Uhla lwemibhalo ye-athikili
Iyiphi iphesenti elifanele lethrafikhi ekhokhelwayo yesitolo seTaobao (kufaka phakathi iTmall)?
Ingabe kuyamukeleka ukuba nezivakashi ezimbalwa zamahhala epulatifomu ye-e-commerce , kuyilapho iningi lethrafikhi livela ekukhushulweni okukhokhelwayo?
Lo mbuzo kuwufanele ngempela ukuxoxa ngawo.
Ngokufanayo, lapho sibhekene nezinkinga, asikwazi ukuxoxa ngokulingana-konke, kodwa sihlukanise izimo ezihlukene okufanele sizihlaziye.
Umbuzo wokuthi ingakanani ithrafikhi ekhokhelwayo yezitolo zaseTaobao ifaneleka kakhulu, okungaxoxwa ngayo ezicini ezimbili:
- Ngakolunye uhlangothi, kuya ngesimo samanje sesitolo.Ingabe isitolo esisha noma isitolo esidala?Lithini izinga lesitolo?
- Ngakolunye uhlangothi, kubuye kuncike emphumeleni wethrafikhi ekhokhelwayo uqobo.
Bona ukuthi isitolo siyakwenza yini ithrafikhi ekhokhelwayo
Ake ngithinte iphuzu lokuqala.
Izinhlobo ezahlukene zezitolo zinezilinganiso ezihlukene zethrafikhi ekhokhelwayo.
Uma kuyisitolo esisha esisanda kuvulwa, idumela lesitolo lisephansi kakhulu, futhi ingxenye yethrafikhi ekhokhelwayo ikhulu kakhulu, ngisho noma ifinyelela ku-80%, ivame kakhulu.
Ngoba yisitolo esisha, uma ungasisebenzisi, ungaphambukisi abantu abathile ukuze "basisebenzise" ngamaphromoshini wesitimela.
Kunzima ukuthi izitolo ezintsha ziphile ngethrafikhi yamahhala kuphela
Ngokukhuthazwa kwesitimela kulingana "ne-accelerator" yokukhula kwesitolo.
Kufana nesici esithi "dou+" ku- TikTok .
Ezigabeni zokuqala zesitolo esisha, lapho konke "kungalungi futhi kungenalutho," ungasebenzisa izikhangiso ezikhokhelwayo ukuheha ithrafikhi ngokushesha, uthuthukise ngokushesha izinga lakho kanye nethrafikhi, uqoqe amakhasimende amasha esitolo, wandise ukuthandwa, ngaleyo ndlela wandise ukuthengisa futhi udlule ezingeni elifanele!
Kungani isitolo esisha sivaliwe ngemva kwezinyanga ezingaphansi kwezi-3 sivuliwe?
Sizothola ukuthi izitolo eziningi zivaliwe zingakapheli izinyanga ezintathu zivuliwe.
Isizathu ukuthi ngaphandle kwethrafikhi, ukuthengiselana, kanye nempendulo enhle isikhathi eside, akunakwenzeka ukuheha ithrafikhi , ngakho-ke ngokwemvelo, kufanele ivalwe!
Ngenxa yokuthi inhloso yokuvula isitolo se-inthanethi iwukwenza imali, lapho abantu bethola ukuthi imali yokuvula isitolo saseTaobao ayinanzuzo kangako, noma bengenalo ithemba lokuthola imali, abakwazi ukuqhubeka bebambelele kuyo.
Ekugcineni, ngingakwazi ukububula nje ukuthi "okufanelekile kukhuluphele kakhulu, iqiniso lincane kakhulu"...
Kodwa uma laba bantu sebefunde ukusebenza futhi bezosebenzisa isitimela ukuze basikhuthaze, isimo singase sehluke kakhulu.
Ingakanani ingxenye efanelekile yethrafikhi ekhokhelwayo yesitolo esidala?
Ezitolo ezindala, uma inani lentengo lenyanga lingaphezu kuka-10, ingxenye yethrafikhi ekhokhelwayo akufanele ibe phezulu kakhulu.
Ngokuvamile kunconywa ukuthi kube phakathi kwama-30% okuthengiswa kwesitolo sonke.
Isibonelo, uma isitolo sinenzuzo yanyanga zonke engu-15, isilinganiso sethrafikhi esikhokhelwa nyanga zonke ngokuvamile ngeke sidlule ku-5.
Kungani lokhu kwenzeka?
Isizathu sokuthi kungani ingxenye yethrafikhi ekhokhelwayo ingacatshangelwa ekuqaleni yingoba akukho lutho ekuqaleni futhi ayikwazi ukucatshangelwa kakhulu.
Okokuqala, kufanele utshale imali ukuze isitolo siphile.
Ngemuva kokuthi umthamo wokuthengisa wanyanga zonke u-10+, awusacabangi nje ukukhula kwesitolo, kodwa inzuzo.
