I-Amazon ilwa kanjani nezimpahla zomgunyathi?I-Amazon igasela ezimpahleni zomgunyathi emingceleni

"Indoda iyayithanda imali, kodwa iyithola ngezindlela ezifanele!" Ukuze bathengise kahle futhi benze imali, abathengisi be-e-commerce kumele balandele imithetho ye-Amazon lapho bebhekene ne-Amazon, imayini yegolide.

Uma ufuna ukwephula imithetho futhi wenze inzuzo enkulu, kufanele ulinde ukuthi isitolo sakho sivinjelwe futhi mhlawumbe wephule umthetho...

I-Amazon iyinkundla egxile ekuhlangenwe nakho kwamakhasimende.Ukuthengisa izimpahla zomgunyathi endaweni yayo kwephula kabi amalungelo abathengi, ngakho-ke ukuhlasela kwe-Amazon kwezimpahla zomgunyathi akukaze kume.

I-Amazon ilwa kanjani nezimpahla zomgunyathi?

U-Kebharu Smith, oyinhloko yomnyango we-Amazon anti-counterfeiting, uthe: "I-Amazon izimisele ukuhlinzeka ngemikhiqizo eyiqiniso kakhulu emhlabeni ngamanani aphansi futhi kulula. Uma umdayisi esolwa ngokuthengisa izimpahla zomgunyathi, sizophishekela ukushushiswa kwabantu noma ubugebengu.

Eminyakeni yamuva, i-Amazon iphinde yandisa impi yayo ngokumelene nokuthengiswa komgunyathi! Umbiko Wokuvikela Ibhrendi we-Amazon 2020 futhi ufaka izinto ezintsha ezibalulekile ezivela e-Amazon, imizamo yomhlaba wonke yokulwa nezimpahla zomgunyathi, ukuvikelwa kwabathengi nomkhiqizo, okuhlanganisa:

• Ukuze kuvikelwe ngenkuthalo abathengi, imikhiqizo kanye nabathengisi ekwenziweni komgunyathi, i-Amazon itshala imali engaphezu kwezigidi ezingu-7 zamaRandi emhlabeni jikelele futhi iqashe abantu abangaphezu kuka-10,000;
• I-Amazon izosebenzisa ubuchwepheshe bokufunda komshini obuthuthukisiwe kanye nokubuyekezwa komuntu okuchwepheshile ukuze kuqinisekiswe ukuthi bangobani abangaba abathengi futhi iqinisekise ubuqiniso bokufakwa kuhlu kwemikhiqizo;
• I-Amazon ithathe izinyathelo ezinolaka ekulweni nezimpahla zomgunyathi ngemiphumela esebenzayo!Njengamanje, i-Amazon ikwazile ukuqinisekisa ukuthi u-99.9% wemikhiqizo epheqululwa ngabathengi ayinazo izikhalo zomkhiqizo womgunyathi.

Iyini imisebenzi yethimba elimelene nomgunyathi lase-Amazon?Indlela yokukhohlisa?

I-Amazon isungula iqembu lomhlaba wonke elimelene nomgunyathi!

Umgomo wokuqala we-Amazon ukuvimbela imikhiqizo yomgunyathi ukuthi ifakwe ohlwini emakethe yase-Amazon.Muva nje, i-Amazon yenze umnyakazo omusha, imemezela ngokusemthethweni ukusungulwa kweqembu lomhlaba wonke elilwa nomgunyathi ukuze lixazulule ngenkuthalo inkinga yezimpahla zomgunyathi abathengisi abakhathazeke ngazo!

Leli thimba lembulunga yonke, elisebenza ngokubambisana labashushisi bangaphambili base-U.S., abaphenyi abakhulu, nabahlaziyi bedatha basebenza ngokukhethekile ekunqandeni abazenzisi abathengisa izinto zomgunyathi e-Amazon ngokwephula imithetho, izimiso kanye nemithetho Yendawo Yemakethe yase-Amazon Insiza esemthethweni.

