Ithini indawo yokuthengisa umkhiqizo?Ibhalwa kanjani?Ikesi Lokukopisha Lokukopisha Eliyingqayizivele Lomkhiqizo Wokuthengisa

Okubizwa ngokuthi indawo yokuthengisa yomkhiqizo empeleni iyisici sezibaluli zomkhiqizo kanye nesizathu esinamandla sokusetshenziswa.

I-Internet MarketingUkubhalaIphuzu lokuthengisa lemoto lifana nenjini yemoto: injini inquma ukusebenza kwemoto, futhi indawo yokuthengisa inquma amandla okuthengisa ekhophi.

sibhalaUkukhuthazwa KwewebhuNgaphambi kokukopisha, isinyathelo sokuqala ukufingqa iphuzu lokuthengisa lomkhiqizo, ngoba iphuzu lokuthengisa liyi-accessory eyinhloko ye-copywriting!

Ithini indawo yokuthengisa yomkhiqizo?

Indawo okuthengiswa kuyo umkhiqizo yimibono ehlukene yabathengi.

Lesi inkathi yokuncintisana.Emakethe eqondiwe, hlobo luni lwevelu ehlukanisiwe olunikezwa ngumkhiqizo futhi hlobo luni lweqembu labathengi okuhlosiwe owanelisayo?

• Ukuze kuqondwe indawo yokuthengisa, umhleli wokukhangisa uthe "i-USP (Isiphakamiso Sokuthengisa Esiyingqayizivele)";
• Abakhangisi bathi "iphuzu lokuthakasela umkhiqizo olunikeza ikhasimende";
• Umhlahlandlela wokuthenga uthe leli "yiphuzu lapho umkhiqizo ungahlaba umxhwele kakhulu amakhasimende."

Izinkulungwane zabantu zikhuluma amagama ayinkulungwane, futhi kunezinkulungwane zomehluko, kodwa le mibono emithathu ehlukene ibeka phambili umqondo wamaphuzu amathathu okuthengisa.

Ngiyichaza ngokuthi: indawo yokuthengisa eyinhloko, indawo yokuthengisa evamile kanye nendawo yokuthengisa ehlukanisiwe.

Lakhiwa kanjani indawo yokuthengisa eyingqayizivele yomkhiqizo?

Nginikeza isibonelo:

• Isibonelo, uma uthengisa izingubo, i-100% ye-Aksu yekotini ende, ama-seams aphelele, lesi yisici salo mkhiqizo;
• Ukusebenza kwe-anti-wrinkle nokunakekelwa okuhle yizici zokusebenza;
• Ukungesabi ukuminyanisa indlela ehamba ngaphansi kuyinzuzo kubasebenzisi.

Ngokombono womsebenzisi, lesi yisingeniso sezakhiwo zokusebenza zezingubo.

• Kepha kusukaEzentengiselwanoNgokombono wekhophi yokumaketha, iyindawo yokuthengisa yomkhiqizo.
• Uma noma yimuphi umkhiqizo ungenayo iphromoshini yawo eyingqayizivele yephoyinti lokuthengisa, ngeke kube lula ukudayisa.
• Ngakho-ke kufanele uthole ukuthi yiziphi amaphuzu okuthengisa kanye nezinzuzo zomkhiqizo wakho.

Ungawenza kanjani umsebenzi omuhle wokuhlukanisa umkhiqizo kanye nokubeka endaweni emakethe?

isifinyezo somusho owodwaUkubekaAmaphuzu Okuthengisa Ahlukile Womkhiqizo:Ukuhlukaniswa komkhiqizo + izinzuzo zokusebenza + izinzuzo zomsebenzisi = amaphuzu okuthengisa.

• Kuphela ngezici ezimbili zokuhlukanisa kanye nezinzuzo kungathathwa njengendawo yokuthengisa eyingqayizivele yangempela, ngaphandle kwalokho indawo yokuthengisa engelona iqiniso.

Indlela yokubhala iphuzu lokuthengisa lomkhiqizo?

Uthisha wokuqeqeshwa kwe-e-commerce uhlele izindawo zokuthengisa umkhiqizo ntambama, futhi wathola ireferensi eminingi yezimboni kanye nemikhiqizo yontanga. Ngemva kokulungisa, wazizwa eneliseke kakhulu.

Ngokushesha ngaba nelukuluku futhi ngacabanga ukuya e-Baidu ngiyocinga "Kungani lesi sibalo singasebenzisa umkhiqizo onjalo", ukuthola kuphela ukuthi amaphuzu okuthengisa ezizathu ezishiwo u-Baidu abaluleke kakhulu. Ngokuyisisekelo, amaphuzu okuthengisa ezizathu ezethulwe yi-Baidu angasetshenziswa, futhi nginomuzwa wokuthi angabulala amaphuzu ayingqayizivele okuthengisa emikhiqizo eminingi imizuzwana.

Lapho ngizwa le ndlela okokuqala, angizange ngiyiqonde, kodwa kulokhu ngayibona!ngiyabonga!

