Uhla lwemibhalo ye-athikili
Ukucwaninga izidingo zabasebenzisi kuwumnyango ofihliwe wekhodi yengcebo!
Awuzizwa ukhungathekile yini ngemikhiqizo eyahlukahlukene etholakala kulezi zinsuku, njengoba kungenzeka ngisho nokuhlangana ngevidiyo emotweni? Lapho uMa Ying-jeou ehleli emotweni ye-BYD futhi ezwa ngalesi sici, wabuza ngokubukeka okudidekile, "Ingabe lokhu kuyadingeka ngempela?" Kungenzeka ukuthi ube nombuzo ofanayo, kodwa impendulo yomenzi iphikisana ngqo nalokho: "Yebo! Abantu abaningi bayakufuna lokhu!"
Kuzwakala sengathi kuyihlaya, kodwa kufihla imfihlo eyinhloko yokuthuthukiswa komkhiqizo— izidingo zomsebenzisi ziwumthombo wakho konke.
Akuyona yonke imisebenzi eyisiwula, kodwa uma ungaqondi umsebenzisi, uyisiphukuphuku ngempela
Namuhla, imikhiqizo iya ngokuya iba nokuncintisana. Uma ungenzi okuthile "i-shady", uzoqedwa yimakethe ngamaminithi.
Phambilini abantu bebecabanga ukuthi omakhalekhukhwini bebesetshenziselwa ukufona nokuthumela imiyalezo kuphela kodwa ngokuhamba kwesikhathi baqhudelana ngokuthatha izithombe, impilo yebhethri kanye nesivinini sokushaja okubenza bafane neTransformers.
Namuhla, izimoto nazo zinalo msebenzi. Azikwazi ukushayelwa kuphela, kodwa futhi zingasetshenziselwa imihlangano, i-karaoke, nokulala.
Ucabanga ukuthi lokhu kuyihaba? Cha, kungenxa yokuthi ukucwaninga ngezidingo zomkhiqizo wabasebenzisi kuyindima ebaluleke kakhulu kangangokuthi abakhiqizi sebeqala ukulalela ngokungathi sína amazwi abasebenzisi babo.
Ucabanga ukuthi ubuchwepheshe babantu abamnyama, kodwa empeleni bayaluqonda ulimi lwabantu
Imisebenzi eminingi ebukeka "ephezulu" empeleni ayinabo ubuchwepheshe obuphambili kakhulu ngemuva kwayo.
Isibonelo, izici ezifana ne-video conferencing emotweni, ama-panoramic sunroofs, izinhlelo zephunga ezizenzakalelayo, kanye nezindlela zezingane... akuzona ngoba onjiniyela banemibono yokudala kakhulu, kodwa ngoba banethimba elifunda abasebenzisi nsuku zonke, kuze kube semininingwaneni yokugcina.
Ngemuva kwakho konke lokhu kulele indima engabonakali kodwa ebalulekile enquma impilo noma ukufa kwenkampani— umsebenzisi udinga ucwaningo.
EzentengiselwanoIsifundo okufanele usifunde kubaphathi: Ungafundi ithrafikhi, funda abantu kuqala
Njengomuntu osesebenze iminyaka eminingi e-commerce, ngingasho ngenhliziyo yami yonke:
Kuzo zonke izinkampani, isikhundla esikhokhelwa kakhulu akusikho imisebenzi yokumaketha online noma ukutshalwa kwezimali kokukhangisa, kodwa isikhundla "socwaningo lwesidingo somkhiqizo".
Kungani? Ngoba lona umsebenzi wengqondo obaluleke kakhulu.
Ithrafikhi ibalulekile, kodwa iyi-amplifier.
Uma umkhiqizo wakho mubi, ithrafikhi izonyusa izinga lokubuya.
Uma umkhiqizo wakho muhle, ithrafikhi izokhulisa inzuzo futhi iphinde ukuthenga.
Njengomthengisi wamanzi, uma ehamba ngendlela engafanele, yonke imizamo yakhe iyoba yize.
"Ukuqonda abantu" kuyisihluthulelo, hhayi "ukuqonda ukukhangisa"
Ngibone abasha abaningi kakhulu abathatha idatha yethrafikhi futhi benza izimali eziningi, kodwa ekugcineni idatha isahluleka.
Kodwa umphathi womkhiqizo oyedwa uchithe ubusuku bonke eskrola esigabeni sokuphawula ku -Xiaohongshu (Little Red Book) , futhi ngesiphakamiso esisodwa sokuthuthukisa, ukuthengiswa kwe-SKU yonke kuphindeke kathathu.
Uthi ithrafikhi ibalulekile? Yebo kubalulekile, kodwa yini esekela ithrafikhi?
Kuya ngokuthi ungakwazi yini ukuqondisa ngokunembile "indawo ebuhlungu" yomsebenzisi.
Ukuthola indawo yobuhlungu kungcono kunokudubula amavidiyo ayi-100.
