Uhla lwemibhalo ye-athikili
Ukuthola ama-akhawunti abantu abavamile okuthengisa imikhiqizo, indlela ye-KOC (Umbono Obalulekile Wabathengi) ibe nemiphumela emihle ngendlela emangalisayo!
Ubani obengacabanga ukuthi ukusebenzisa ama-yuan angama-30,000 ukuqasha umgqugquzeli wenkundla yezokuxhumana onezigidi zabalandeli ukukhuthaza umkhiqizo kungaholela ekuthengisweni kweqanda? 😅 Lesi sifundo esigcwele igazi kufanele sisebenze njengocingo lokuvusa amabhizinisi amaningi.
Inani labalandeli alilingani ukuthengisa: Ithrafikhi ≠ Amandla okuthenga
Amabhizinisi amaningi anombono oyiphutha wokuthi abalandeli abaningi balingana nokuthengisa okuphezulu. Kodwa iqiniso liwukuthi—inani labalandeli ngezinye izikhathi limane liwumbondo nje wamanani.
Othile ukhokhe inani eliphezulu ukuze aqashe u-L Jiaxin, onabalandeli abayisigidi. Impela muhle kakhulu, futhi zonke izithombe ozishuthayo zibukeka njengesembozo somagazini.
Imiphumela ibingemihle: okwenziwayo, kodwa ithoni yamazwana njengokuthi "Mahle kakhulu" kanye "Ngifuna ukukungeza ku-WeChat."
Ingabe ucabanga ukuthi laba balandeli bazosebenzisa imali ngempela ukuthenga okuthengiswayo? Basothandweni olubonakalayo nje.
Ngakho-ke lawo ma-akhawunti "abuka abesifazane abahle" futhi "alandele amadoda abukekayo" angase abe nethrafikhi eningi, kodwa inani lawo lokuhweba empeleni lincane kune-shrimp kuma-noodle asheshayo.
Iningi labagqugquzeli abaphromotha imikhiqizo abathembisi izibalo zokuthengisa.
Abathengisi bavame ukubuza, "Ingabe ungaqinisekisa ukuthi mangaki ama-oda ozowathengisa?" Kodwa umgqugquzeli ucabanga ukuthi, "Angiyena umbhuli."
Embonini ye-e-commerce esakazwa bukhoma, ayikho ifomula eqinisekisiwe yokwenza imali ngaphandle kokulahlekelwa. Ngisho nabathonya abaphezulu ngeke balinge ukusho ngokuzethemba ukuthi imikhiqizo yabo izothengiswa ngokushesha.
Okwenza umkhiqizo ube ngothengiswa kakhulu akusikho inani labalandeli, kodwa amandla omkhiqizo, isu lokumaketha elifanele, kanye nesitayela sokuqukethwe esifanele.
Ngaphezu kwalokho, iningi labagqugquzeli be-inthanethi abazona iziphukuphuku. Bayazi ukuthi kuneminye imikhiqizo bona ngokwabo abavilapha kakhulu ukuyikhuthaza futhi abanakho ukuzethemba ekuthengiseni, ngakho-ke bakhokhisa imali ye-slot ukuze bakhulise isimilo sabo.
Ingabe ufuna ukugwema izingibe? Lezi zindlela ezimbili zokubambisana zithembeke kakhulu.
Uhlobo 1: Ukubambisana Kwekhomishini Emsulwa
Bheka lezo zinhlobo ezinkulu, azikho yini zonke emakamelweni okusakaza bukhoma osaziwayo abahlukahlukene be-inthanethi? Kodwa ngokuvamile basebenza ngemodeli "yekhomishini ehlanzekile".
Akukho zihlalo eziqinisekisiwe, akukho mali emoshiwe. Lokho okukhokhelayo, uyakuthola. Kulula, kuhlanzekile, akukho maqhinga.
Kungakho amabhrendi amakhulu evame ukuheha abagqugquzeli be-inthanethi—ngoba imikhiqizo yawo inegama elihle, ukuthenga okuphindayo, futhi kulula ukuyithengisa.
