Kusho ukuthini ukuhlukana kwabasebenzisi bebhizinisi elincane?Indaba yempumelelo yokuthengisa ye-WeChat viral fission

Lo mbhalo uthi "Ukumaketha ngegciwane"Ingxenye 5 yochungechunge lwezindatshana eziyisi-11:

Kusho ukuthini ukuhlukana kwabasebenzisi bebhizinisi elincane?

Izigameko eziyi-10 eziyimpumelelo zokumaketha kwe-viral fission

Okokuqala, kufanele uqonde ukuthi yisiphi isimiso esiyisisekelo se-fission?

Kusho ukuthini ukuhlukana kwabasebenzisi bebhizinisi elincane?Indaba yempumelelo yokuthengisa ye-WeChat viral fission

  • I-fission emvelweni i-fission yeseli, ukuhlukana kwe-nucleus, ukuhlukana oku-1 ku-2, 2 ukuhlukana ku-4.

Uyini umgwaqo kanye nomgomo wokumaketha kwe-WeChat fission?

  • Mayelana nebhizinisi, ukuhlukaniswa komsebenzisi we-WeChat kuyisingathekiso.Ikhasimende elilodwa liba amakhasimende amabili, futhi amakhasimende amabili abe amakhasimende amane.
  • KWWechat marketing, okuyilokho okubizwa ngokuthi "i-viral fission marketing".

Ubathola kanjani abasebenzisi ukuthi baphromothe, okuholela ku-"Ukumaketha ngegciwane"Ukuhlukana?

Eqinisweni, ukusebenza okuqondile kokumaketha kwe-viral fission kulula kakhulu ^_^

Ikesi 1 le-Fission yomsebenzisi: I-catering User Fission

Abasebenzisi aba-oda kusengaphambili ukudla bangajabulela ukudla okusheshayo oku-2 ngokushesha ngemva kokuphromotha abasebenzisi abasha abangu-1.

  • Kuyayenga kunoma yimuphi umsebenzi wasehhovisi ngoba wonke umuntu unozakwabo abaningi.
  • Uma unenqwaba yozakwenu futhi ubancoma, ungazigcinela imali yenyanga yesidlo sasemini.
  • Kuyabiza ukuthi izinkampani zokudla zithole abasebenzisi abasha ngamarandi angaphansi kwe-10.
  • Ngaphezu kwalokho, le ndlela izokunikeza idumela elihle.

Lokhu kulula kakhulu ukumaketha kwe-fission yomsebenzisi!

Eqinisweni, inqobo nje uma kukhona abasebenzisi abanele njengesisekelo, i-fission ilula kakhulu.

I-fission core inegama elilodwa kuphela - amaphuzu:

  • (1) Ukuhlelwa
  • (2) Ukusabalalisa

Ikesi 2 le-Fission yomsebenzisi wamabhizinisi amancane: Imikhiqizo yokunakekelwa kwezempilo iqhumise ukuthengiswa ezinyangeni ezi-5

Nali icala langempela:

ezithileimidiya entshaI-Operation boss isetshenziswe ngoDisemba 2016Ukukhangisa Komphakathiwenza aI-Internet MarketingUma kwenzeka, kukhona abasebenzisi abadala emphakathini.Ngomkhiqizo we-unsaturated fatty acid, isikhumba sithuthuke kakhulu, futhi sesivuthwe cishe isigamu sonyaka.

Okokuvumela abasebenzisi ukuthi babelane ngamaphosta esiwenzile:

  1. Kuphosta kukhona okwangempela ngaphambi nangemva kokuqhathanisa komsebenzisi
  2. Hlala ikhodi ye-QR yesazi sokudla
  3. Yabelana embuthanweni wabangani bakho, thatha isithombe-skrini kuchwepheshe wezokudla, futhi ungabamba iqhaza ekuthengeni okungu-2 uthole umcimbi ongu-1 wamahhala.

Ngenxa yalokho, lokhuEzentengiselwanoUmcimbi waqhuma, kwaqhuma ukuthengiswa ngosuku olulodwa kwaqhuma izinyanga ezi-5, futhi isitoko saphela ngokushesha, ngenhlanhla umkhumbi wawusendleleni futhi wawuzofika ngokushesha, kungenjalo ngangizothethiswa ngife.

Ikesi le-3 le-fission yomsebenzisi: I-China Mobile user fission

China UcingoUngathola kanjani amakhasimende ukuthi abhekisele ngokuzenzakalelayo?