Ukuhlukaniswa kwemakethe akuseyona inkambiso, kodwa umthetho wokuphila
Esikhathini esidlule sikhulume "ngokukhulu nokuphelele", kodwa manje ukuncintisana phakathi kwezinkampani ze-e-commerce kumayelana "ezincane futhi ezinhle".
Yeka ukucabanga ngokwenza imikhiqizo "wonke umuntu angayisebenzisa". Umhlaba usushintshile futhi abantu baya ngokuya bethanda umuntu ngamunye.
Ibhizinisi lanamuhla limayelana nokuqondisa iqembu elithile labantu abanesidingo esithile nesiningiliziwe, kanye nokuheha ukunaka kwabo ngokunembile.
Isibonelo, kukhona amakesi omakhalekhukhwini aklanyelwe ngqo ukuthatha izithombe zezilwane ezifuywayo, kanye nezinkomishi ze-thermos ezifanele abashayeli be-night shift.
Le mikhiqizo ingase ingathuthuki kwezobuchwepheshe, kodwa uma nje ihlangabezana nezidingo, izoba yi-blockbuster elandelayo.
Kuphela uma usuyiqonda ongakwazi ukuyithengisa
Uma ungawaqondi amaphuzu obuhlungu omsebenzisi, awukwazi ngisho nokusho amaphuzu okuthengisa omkhiqizo wakho.
Uma ucwaningo lungenziwanga kahle, kufana nokudayisa amabhokisi angaboni emehlweni, uthembele enhlanhleni, hhayi ubuchopho.
Kodwa uma ukwazi kahle izindlela zocwaningo, ngisho nemikhiqizo ejwayelekile kakhulu ingangena emakethe.
Akukho lutho ongakwenza ngaphandle kokwenza ucwaningo, ukuthuthukisa izincomo zomkhiqizo, nokuzithengisa kulabo abakwaziyo ukuzikhiqiza—leyo inzuzo edalwa ukungalingani kolwazi.
Engikufunda kakhulu akukaze kube traffic, kodwa imvelo yomuntu.
Ngike ngachezuka mina.
Ngangivame ukucabanga ukuthi ukukhangisa kuyindlela yokuhamba futhi ukusebenzisa imali kuyindlela enqamulelayo yokuthengisa.
Kungani ngingayenzi imali ngisho nangemva kokukopisha imikhiqizo edumile ? Kamuva ngaqaphela ukuthi kuleyo mikhiqizo ethengiswa kakhulu, ukukhangisa kumane nje kungaphandle; amandla angempela avela ekuqondeni kwabo abantu.
Izinkathazo zabantu, ukudideka, namaphupho konke kufihlwe kumazwana abasebenzisi, ukwabelana kwe-Moments, nakumanothi we-Xiaohongshu.
Uma wazi okwengeziwe, kuba lula ukuthengisa.
Kafushane: Ucwaningo aluyona indima esekelayo, yibhomu lenkosi
Ukucwaninga izidingo zabasebenzisi akuyona "indima esekelayo" kodwa i-protagonist enquma ukuthi ungayenza yini imali.
Uma ungumnikazi webhizinisi, kungaba yi-e-commerce, i-SaaS, noma imikhiqizo ebonakalayo, kufanele uyazise indima "yezidingo zomkhiqizo".
Bakhuphuleni, nibanike izinsiza, futhi nibanike izwi; ukuqonda kwabo kungase kube isiqalo sengoma elandelayo.
Uma ungumuntu osebenzayo, ungashintshela ekwenzeni ucwaningo lwesidingo.
Esikhathini esizayo, ikhono elibaluleke kakhulu ngeke kube ikhono lokusebenzisa izikhangiso, kodwa ikhono lokuqonda lokho abasebenzisi abakucabangayo kodwa abangakusho.
Ungaqala kanjani?
- Yiya esigabeni samazwana somsebenzisi futhi ufunde ukuthi bathini ngempela.
- Thatha isinyathelo sokufonela amakhasimende bese ubuza, "Ucabanga ukuthi yini into engathandeki kakhulu ngalo mkhiqizo?"
- Bheka ukubuyekezwa okungekuhle kwabancintisana nabo ukuze ubone amathuba okungenzeka abanye bawanakile.
- Iya eXiaohongshu, Zhihu,UDouyinUkumba imayini yegolide yempendulo yomsebenzisi.
Yonke imininingwane encane ingase ibe yimbangela yezigidi zokuthengisa.
Ngakho yeka ukulinda, yeka ukujaha ithrafikhi— chitha isikhathi sakho ezidingweni zomsebenzisi, futhi uzozibonga ngalokho.
Ngethemba ukuthi isihloko esithi "Kungani Kungekho Othenga Umkhiqizo Wakho? Abathengisi be-E-commerce abangama-99% Abayinaki Le Ndzima Ebalulekile!" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) sizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-32707.html