Ithrafikhi ekhokhelwayo incike emalini yenzuzo yomkhiqizo
Khona-ke, umkhawulo wenzuzo wemikhiqizo eminingi ngokuvamile awudluli u-50%, futhi umkhawulo wenzuzo wemikhiqizo eminingi uzungeze u-30%, noma ungaphansi kwama-30%.
Ngalesi sikhathi, uma i-akhawunti yethrafikhi ekhokhelwayo ibiza kakhulu, ayikho imali nhlobo.
Ngaphezu kwalokho, kuthiwa inani lethrafikhi ekhokhelwayo likhulu kakhulu, elizophinde lithinte ukusatshalaliswa kwethrafikhi yokusesha yemvelo.
Yiqiniso, lokhu akuqinisekisiwe, "amahemuhemu" nje!
Eqinisweni, umbuzo oyinhloko ukuthi ukwenza imali noma cha.
Uma ukunyuswa okukhokhelwayo kungaletha inzuzo ngempela esitolo, noma ngabe kukhona ithrafikhi yokusesha ephilayo, lena enye indawo.
Ngakho-ke, ezitolo ezithengiswa nyanga zonke ngaphansi kwe-10, ngokuvamile akudingekile ukucabangela ingxenye yethrafikhi ekhokhelwayo, futhi kungenzeka ukuthi idlule i-50% noma ngisho ne-80%.
Ezitolo ezinokuthengiswa kwanyanga zonke okungaphezu kuka-10, sidinga ukulawula ingxenye yethrafikhi ekhokhelwayo, ngoba asikwazi nje ukubuka ukuthengisa, kodwa futhi sicabangele "izindleko".
Ngaphezu kokucabangela izimo eziyisisekelo ezihlukene zesitolo, kuyadingeka futhi ukucabangela umphumela wokukhangisa wethrafikhi ekhokhelwayo.
Ezinye izitolo zinomthamo ophezulu kakhulu wokuthengiselana, kodwa ama-akhawunti omgwaqo akhokhelwe ngenani elikhulu, kodwa isilinganiso asicatshangelwa, ngoba umkhawulo wenzuzo uphezulu, ngakho ithrafikhi ekhokhelwayo ngokwayo ayilahleki.
Isizathu sokuthi kungani silawula ingxenye yethrafikhi ekhokhelwayo ngenhla ukucabangela indaba yenzuzo, ngoba ithrafikhi ekhokhelwayo (inqobo nje uma iphromoshini eqondile yesitimela) ngokwayo ngokuvamile kunzima ukuzuza inzuzo eqondile, futhi ngokuvamile ishayela ukuthengisa okuhlobene futhi kufihliwe. ukuthengiselana kuso sonke isitolo, noma ngamakhasimende amadala.ukuqoqwa ukuze kuzuzwe inzuzo.
Eminye imikhiqizo ekhokhelwe umphumela wokukhuthaza ithrafikhi muhle
Kweminye imikhiqizo, iphromoshini ekhokhelwayo ngokwayo yenza kahle.
Ngibone imikhiqizo eminingi lapho i-ROI ye-Express Train (ipulatifomu yokukhangisa ekhokhelwayo ) iphezulu kakhulu, ifinyelela ku-3.0 noma ngaphezulu.
Isibonelo, uma sibambisene neminye imikhiqizo, ithrafikhi ekhokhelwayo yesitimela ingafinyelela ku-6.0 noma i-8.0, ngakho lolu hlobo lomkhiqizo aludingi ukucabangela ingxenye yethrafikhi ekhokhelwayo nhlobo.
Emikhiqizweni eqondile yokunyuswa kwezitimela engalahlekelwa yimali, okufanele kucatshangelwe ukuthi ungasikhulisa kanjani isikali sethrafikhi ngaphandle kokulahlekelwa yimali.
Ngenxa yokuthi ukukhushulwa okukhokhelwayo akulahlekelwa yimali, sonke isitolo sinenzuzo ngokuphelele.
Uma i-drive-thru yakho ngokwayo ingalahlekelwa yimali, kufanele ulangazelele ukwenza amaphromoshini akhokhelwayo ngenkathi uhlala ngesikhathi esifanayo.
Ungaphuthelwa ithuba, isikhathi asibuyi!
Ungahlali ugqolozele imininingwane yesitimela ngokwaso, ukuze ungaphuthelwa yithuba futhi ungalokothi ulokothe ukhuphule utshalomali.Ngenxa yalokho, isitolo besingenzi lutho futhi asisoze sanqamula ibhodlela...
Ngaphezu kwalokho, ngaphandle kwanoma yimuphi umkhiqizo, kungenzeka ukwenza inzuzo engaguquki ngaso sonke isikhathi.Uma ikhona, khona-ke ontanga bazoyithola.