I-Amazon igasela ezimpahleni zomgunyathi emingceleni

Ithimba lomhlaba wonke elilwa nokukhwabanisa lizophenya amacala lapho abenzi bomgunyathi bezama ukugwema izinqubo nezinhlelo ze-Amazon, futhi bephula imithetho yemakethe ye-Amazon ngokufaka ohlwini izimpahla zomgunyathi. Ngokumba idatha yemakethe ye-Amazon, ukusebenzisana nabantu besithathu njengabanikezeli bezinsizakalo zokukhokha, ukuqoqa ulwazi oluvela kweminye imithombo yomphakathi, kanye nokusebenzisa izinsiza zendawo, ithimba lomhlaba wonke elilwa nokukhwabanisa le-Amazon lizoqoqa ama-lead futhi lithole abenzi bomgunyathi. Ukusungulwa kwaleli thimba lomhlaba wonke elilwa nokukhwabanisa kuzosiza i-Amazon ngempumelelo ekuqaliseni amacala omphakathi ngokumelene nabenzi bomgunyathi ababi, ukusekela uphenyo oluhlangene noma oluzimele lwemikhiqizo, kanye nokusiza abomthetho emhlabeni jikelele ekulweni nokukhwabanisa.

Kungakhathaliseki ukuthi abenzi bomgunyathi bazama ukudayisa kuphi noma kuphi, bazojeziswa kanzima ngemithetho efanele.Senza konke esingakwenza ukuphazamisa lezi zinhlangano zobugebengu, futhi siyawuthokozela umsebenzi wezikhungo zomthetho emhlabeni wonke ekulweni nokukhwabanisa.Sihlalele ethembeni lokuthi ohulumeni bazophinde batshale imali kumathuluzi ophenyo, izimali kanye nezinsiza zalezi zikhungo eziqinisekisa ukuthotshelwa komthetho futhi babhekane nengalo yomthetho abazenzisi.Izenzo zomthetho ezifana nezinqubo zomthetho kanye nokumiswa kwempahla kungenye yezindlela ezisebenza kahle kakhulu zokulwa nomgunyathi ongekho emthethweni.

- UDharmesh Mehta, iPhini Likamongameli we-Amazon Global Customer Trust kanye neThimba Lokusekela Uzakwethu

I-Amazon ibambisana namabutho omhlaba ukuze alwe ngokuhlanganyela ekwenzeni umgunyathi!

Ukuvikelwa komkhiqizo okuphelele ukusiza abathengisi bavikele futhi balwe namanga!

Ukusungulwa kwethimba le-Amazon elimelene nomgunyathi ngokungangabazeki kuzolwa nomgunyathi e-Amazon ngokuphumelelayo.Njengomthengisi womkhiqizo, ungajabulela nezinhlelo ezinamandla zokuvikela umkhiqizo we-Amazon namathuluzi okuvikela ngokuqhubekayo nokwakha umkhiqizo wakho.

I-Amazon isungule ithimba lembulunga yonke elimelene nomgunyathi, elinesibopho esikhulu sokuphenya imininingwane efanele yomgunyathi, ukwabelana ngemikhondo ezikhungweni zomthetho, kanye nokwenza uphenyo oluzimele.

Uchungechunge lwezinqubomgomo ze-Amazon zokulwa nomgunyathi zingalwa ngempumelelo nezimpahla zomgunyathi.

Kunezinqubomgomo eziningi zezidakamizwa ezithengisa izimpahla zomgunyathi.

Azophola nini ama-fake?

Inkohliso sekuyisikhathi eside iyinkinga ye-Amazon

Ngenkathi i-Amazon ithe ngaphansi kuka-0.01% wemikhiqizo yase-Amazon edayiswe ngo-2020 ikhononda ngamanga.Kodwa-ke, inani lama-fake lisakhula, futhi i-Amazon isenendlela ende okufanele ihambe.

Khumbuza abathengisi ukuthi bangenzi imali ngaphandle komgomo. Ukuphathwa kokuthobela ukuphela kwendlela i-Amazon ezosebenza ngayo ngokuzayo. Ungabi nalo ithuba lokwenza izinto ezithinta umugqa obomvu wemithetho, ngaphandle kwalokho uzobhekana nengozi iyenziwa ingasebenzi.

Akulula kangako ukuthembela endleleni eyodwa kuphela yokuqeda amanga!

Uma i-Amazon Brand Registry iwungqimba lokuqala lokuvikela ekuthengisweni kwe-Amazon, khona-ke i-Project Zero ne-Transparency ingamathuluzi amabili ayizinsimbi zegolide zokuvikela okuphelele emikhiqizweni yomgunyathi.

I-Project Zero isusa amanga ngokuzenzakalelayo; Ukucaca kuhamba igxathu elingaphezulu ngokungeza umaki omncane ezintweni zakho ukuze uvimbele ama-fake ekuthengisweni e-Amazon kusengaphambili!