Kodwa-ke, uma umkhiqizo wakho une-homogenized kakhulu futhi usaphikelela ekutholeni usaziwayo omkhulu we-inthanethi, kusho ukuthi ukhokha intela yezobunhloli.
Indlela yesibili: Thola ama-akhawunti abasebenzisi abajwayelekile ukuze uthengise imikhiqizo (isu le-KOC).
Nasi isihluthulelo! Leli iqhinga elibalulekile lamabhizinisi ajwayelekile ukuthi aguqule amabhizinisi awo.
Ungakwazi ukuhlola kalula ama-akhawunti ambalwa okuqukethwe ngokwakho. Dala ama-akhawunti okuhlola angu-2-3 ukuze uqinisekise ukuthi yikuphi okuqukethwe kwevidiyo okudala ukuthengwa. Uma usuhlonze "uhlobo lokuqukethwe kwegciwane," qalisa ngokushesha umkhankaso omkhulu wegciwane.
Thola ama-akhawunti abasebenzisi ajwayelekile angu-500 futhi uthumele ividiyo eyodwa. Izindleko zeposi ngalinye ziphansi, ukufinyelela kubanzi, futhi okuqukethwe kuhlukene. Imiphumela ivame ukuqhuma kakhulu kunaleyo yabathonya abakhulu!
Yini i-KOC?
I-KOC imele igama elithi Key Opinion Consumer . Izwakala ifana nelithi KOL (Key Opinion Leader), kodwa lezi ezimbili zihlukile kakhulu!
Ama-KOL angabagqugquzeli abakhulu be-inthanethi abanezigidi zabalandeli, izinsiza eziningi, kanye nekhono lokukhiqiza ukuthengisa okukhulu. Ama-KOC, ngakolunye uhlangothi, afana "nochwepheshe bokuthengisa phakathi kwabantu abavamile."
Laba bantu bangaba nje ngababhlogi abancane abanabalandeli abangamakhulu ambalwa noma izinkulungwane ezimbalwa epulatifomu ethile, kodwa okuqukethwe kwabo kuyiqiniso, kungokwemvelo, futhi kuthembekile kakhulu . Ngokungafani nama-KOL amemeza athi "Thenga, thenga" nsuku zonke, basebenzisa okuhlangenwe nakho kwabo "ukuncoma" imikhiqizo.
Cabanga ngalokhu: Uma ubona umgqugquzeli odumile onezigidi zabalandeli encoma ukugeza ubuso, ungase ucabange, "Kufanele ukuthi uyakhokhelwa ngalesi sikhangiso." Kodwa uma umuntu ojwayelekile enza ividiyo ethi, "Lokhu kugeza ubuso kumnene, isikhumba sami asisabomvu," ubungeke yini uthambekele kakhulu ekukuzameni?
Lona umlingo we-KOC.
Basebenzise indlela ehlobene ukuze benze ukukhushulwa kuzwakale kungokwemvelo; futhi ukuveza kwabo okuqotho kwakhulisa ukwethenjwa kwezilaleli.
Ngokombono womkhiqizo, ama-KOC awawona "athatha indawo yabalandeli abambalwa," kodwa kunalokho ama-amplifier okudlulisa ukwethenjwa.
Lapho amakhulu Abathengi Bemibono Ebalulekile (ama-KOC) abavela emibuthanweni yokuxhumana nabantu ehlukene ngesikhathi esisodwa bencoma umkhiqizo ofanayo, lokhu kudala "umphumela wobufakazi bomphakathi"—abasebenzisi bacabanga ngokungazi: "Wonke umuntu uyawusebenzisa, ngakho akufanele yini nami ngizame?"
Ngakho-ke, ama-KOC awalona uhlelo oluyisipele lwethrafikhi, kodwa kunalokho "ayisikhali esiyimfihlo" sokukhula komkhiqizo. 💡
Umlingo wesu le-KOC: Ama-akhawunti amancane athengisa imikhiqizo adlula imidondoshiya yethrafikhi.
Leli su laziwa nangokuthi "imodeli yokusabalalisa ye-KOC." Kalula nje, kumayelana "nokuphonsa inetha elibanzi nokubamba izinhlanzi ezifanele."
