu

Elinye iphuzu elibalulekile lokuphindaphinda kweqembu ukwakheka kwesakhiwo sesinxephezelo.

Uma iholo leqembu lincishiswa emthwalweni wokusebenza kanye nokuphumayo, abasebenzi bazozwa ukuthi "ukwenza okuningi noma okuncane kuyefana" futhi ngokwemvelo abanalo ugqozi.

Ngakho-ke, udinga ukuklama imodeli yesinxephezelo esihlobene nokusebenza:

• Khokha ngokomsebenzi omningi.
• Vuza ngokuya ngokuphumayo.
• Imizamo yawo wonke umuntu mayibonakale ngokucacile emalini engenayo.

Le modeli ayigcini nje ngokwenza iqembu lakho likhuthazeke kakhulu, futhi ikusiza ukuthi ubone abasebenzi bakho abakhulu ngempela.

Ukuhlakulela abasebenzi: Ikhono elilodwa liyinkosi

Abaphathi abaningi banokungaqondi ukuthi izisebenzi kumele zibe neziguquguqukayo ukuze zidlale izindima eziholayo. Nokho, akunjalo.

U-Kazuo Inamori unesisho sakudala esithi: "Uma ufuna ukuqeqesha abasebenzi ukuthi babe ngabantu abajikelezayo, ngeke babe senkampanini yakho."

Akubizi nje kuphela ukuqeqesha abasebenzi ukuthi basebenzise izinto ezihlukahlukene, kodwa futhi kungaholela kalula ebungozini obukhulayo bomsebenzi. Kunokuba uphishekele ukuba namandla onke, kungcono ukugxila kukhoikhono elilodwa,

Izinzuzo zekhono elilodwa

1. Kulula ukuhlakulela
   Kungase kuthathe iminyaka engu-3-5 ukuqeqesha isisebenzi esiyindilinga, kodwa kungase kuthathe izinyanga ezingu-3-6 kuphela ukuqeqesha isisebenzi esinekhono elilodwa.

2. Ukuhlukaniswa okulula komsebenzi
   Ngemuva kokuthi amakhono esehlanganisiwe, umthwalo womsebenzi uzoba lula ukuwuhlela futhi ukusebenza kahle kuzoba phezulu.

3. Ukuzinza okuqinile
   Ngemuva kwekhefu lekhono elilodwa labasebenzi, kungenzeka ukuthi isikhundla sigcwaliswe ngokushesha ngoba kulula ukuthuthuka leli khono.

Ngokuqeqeshwa kwekhono okuhlangene nokuvumela abasebenzi abanamakhono ahlukene ukuthi basebenzisane, umphathi ulingana nokudala "uhlelo lozakwethu" ngaphakathi kwenkampani. Isisebenzi ngasinye sinesibopho sezindawo zaso zobuchwepheshe, sakha ithimba elizinzile nelisebenza kahle le-closed loop.

Kungani amaqembu okuphindaphinda ehluleka? Ingqondo yomphathi iyisisekelo

Isizathu esenza abaphathi abaningi behluleke wukuzama ukukopisha “isithunzi” sabo.

Bafuna wonke amaqembu afane neqembu lokuqala, kodwa abayinaki inkinga ewumnyombo:I-DNA yawo wonke amaqembu ihlukile!

Ukukopisha kweqembu okuphumelelayo akukhona ukukopisha, kodwa ukulungisa okuvumelana nezimo - ukudala imodeli yeqembu efanelekile ukuthuthukiswa kwezinga elikhulu ngokusebenzisa ukuhlakazwa kwamandla, ukuphathwa kwenqubo kanye nezinxephezelo zamaholo.

Iphuzu lami: Siyini isihluthulelo seqembu eliphumelelayo lokuphindaphinda?

Ekugcineni, umnyombo wokuphindaphinda kweqembu uwukuthiUkumodela nokumisa,

Uma ukuphindaphinda kweqembu kufana nokwakha imoto, kuzomele:

• Dala "umugqa wokukhiqiza" ocacile (SOP).
• Hlukanisa izingxenye eziyinkimbinkimbi zibe izingxenye ezincane, ezishintshwayo (ikhono elilodwa).
• Sebenzisa ukuhlolwa kokusebenza ukuze uqinisekise ukuthi izimoto ezisanda kukhiqizwa zingagijima futhi zihambe ibanga elide (ukukhokha izinxephezelo).

Kuwo wonke umphathi we-e-commerce, ukwazi ikhono lokuphindaphinda kweqembu kusho ukuthi inkampani ingathuthukiswa isuka "emshinini owodwa wokwenza imali" iye embonini "enemishini yokwenza imali engenakubalwa". Lena imfihlo yokukhulisa ibhizinisi ngempela!

Khumbula umusho owodwa: Ukuvumela iqembu lakho liphindaphinde akusho nje ukukhuphula izinga, kumayelana nokwenza imodeli yakho yebhizinisi ingabhubhi!

Sikukhuthaza ukuthi uqale manje ukuhlakaza amakhono eqembu, uthuthukise izinqubo futhi uklame kabusha amaholo, futhi uphokophele endleleni yebhizinisi esimeme!