Ukuhlaziywa kokusebenza kwewebhusayithi ye-Cross-border e-commerce kanye nokusesha kwangaphakathi kungakwazi ukwazi idatha yamagama okusesha

Ezohwebo lwangaphandle oluwela umngceleyakha iwebhusayithi, Abathengisi bewebhusayithi abazimele bavame ukugxila ekwethulweni kwethrafikhi yangaphandle, njengokudlulaFacebookKhangisa eziteshini ezinkulu zenkundla yezokuxhumana, noma ngeSEOUkulungiselela amagama angukhiye, kodwa ngokuvamile ukuziba ukuhlaziywa kwedatha yosesho lwewebhusayithi.

Eqinisweni, ukulandeleka kwale ngxenye yedatha nakho kubaluleke kakhulu.

Inani elibalulekile lokuhlaziywa kokusesha kusayithi

Cwenga umthengi udinga ukusiza i-SEO/SEM ukuthi inembe kakhudlwana:

• Kuvame ukuba negebe elikhulu phakathi kwamagama angukhiye aseshwa abathengi kusayithi nalabo abaseshwa ngaphandle kwesayithi.
• Isibonelo, abathengi bangasesha izinhlelo zokusebenza nge-Google, kodwa lapho abathengi bengena esitolo esithengisa imikhiqizo yohlelo lokusebenza, bavame ukucinga i-iPhone13 kuwebhusayithi, ngakho-ke amagama angukhiye ahlaziywa kuwebhusayithi avame ukukhombisa kangcono izidingo ezinemininingwane yomthengi.

Zitholele okuncanyelwayo komthengi nezindawo ezithandwa kakhulu zokusebenzisa imali:

Lena incazelo enembile yokuhlaziya imiphumela, okungukuthi, ngokubheka izinga noma ukuduma kwamagama okusesha iwebhusayithi, okuqukethwe abathengi abakhathalela kakhulu kusesitolo somthengisi. Ngokuvamile okuqukethwe kwalawa magama okusesha ashisayo kuyinani eliyinhloko le iwebhusayithi ezimele, ngoba abathengi bafuna Bona okuningi kwalokhu.

Khomba izidingo zabathengi abangaba khona futhi ukhuphule ukuguqulwa komkhiqizo:

• Ngokusobala, ukusesha kuwebhusayithi akuvezi imiphumela, njengoba izidingo zabathengi zihlukahlukene futhi imikhiqizo etholakala ezitolo ilinganiselwe.
• Uma umthengi engayitholi imiphumela ngosesho lwesayithi, noma engalandeli, noma aze ahambe, kusho ukuthi umthengi akatholanga ulwazi abeludinga.
• Lawa magama angukhiye angenayo imiphumela noma angenasenzo abe yizidingo ezingaba khona zabathengi, futhi adlale indima eyireferensi ekuhlinzekeni ngemikhiqizo efanelekile ukuze inothise isitolo.

Hlaziya izindlela zokusesha isayithi

Hlaziya amagama okusesha ngevolumu yokusesha ephezulu:

1. Yimaphi amabinzana anevolumu yokusesha kakhulu?
2. Ingabe sikhona esinye isizathu ngaphandle kwesihloko esishisayo senkathi ethile?
3. Isibonelo, okuqukethwe okwethulwa abathengi ngemuva kokungena ku-Landingpage ngokusesha ngaphandle kwesayithi kuhluke kakhulu emiphumeleni abebeyicabanga, ngakho-ke abathengi kufanele baphinde baseshe kuwebhusayithi?
4. Thola ukuthi yimaphi amagama okusesha angeke avele ekhasini lemiphumela yosesho?

• Uma umthengi esesha umushwana ongahlobene nomkhiqizo osesitolo, ukusesha akukhithi miphumela.
• Kuleli qophelo, abathengisi badinga ukuhlola amagama okusesha abathengi ukuze bacabangele ukubanikeza imikhiqizo efanele.
• Lena indlela enhle yokubona ukuthi abathengi abangaba abathengi bafuna ini.

Hlaziya ikhwalithi yemiphumela yosesho ngamatemu okusesha anevolumu yokusesha ephezulu

Ukuhlaziywa kanye nokwenza kahle kokuseshwa kwewebhusayithi wukwenza isikhathi eside, okuqhubekayo.

Abathengisi bangahlaziya okuqukethwe okuhlukile ngokuhlanganisa nokugxila kwezikhathi ezahlukahlukene:

1. Ingabe imiphumela yosesho yamagama angukhiye anevolumu yokusesha ephezulu ifana nalokho abathengi abakulindele?
2. Ingabe umthengisi anganikeza ulwazi olufanele noma imikhiqizo?
3. Udinga ukuthuthukisa izincazelo ezithile zomkhiqizo emiphumeleni yosesho yomthengi ukuze uhambisane nezicelo zosesho?