Umabhalane wedeski elingaphambili le-China Mobile kufanele asho omunye umusho owodwa: "Ungangisiza ngethule umuntu odonsa i-broadband yeselula?" Ishidi 2

I-China Mobile, yikho ekwenzile!Cela umabhalane edeskini ukuthi asho omunye umusho owodwa:

  • "Ungangazisa kumuntu odonsa ibroadband yeselula?"

Ikesi 4 le-Fission yomsebenzisi webhizinisi elincane: irobhothi elihlakaniphile eliphelezelayo

Ngakho-ke, silisebenzisa kanjani leli qhinga le-fission ebhizinisini lethu lokuthengisa izimpahla?

1) Empeleni ilula kakhulu, isibonelo, uma uthengisa izimpahla, othile uthenga i-Alpha Egg (irobhothi elihlakaniphile lokuphelezela) elinobuhlakani bokwenziwa kuwe.

Ubuza omunye umuntu:"Ungangethula omunye umuntu? Angase abe nesithakazelo kuleliqanda elincane."

2) Noma uqasha i-ejenti yama-yuan angu-99, ngemva kokuqasha ngempumelelo umuntu oyedwa ukuthi angene njenge-ejenti yama-yuan angu-1.

Uyambuza:"Ungangazisa komunye umuntu omaziyo? Angase akuthande lokho."

3) Kuyafana uma kuqashwa amalungu ebhizinisi le-Wechat, futhi kuyafana nangemva kokuqashwa.Uphinde umbuze bese ethula omunye.

"Ungangazisa kumuntu omaziyo? Angase akuthande lokho."

Kodwa buyini ubunzima ngalena?

4)Umuntu uzimisele ukukwazisa kodwa akazimisele ngokukudayisa mhlampe uzikhathazayo ucabanga ukuthi ngeke akwazi ukwenza isivumelwano.

Uthenge iqanda elincane, uyamtshela:

"Ungangazisa umuntu kimi. Awudingi ukuyidayisa. Ngizokhuluma naye, futhi ngizoyenza. Uma eseyithengile, ngizokunikeza ikhomishini, uyaqonda?"

Akukhona nje ukumvumela ukuthi adayise, ungavumeli umuntu omethulayo ukuthi akuthengise, kodwa ukumvumela ukuthi akwethule othile, futhi wenze isivumelwano, kulula kakhulu.

Ngethemba ukuthi wonke umuntu angasebenzisa leli qhinga le-fission lapho uthengisa imikhiqizo noma uqasha abantu.

Akunandaba ukuthi isivumelwano senziwe noma cha, okungukuthi, isibonelo, lo muntu ushiyela umlayezo ku-Moments yakho, futhi ucabanga ukuthi unentshisekelo, uya engxoxweni yangasese, uyithenge ngemuva kwengxoxo, noma udonse. 'yithenge, akusho lutho.

Ngalesi sikhathi, niyabuzana:

"Ungangazisa eyodwa."

Umdlalo olula kangaka nje we-fission ungenza ukuthengisa kwakho kusebenze kungenalutho. Kungani?Ngoba kungenzeka baningi kakhulu abantu!

Le ndlela ye-fission ilula ngendlela ehlekisayo futhi iyacasula!

Ikesi le-fission yomsebenzisi 5: abatshalizimali be-fission 80

Ungahlangana kanjani nabatshalizimali abaningi kangaka?Ungabahlukanisa kanjani futhi ungeze abangani ku-WeChat?

Uvele wathembela emshweni owodwa.Emva kokuxoxa nomtshali-zimali, wathi kumtshali-zimali:

"Ungabazisa abatshalizimali obaziyo, ontanga yakho? Mhlawumbe banentshisekelo kuphrojekthi yami?"

Ngomusho olula nje, ucela abantu bamazise omunye umuntu kuyena, basho umusho owodwa nje, esehlanganise izigidi eziyisi-500, basebaningi abatshalizimali abangenaso isikhathi sokuhlangana!

Abatshalizimali be-Automatic fission 80 benza imali enkulu Ingxenye 3

Singabona umthelela omangalisayo we-fission kulokhu.Uma singayisebenzisa kahle kusixhumanisi se-fission, singazuza umphumela ongakholeki futhi omangalisayo ongaphezu kwalokho esikucabangayo!

Amacala okuqhekeka kwabasebenzisi bebhizinisi elincane 6~9: ukumaketha kwe-fission

Icala 6:Ibhizinisi elincane lithengisa ama-milkshakes esisindo

Kungakhathaliseki ukuthi kuyisivumelwano noma cha, yisho lokhu:

  • "Ungangazisa kumngani wakho osefisa ukuncipha?"