Ngakho-ke, ukuze ungavumeli ontanga yakho ukuba babambe, kufanele ugijime ngokushesha ... Kukhona esinye isimo, okungukuthi, ezinye izitolo ezindala, noma "ingcebo endala" ebekwe isikhathi eside.
Kunezizathu eziningi, njengokwephulwa komthetho noma ukuncintisana okukhulu esigabeni somkhiqizo, okuvimbela ukwanda kwethrafikhi yamahhala yemvelo nge-SEO .
Uma usebenzisa iphromoshini ekhokhelwayo, ungaletha ithrafikhi futhi ushayele okwenziwayo.
Uma isitimela sima, ngemva kwesikhathi esithile, isitolo singase "sife" futhi ngeke kube khona ithrafikhi noma ukuthengiselana nhlobo.
Kulolu hlobo lwesitolo, ithrafikhi ekhokhelwayo kufanele ilandelwe.
Ithrafikhi ekhokhelwayo ingazuza ngokuphindwe ka-10 kunethrafikhi yamahhala
Ngaphezu kwe-akhawunti yomuntu siqu ka-Douyin nabangane abanabalandeli abangaphezu kwesigidi esingu-100, ingqikithi yenani labalandeli be-akhawunti ye-Douyin ezimbonini eziningi ngesikhathi esifanayo lidlula abalandeli abayizigidi ezi-400, futhi i-akhawunti inabalandeli abacela ku-20.
(Empeleni, isipiliyoni sabo sokwenza ama-akhawunti e-Douyin singenzeka)
Lona ngumphumela wabo ngonyaka odlule, kodwa kulo nyaka baphonse ithawula kule ndlela, futhi abakaze bazame ukukhulisa abalandeli.
Akukhona ukuthi awukwazi ukwenza imali, kukhona nakanjani ithuba lokwenza imali ngokwenza i-akhawunti ye-Douyin, kodwa ukwenza imali ngokukhula kancane kwabalandeli akuzinzile futhi kudinga ubuciko obuqhubekayo.
Bathembele ekusebenziseni imali. Lokhu kuyiqiniso ngokukhushulwa kwe-inthanethi kunoma iyiphi ipulatifomu . Ithrafikhi ekhokhelwayo ingathola imali ephindwe kayishumi kunethrafikhi yamahhala (leli yiphuzu elibalulekile).
Emhlanganweni wenkampani ezinsukwini ezimbili ezedlule, bazibuyekeze:
- Esikhathini esidlule, u-70% wezinto ezintsha eziqanjiwe zangaphakathi zizokwehliswa zibe ngu-30% esikhathini esizayo, futhi ngeke senze ukuthuthukiswa okukhulu, kodwa senze ukuthuthukiswa kwendawo kuphela.Wonke umholi wephrojekthi kumele afunde ukusebenzisa imali eningi futhi achithe isikhathi esiningi efuna izinto ezintsha ezinkulu ngaphandle.
- Ungacabangi mayelana nezimfuno zemakethe. Ukuqonda ngesidingo semakethe kumele kusekelwe kudatha yontanga, ukuze ukuqinisekiswa kontanga 0-1 kwenzeke.
- Esikhathini esedlule, babenemibono eminingi kakhulu futhi bachitha isikhathi esiningi becabanga ngayo.Ngokuzayo, sizoba yinkampani enobuhlakani besigaba sesibili nesesithathu kodwa esebenza esigabeni sokuqala.
(Ukubhala lezi zifinyezo, bakuthola kungakholeki. Kodwa kuwukuzindla ngempela)
Angazi ukuthi bangaki abantu abangaqonda incazelo ngemuva kwayo?
- Izindleko zokusungula izinto ezintsha ziphezulu kakhulu, njengomuntu wokuqala okhuphukele entabeni ukuyogawula izinkuni nezihlahla.Ngokuqondene nomuntu wesibili nowesithathu, vele ulandele ezinyathelweni zomuntu wokuqala uhambe uye phambili.
- Nciphisa ubungozi, ukhuphule amanani okuwina, futhi wenze ngezikali.
- Uma kuqhathaniswa nokuqanjwa kabusha kwezentengiselwano, ukwenyusa ngethrafikhi ekhokhelwayo kwenza umqondo wokuhweba owengeziwe.
Nakuba ithrafikhi ekhokhelwayo ingase izuze izikhathi ezingu-10 kunethrafikhi ye-SEO yamahhala, isisekelo siwukuthi isilinganiso sokukhiqiza i-ROI kufanele senziwe kahle.
Indlela yokubala isilinganiso sokukhiqiza?Chofoza isixhumanisi esingezansi ukuze ubuke ▼
Ngethemba ukuthi isihloko esithi "Isilinganiso Esifanele Sokuhamba Ngezimoto Ezikhokhelwayo Kumgwaqo Okhululekile: Ubudlelwano Phakathi Kokuhamba Ngezimoto Ezikhokhelwayo Nezikhululekile eTaobao," esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ), sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-2096.html