Yiziphi izinzuzo zokuba ne-akhawunti ye-ateur?
- Okokuqala, okuqukethwe kwabo kusezingeni eliphansi, kuyiqiniso, futhi akushiyi.
- Okwesibili, abalandeli banezinga eliphezulu lokwethembana, ngokungafani nosaziwayo abaku-inthanethi “abathengisa imikhiqizo nsuku zonke”.
- Okwesithathu, i-algorithm yesistimu izimisele kakhulu ukuncoma okuqukethwe kwabo ngoba akufani nokukhangisa.
Isibonelo, umngane wami uthengisa imikhiqizo yezempilo futhi usebenzisa indlela ye-KOC (Umbono Obalulekile Wabathengi).
Sihlole izinhlobo ezintathu zokuqukethwe ekuqaleni futhi sakhetha ividiyo emfushane egqugquzele ukuthengiswa kakhulu. Sabe sesiyisabalalisa kuma-akhawunti angu-300 ahlukene.
I-ROI yafinyelela ku-1:40 emangalisayo ngalolo suku! Uzwe kahle ngalolo suku! Imali engenayo yomsila omude evela kuthrafikhi yezinto eziphilayo eyalandela yaphindaphindeka nakakhulu.
Kungani isu le-KOC (I-Key Opinion Consumer) lingahlula abagqugquzeli abakhulu?
Kulula kakhulu: Ithrafikhi evela kubagqugquzeli abakhulu iyabiza, ikhuphukile, futhi ayitholakali. Ngaleso sikhathi, ithrafikhi evela kuma-KOCs (Abathengi Bemibono Ebalulekile) ishibhile, iyiqiniso, futhi isabalele.
Ngisho namathonya aphezulu aku-inthanethi namuhla kufanele azikhokhele wona. I-traffic yabo ye-organic sekuyisikhathi eside inyakaziswa amapulatifomu.
Uma uya ekusakazeni bukhoma kwabo ngaphandle kokusebenzisa noma yisiphi isabelomali sokukhangisa, akekho ozokubuka. Lokhu kusho ukuthi ungase uthenge ithrafikhi futhi uzidayisele imikhiqizo - kulula kakhulu!
Ngaphandle kwalokho, uma umthonya emkhulu, imali ye-slot ibiza kakhulu, futhi akukho ukuthengiswa kwesiqinisekiso. Noma ngabe batusa okuthile ngobuqotho, ababukeli sebewabonile amaqhinga, kanye nokuthembela kwabo kuyehla.
Ama-KOC ahlukile. Babelana ngokwemvelo, njengomakhelwane. Ividiyo enelula elithi "Bengisebenzisa lokhu muva nje, futhi kuhle kakhulu" inomthelela kakhulu kune-"OMG, yithenge!"
Indlela yokusebenza yesu le-KOC: Ungajahi izinto, hlola kuqala!
Ungazami ukuthola abantu abajwayelekile abangama-500 ngaso leso sikhathi. Udinga ukusebenzisa amademo kuqala ukuze uqinisekise okokusebenza.
njenge:
- Hlola ama-engeli angu-3 wokudubula
- Test 5 amazwi okuvula
- Ukuhlola izindawo zokuthengisa zemikhiqizo ehlukene
Bese uhlaziya ukuthi yikuphi okuqukethwe okunezinga eliphezulu lokuchofoza nezinga lokuguqulwa eliqinile. Uma isifanekiso sesisethiwe, sikhulise ngamaqoqo.
Lona umnyombo "we-deployment logic + data review". Uma isisebenza, i-ROI yakho izokhuphuka kakhulu, njengokuthi ikurokhethi.
Ukudala ama-KOC akukona ukuthumela ngokungahleliwe; imayelana "nokuhlola amanzi ukuze akhule ngokuqhuma."
Le ndlela ayikona nje ukuthola abantu abavamile abangathumela okuqukethwe. Okubalulekile ukuthi impahla kumele ibe "ne-sales-driving gene."
njenge:
- Umkhiqizo kufanele ubonakale uyiqiniso, hhayi ucwengwe ngokweqile.