Ibhalwa kanjani indawo yokuthengisa nesitayela semikhiqizo ye-e-commerce?

Ngokuzayo, sesha ku-Baidu kuqala, futhi ufunde ukucabanga nokuxazulula izinkinga ngenye indlela.

使用Iwebhusayithi ye-WordPress, Besithembele ezinjinini zokusesha ukuze sithole izimpendulo zokuxazulula izinkinga esihlangabezane nazo.

Indlela yokuhlola ikhwalithi yephoyinti lokuthengisa umkhiqizo

Kulezi zimo ezingenhla, ngikholwa ukuthi uyizwisisile incazelo yendawo yokuthengisa umkhiqizo.

Ngaphambi kokuxoxa ngokucwenga amaphuzu okuthengisa, kufanele siqale sichaze ukuthi indawo yokuthengisa ephumelelayo ichazwa kanjani.

Kuphela ngokuqonda izindinganiso okukalwa ngazo ubuhle singathola phakathi kwemibono eminingi ethengisayo esifanela kangcono futhi evumelana kangcono nokusetshenziswa kwethu.Nasi isingeniso sohlu lokuhlolwa kwekhwalithi lendawo yokuthengisa umkhiqizo.Kungakhathaliseki ukuthi iyiphi indlela noma i-engeli oyisebenzisayo ukuze ukhiphe indawo yokuthengisa yomkhiqizo wakho, kufanele usebenzise lolu hlu lokuhlola ikhwalithi ukuze uzihlole zonke.Kufanele futhi uhlangabezane nemibandela emithathu ohlwini lokuhlola lwe-QA ukuze ube yindawo enhle, eyimpumelelo yokuthengisa umkhiqizo.

Umbandela 1: Umehluko Koncintisana nabo

Izimbangi azikwazi, azilokothi zithembise, azizivezi, kodwa wena uyazenza. Uma uthembisa, kufanele ube ngowokuqala, ukuze kube lula ukuthola ukwethenjwa. yamakhasimende.

Izinga lesi-2: Unamandla okuzenzela wena

Iphuzu lokuthengisa akusona isiqubulo sokukhohlisa amakhasimende, kodwa ukuzibophezela okuqinile okufanele kuvivinywe emakethe namakhasimende.

Isibonelo, i-JD.com yethule iziqubulo "zokulethwa kosuku olufanayo" kanye "nokulethwa kosuku olulandelayo" ngenxa yezinhlelo ezizakhele yona;

I-Daily Youxian ithembisa ukuletha izimpahla kungakapheli ihora ngaphambi kwesikhathi ngokusebenzisa imodeli ye-pre-warehouse ephayona embonini ye-e-commerce yokudla okusha.

Uma uhluleka lokho, uzochoboza umkhiqizo wakho futhi ungene enkingeni ye-PR.

Izinga lesi-3: Inani elibonakalayo nelilinganisekayo

Nakuba ukwanelisa iphuzu lokuthengisa elihlukanisa ukuncintisana namandla awo, akusho ukuthi uhlangabezana nezidingo zemakethe.

Iphuzu lokuthengisa eliphumelelayo kufanele libe yilokho abathengi abakufunayo, futhi kufanele libonakale futhi lilinganiseke.

Ubufakazi bendawo yokuthengisa umkhiqizo

Ngemuva kokudala indawo enhle kakhulu yokuthengisa umkhiqizo, sidinga isinyathelo esisodwa sokufakazela indawo yokuthengisa umkhiqizo.

Amaphuzu okuthengisa umkhiqizo angaqinisekisiwe angama-rhetoric, awanakho ukukholisa, futhi abathengi bazovele bahleke.

• Ukuze bafakazele indawo yabo yokuthengisa "yokugeza izitsha ne-decontamination ye-360-degree", abathengisi bomshini wokuwasha bazobonisa amakhasimende indlela yokugeza izitsha inqobo nje uma bengena esitolo, ukuze amakhasimende akwazi ukubamba iqhaza, bese befaka indawo yokuthengisa ebuchosheni babathengi. . .
• Ukufakazela ukuthi "singabathwali bemvelo kuphela", iNongfu Spring yaqopha yonke inqubo yokuthola umthombo wamanzi ngekhamera futhi yawenza isikhangiso.
• Ukufakazela indawo yokuthengisa "yamaqanda ahlanzekile endawo", abathengisi bamaqanda endawo bathatha izithombe eziningi zokuphakela endaweni nokudla izinambuzane ezintabeni, baphinde bakhipha isibhengezo "hhayi amaqanda angempela endawo, uzolahlekelwa XNUMX uma uzithenga", lesi sithembiso sanele Sethukile.

Sebenzisa izivivinyo, imiboniso, iziqhathaniso, isinxephezelo esithenjisiwe, ubufakazi bekhasimende, nokuvumela kochwepheshe ukuze udizayine ubufakazi bokuthengisa.

Khumbula, indawo yokuthengisa eyingqayizivele yomkhiqizo ongenabufakazi ayiyona indawo yokuthengisa eyingqayizivele yomkhiqizo.