Icala 7:dayisa itiye lomhlengikazi

  • "Ingabe unenkinga yokulala noma inkinga ethile eduze kwakho?Ungangazisa kumngane onalenkinga, umuntu nje o-1? "

Icala 8:Thengisa umshwalense wemoto

  • "Ungangazisa kumngani onemoto?"

Icala 9:dayisa ama cherry amakhulu

  • "Ungangazisa umngani wakho owukudla? Ngizomdayisela amacherry amakhulu."

Icala le-10 le-Fission yomsebenzisi: Ipasipoti Yokudla

Iphrojekthi yokudlela emnandi futhi benze ubumnandiUkukhuthazwa KwewebhuIsenzo se-fission sibizwa ngokuthi "ipasipoti yokudla".

I-akhawunti yomphakathi ye-WeChat ye-akhawunti yomphakathi ye-fission artifact (iphasipoti yokudla) yezinsuku eziyi-7 ihlukanisa ngokuzenzakalelayo izinkulungwane zabalandeli.

Iyini iphasiphothi yokudla?

Kusho ukuthini?Empeleni ihlukaniswe izingxenye ezimbili.

Ingxenye 1 ingumthengisi

  • Uma ungusomabhizinisi futhi ufuna ukufaka le pasipoti, kufanele unikeze imali.
  • Umthengisi umnika imali, futhi izovela kule pasipoti yokudla.
  • (le nto inganqanyulwa)

Ingxenye 2 ingumsebenzisi

Leli elingasidabula umsebenzisi libizwa ngokuthi ikhuphoni.

I-akhawunti yomphakathi ye-WeChat ye-akhawunti yomphakathi ye-fission artifact (iphasipoti yokudla) yezinsuku eziyi-7 ihlukanisa ngokuzenzakalelayo izinkulungwane zabalandeli.

  • Uma abasebenzisi beyodla, bangehlisa noma bashintshisane ngokudla okuthile endaweni yokudlela.
  • Umbandela wukuthi umthengisi kumele anikeze imali ezokwengezwa kule passport yokudla.

Abasebenzisi bawathola kanjani amaphasipoti okudla?

Uma umsebenzisi efuna ukuthola ipasipoti, kufanele enze lezi zenzo ezilandelayo:

  1. Kungukwabelana ngekhodi ye-QR yesithombe kumbuthano wabangane bakhe;
  2. Bese wengeza isevisi yamakhasimende i-WeChat, thumela izithombe-skrini kusevisi yamakhasimende;
  3. Bese, ungaya endaweni yokudlela eseduze ukuze uthole le pasipoti yokudla.

Isenzo esilula, futhi phakathi nesonto, abasebenzisi abangaphezu kuka-2000 bangeziwe, futhi kunembile kakhulu!

  • Uma ungadli njalo ngaphandle, awudingi le pasipoti, akunjalo?
  • Uvame ukupheka ekhaya futhi ungaphumi ukuyodla, futhi awuyidingi nhlobo le pasipoti yokudla.

Ufunani le nto?

  • Eqinisweni, ipasipoti ye-foodie iyikhuphoni lesaphulelo.
  • Bamane basebenzise ubuchwepheshe be-fission, okuyindlela yokuvumela abasebenzisi ukuthi bakuthathele, futhi kusenengqondo futhi kusemthethweni.

Ukumaketha kwe-Fission kuhlanganisa ku-inthanethi nokungaxhunyiwe ku-inthanethi

Ngaphezu kwabasebenzisi abaningi bangaya ku-inthanethiI-Internet MarketingI-Fission ingaphinda ikhuthaze ukuhlukaniswa kokuthengisa ku-inthanethi nokungaxhunyiwe ku-inthanethi.

Ngoba iqeqebana labangane lihambe liyodla ndawonye, ​​kwathi uma libona abangani babo behlola, bathatha ipasi lokudla ukuze badle ngesaphulelo. Abangane ababedla naye,

Uma uthi nhlá, uzozwa sengathi le nto isezingeni eliphezulu. Yiziphi ezinye izithombe ezikhona? Ngingayithola kanjani?

  • Uthe kunekhodi ye-QR kupasipoti, ngemuva kokuyiskena, engeza isevisi yamakhasimende,
  • Ikunikeza ikhodi ye-QR, futhi ikuvumele wenze isenzo sokwabelana ngombuthano wabangani,
  • Bese ukutshela ukuthi uzitholaphi izinto.

