Ukuveza izimfihlo zendlela yokudala imikhiqizo yolwandle oluluhlaza kakhulu emakethe yolwandle olubomvu?Umhlahlandlela wokucabanga ngokudala amahithi omkhiqizo we-blue ocean

🌟 Ufuna ukwazi ukuthi ungawudala kanjani umkhiqizo wolwandle oluhlaza okwesibhakabhaka emakethe ye-e-commerce ? Thola le mfihlo bese wenza umkhiqizo wakho uvelele emakethe encintisana kakhulu! Ungaphuthelwa yileli thuba, funda kabanzi manje! 🚀💡

Imakethe yewayini iwulwandle olubomvu, imakethe yekhofi nayo iwulwandle olubomvu, futhi ikhofi elinososo seliphenduke ulwandle oluluhlaza kakhulu.

Ukuqonda Imakethe YasoLwandle Olubomvu

Okokuqala, ake siqonde ukuthi iyini i-Red Sea Market.

Izimakethe zasolwandle olubomvu yilezo zimakethe ezigcwele ukuncintisana okuqinile, cishe wonke amabhizinisi alwela izethameli ezifanayo, ukuncintisana kwamanani aqinile, kanye namamajini amancane.

Isu elinjalo elinamandla kakhulu alisasebenzi emakethe yamanje . Izinkampani zivame ukubanjwa yizimpi zamanani kanye nokuncintisana okusebenzayo, okwenza kube nzima ukuvelela.

Ngakho-ke, umuntu angakwenza kanjani ngempumelelo ukuthengisa kwe-e-commerce kwamanye amazwe?

Ukuqamba okusha okuhlanganisiwe: umqondo woLwandle Olubomvu + Ulwandle Olubomvu = I-Super Blue Ocean

Umqondo weSuper Blue Ocean uwukuhlanganisa ngobuhlakani imikhiqizo emibili yeRed Ocean ebonakala ingahlobene ukuze kwakhiwe umkhiqizo omusha sha.

Lolu hlobo lokucabanga olusha oludidiyelwe luyisihluthulelo sempumelelo ngoba lungasiza izinkampani ziphume emingceleni yezimakethe ezivamile futhi zithole amaqembu abathengi amasha ngokuphelele.

Sifingqe ifomula yakudala, ephinde ibe yimfihlo yokuqanjwa kabusha komkhiqizo - Ulwandle Olubomvu + Ulwandle Olubomvu = I-Super Blue Ocean.

Yiqiniso, lezi zilwandle ezimbili ezibomvu kufanele zihlanganiswe ndawonye futhi azikwazi ukusetshenziswa ngomshini.

Inhlanganisela ka-Moutai kanye no-Luckin Coffee ngokushesha ithole impumelelo enkulu ngoba bobabili banezithameli eziningi▼

• Uma ufuna ukuthenga iwayini, kunezinketho eziningi; uma ufuna ukuphuza ikhofi, kunezinketho eziningi, kodwa uma ufuna ukunambitha uhlobo oluthile lwekhofi elimnandi lewayini, khona-ke yilo kuphela elinganikeza "i-soy latte"
• Ngakho-ke, abantu abathanda iwayini nabantu abathanda ikhofi bathutheleke egumbini lokusakaza bukhoma futhi baqeda ama-oda angama-3 ngokuphazima kweso.Kuyi-win-win yazo zombili izinhlangothi.
• Imakethe yewayini yathola ukukhula, ukudayiselwa abantu abathanda ikhofi, futhi ikhofi lalingase lithengiselwe abathandi bewayini.
• Leli yicala eliphumelele kakhulu i-Red Ocean + Red Ocean = I-Super Blue Ocean, ehlanganisa ngobuhlakani lezi ezimbili.
• Kulezi zinsuku, abathuthukisi bemikhiqizo abaningi banqunyelwe izinkambu zemikhiqizo yabo futhi bahlala bethuthukisa izindawo ezihlukahlukene zokuthengisa, kodwa abakwazi ukuphuma ezigabeni zabo.

Umphathi womkhiqizo omuhle kakhulu angaqhudelana nezinkulungwane zamasosha.

Saqala ukufingqa le ndlela yokusungula yoLwandle Olubomvu + Ulwandle Olubomvu = I-Super Blue Ocean eminyakeni embalwa edlule. Ilula futhi iyasebenza, futhi ingabhekwa njengokubheka phambili.

Ungazama le ndlela yokuthuthukisa umkhiqizo omusha futhi wehluleke noma udale umkhiqizo othengiswa kakhulu owake wadalwa.

Eqinisweni, ababaningi abantu abakwazi ukufunda le ndlela ngekhono.Onjiniyela abazama imikhiqizo emisha badinga ukuqonda okujulile kwezimboni ezahlukahlukene futhi babe nolwazi olubanzi ngaphambi kokuthi bakhe imikhiqizo edayiswa kakhulu.

Ngaphandle komthelela womkhiqizo we-Moutai, utshwala be-Maotai-flavor kungenzeka bungadumile kangako (amanye amakhefi ethule ikhofi lotshwala le-Maotai-flavor ngaphambilini)

• Ukuze kuhlinzekelwe imakethe encane, i-Moutai yethule imikhiqizo ehlukahlukene ehlukile, okuhlanganisa u-ayisikhilimu, ushokoledi kanye nekhofi...
• Ngaphandle kwenzuzo enkulu ka-Moutai, basazama ukuheha abantu abahlukile kubathengi babo bendabuko, mhlawumbe ngenxa yokuthi bakhathazekile ngokuncipha kwamathemba emakethe ephezulu.
• I-Moutai ngokwayo inezimfanelo ezimbili zezimpahla ezithengwayo kanye nezimpahla zikanokusho, futhi ayinakushintshwa ezingqondweni zabathengi abaneminyaka ephakathi kanye nabadala. Nokho, ngoshintsho ezindleleni zezenhlalo yabantu abasha kanye nokwehla "kwesiko letafula lewayini", imakethe yotshwala. ingase inciphe esikhathini esizayo.
• Impela kuyisinyathelo esihlakaniphile ukubeka imakethe kusenesikhathi.Kodwa kusenzima ukucacisa ukuthi abantu abasha bazokwamukela yini,

Kodwa-ke, kunomgomo wesu ongasiza izinkampani ukuthi zigxume ziphume olwandle olubomvu, zingene olwandle oluluhlaza, futhi zenze indawo yemakethe entsha. Lona umqondo "wolwandle olubomvu + ocean obomvu = ulwandle oluluhlaza kakhulu".

Ukuhlaziywa kwamacala aphumelele ekudaleni imikhiqizo yolwandle oluluhlaza kakhulu

1. Ikhofi ye-Moutai
2. Hermès kanye ne-Apple Watch
3. I-Lamborghini ne-Xiaomi balance bike

Ikhofi ye-Moutai

Icala elivelele yi-Moutai Coffee "Sauce Latte".

• I-Moutai imele imakethe ye-niche ephezulu, kuyilapho ikhofi ingeyemakethe yolwandle olubomvu.
• Nokho, ukuhlanganisa ukunambitheka kwe-Moutai okuyingqayizivele nezilaleli zekhofi kudala umkhiqizo omangalisayo.
• Lokhu kuhlanganiswa akukona nje ukunambitheka okusha, kodwa futhi emaketheUkubekaIhlanganisa ngobuhlakani i-niche ephezulu nenqwaba yoLwandle Olubomvu.

Hermès kanye ne-Apple Watch

• Enye indaba yempumelelo ukusebenzisana kukaHermès ne-Apple Watch.
• Lokhu kubambisana kuhlanganisa ukunethezeka nobuchwepheshe ukuze kwakhiwe umkhiqizo ohlanganisa isitayela nokusebenza.
• Lezi zindawo ezimbili ezibonakala zingahlobene ziyahlangana ukuze zenze umkhiqizo ophoqelelayo oheha uhla olubanzi lwabathengi.

I-Lamborghini ne-Xiaomi balance bike

• Ukubambisana phakathi kweLamborghini ne-Xiaomi balance scooter nakho kuyicala elithokozisayo.
• Ukuhlanganisa imoto kanokusho nebhayisikili yebhalansi kagesi kudala umkhiqizo oyingqayizivele futhi ohehayo.
• Lokhu kuhlanganisa akuhehanga abalandeli bezimoto kuphela kodwa nabathanda ubuchwepheshe, okulethe impumelelo enkulu kuzo zombili lezi zinhlobo.

Ukucabanga okusungulayo nokudayisa okushisayo ukuze udale imikhiqizo yolwandle oluluhlaza

Ungayakha kanjani imikhiqizo emisha kakhulu futhi uthole inzuzo ephezulu?

Ukuthepha izimakethe ze-niche eziphezulu

• Ukuze udale imikhiqizo yolwandle oluluhlaza kakhulu, sidinga kuqala ukuthepha amathuba ezimakethe ze-niche eziphezulu.
• Qonda izidingo kanye nezitayela zale makethe futhi uthole indawo elungele ukuqamba okusha okuhlanganisiwe.

Ukucabanga okusha kokuthengisa okushisayo nokuthuthukiswa komkhiqizo

• I-Red Ocean + Red Ocean = I-Super Blue Ocean iyindlela entsha nedumile. Ilula futhi iyasebenza, futhi ingabhekwa njengebheka phambili.
• Ukuqamba okusha okuhlanganisiwe kudinga ukucabanga okusha kanye namakhono okuthuthukisa umkhiqizo.
• Thola ugqozi oluvela emikhakheni ehlukene ukuze uqinisekise ukuthi umkhiqizo uhlukile kukho kokubili ukusebenza nokubukeka.

Ukumaketha nokukhangisa

• Umkhiqizo ophumelelayo we-super blue ocean udinga ukudonsa ukunaka kwezithameli zakho ozihlosile.
• Sebenzisa isabelomali sokukhangisa ukuze wandise imakethe futhi uqinisekise ukuthi umkhiqizo waziwa kabanzi.

Imakethe ye-super blue ocean iyindawo egcwele amandla angaletha impumelelo enkulu ezinkampanini.

Isibindi sokusungula izinto ezintsha, isibindi sokuphuma emingceleni yezimakethe ezivamile, kanye nokuhlanganiswa kwezinto ezivela emikhakheni ehlukene kuzoba ukhiye ekudaleni imikhiqizo yolwandle oluluhlaza kakhulu.