Okuningi kweI-WechatUbuchwepheshe obulula bokuhlukanisa bungangeza izinkulungwane noma amashumi ezinkulungwane zabasebenzisi phakathi neviki, futhi manje benza kahle kakhulu.

Isu Lokukhipha Iphasiphothi Yokudla

  • Ipasipoti ye-foodie (umklamo wekhuphoni) ikhishwa kanye ngenyanga.
  • Abathengisi abangu-60 kumagazini ngamunye, okhishwa ku-inthanethi futhi ungaxhunyiwe ku-inthanethi ndawonye.
  • Iphromoshini ngayinye yamaphakheji omkhiqizo abiza u-45000 yuan izokhokhisa isaphulelo esingu-4500% (XNUMX yuan) izindleko zokusebenza.
  • Ngamanye amazwi, imodeli yabo inemali engenayo engashintshi njalo ngenyanga, futhi imali engenayo yonyaka yale phrojekthi idlula izigidi ezi-300.

Ngaphezu kwalokho, yonke imodeli yabo yenzuzo ayincikile kuphela ekuthengiseni izikhangiso, kodwa baxoxisana ngokuqondile nabathengisi ukuze bathenge amasheya.

Manje, ibhizinisi lenkampani yabo elizikhangisayo liwumnyango wokumaketha amaphasipoti okudla, futhi ifomethi isimisiwe, futhi ithimba lingakwenza ngokuqondile.

Ngoba umphathi ufuna ukwenza amaphrojekthi amakhulu amabhizinisi, namaphrojekthi alula futhi anenzuzo.

Isu le-WeChat le-fission yomsebenzisi 

Isu lokumaketha le-viral fission liwuhlelo, futhi uhlelo lwakhiwe ngezinto eziningi ▼

Ngabe i-WeChat fission ibangeza kanjani abangani? I-fission esheshayo yosuku olu-1 iqhume ukuthengisa kwezinyanga ezi-5

Ukuze isistimu isebenze njengenjwayelo, kufanele yenze kube lula ukuxhumana phakathi kwama-elementi ngendlela eqondiwe.

  1. qoqa impahla
  2. Nikeza ngezinto
  3. inani lomumo
  4. setha izimo
  5. umsebenzisi we-fission

Ngesisekelo sokuba nabasebenzisi abanele, yenza umsebenzi omuhle ngokuhlelekile kuzo zonke izici zesu le-fission yabasebenzisi, futhi ukumaketha kwe-fission kuzoba lula kakhulu.

Ungazisebenzisa kanjani izindlela ezingenhla enkampanini yakho?

Nali elenziwe ngokwezifisoisevisi yokubonisana”, okungakusiza ngokuhlelekile nangokuqinile ukuthi ukwenze kahle.

Umehluko phakathi kokuqeqeshwa nokubonisana

  • Ukuqeqeshwa kunomthwalo wemfanelo wesifundo kuphela, hhayi ngemva kwesifundo.
  • Isevisi yokubonisana iyisiqondiso esenziwe umuntu ngamunye futhi sinesibopho somphumela.

Uma ufuna ukwenza i-fission ngokuhlelekile nangokuqinile, wamukelekile ukutholaU-Chen Weiliangkaisevisi yokubonisana,

Funda ezinye izindatshana ochungechungeni:<< Odlule: I-akhawunti yomphakathi ye-WeChat ye-akhawunti yomphakathi ye-self-media (iphasipoti yokudla) ihlukanisa ngokuzenzakalelayo izinkulungwane zabalandeli ezinsukwini ezingu-7
Okulandelayo: Ukuhlaziywa Kwemodeli Yesu Lethiyori Yesimo: Amacala Akudala Wokuhlelwa Kokumaketha Kwe-Brand Positioning >>

I-Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) kwabiwe "Kusho ukuthini ukuhlukana kwabasebenzisi bamabhizinisi amancane?Wechat Viral Fission Marketing Success Stories", eziwusizo kuwe.

Siyakwamukela ukwabelana ngesixhumanisi salesi sihloko:https://www.chenweiliang.com/cwl-1105.html

Uyemukelwa esiteshini seTelegram sebhulogi ka-Chen Weiliang ukuze uthole izibuyekezo zakamuva!

🔔 Iba ngowokuqala ukuthola "I-ChatGPT Content Marketing AI Tool Usage Guide" ohlwini lwemibhalo ephezulu yesiteshi! 🌟
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