- Khuluma ngokwemvelo, sengathi unengxoxo.
- Okuqukethwe kufanele kukhulume amaphuzu obuhlungu, kuvuse imizwelo, futhi kuzwakale nezithameli.
Abasebenzisi bazofaka i-oda kuphela lapho okuqukethwe kuzwakala njengokuncoma komngane ngempela, kunesikhangiso esiluhlaza. Ama-algorithms nawo azophushela okuqukethwe kwakho ngoba akhombe ividiyo "abantu abathanda ukuyibuka."
Kungani ama-akhawunti wezimfundamakhwela edume kakhulu manje?
Amapulatifomu evidiyo amafushane abe yinkimbinkimbi kakhulu.
Uhlelo alusawathandi ama-akhawunti amakhulu; esikhundleni salokho, igxile "ekuhlobaneni kokuqukethwe."
Ama-akhawunti abasebenzisi abajwayelekile maningi amathuba okuthi acuphe izindlela zokuncoma, abe nezindleko eziphansi, futhi afinyelele izethameli eziningi.
Yingakho amabhizinisi amaningi manje eseqala "ukuhlakulela i-matrix yabantu abavamile".
I-ROI yomkhankaso owodwa iphakeme izikhathi ezimbalwa kunaleyo yomkhankaso oqondise umgqugquzeli omkhulu.
Cabanga ngalokhu: umgqugquzeli wenkundla yezokuxhumana onabalandeli abayisigidi uthengisa imikhiqizo eyiziro.
Kusho ukuthini uma iqembu labantu abavamile elinabalandeli abambalwa kuphela ngalinye lithengisa ama-oda ayishumi? Lokho kubizwa ngokuthi "ibutho lezintuthwane," futhi leyo impi yangempela yokusakaza bukhoma kwe-e-commerce.
Ungawathola kanjani lawa ma-akhawunti omsebenzisi ajwayelekile ukuze uphromothe imikhiqizo?
Uma ngikhuluma iqiniso, ekuqaleni lokhu kwakuwumsebenzi ongokwenyama ngokuphelele.
Isu lokuqala: Izimemo zomuntu nomuntu. Ungacela abaqeqeshwayo noma abasebenzi ukuthi bathathe izindima zebhizinisi futhi babenze bafinyelele kubantu abavamile ngemiyalezo noma imibono yangasese.
Isihluthulelo ubungcweti — baningi kakhulu abakhohlisi kulezi zinsuku, ngakho-ke ungalokothi wamukele imali. Sebenzisa izindlela zokuxhumana zobungcweti kanye nezinto zokwakha ukuze uxoxe ngokubambisana. Abafundi abaqeqeshwayo bangaklama ukuhlolwa kokusebenza kanye nemivuzo, ngenhloso yokugcina yokwenza omunye umuntu abangeze ku-WeChat noma ajoyine iqembu.
Isu lesibili: Sebenzisa ukuxhumana okukhona. Okokuqala, qoqa abantu abavamile abayi-100 kuya kwabangu-200, bese ubakhuthaza ukuthi baqashe abanye abaseduze nabo, kodwa kumele kube nemigomo ethile. Isibonelo: i-akhawunti kumele ibe nenani elanele labalandeli, okuqukethwe kumele kube kuhle, futhi kumele kukhiqize imibono yangempela.
Isu lesithathu: Ukuqinisekiswa kwe-akhawunti okusemthethweni. Ama-akhawunti asemthethweni angasetshenziswa ukuze kwabelwane ngezindaba zomama abahlala ekhaya noma abantu abavamile abenza imali. Lokhu kusebenza njengokuqinisekiswa okuthembekile kanye nendlela yokuheha ithrafikhi . Khumbula, ukuqinisekisa kubalulekile ukuze kwandiswe ukuthembeka.
Iluphi uhlobo lwabantu abavamile olubaluleke kakhulu?
Kunenqwaba yama-akhawunti ama-amateur kule pulatifomu, kodwa akuwona wonke afanele ukutshala imali kuwo.
- Labo abangakashicileli noma yimiphi imisebenzi bazonqatshwa ngokuzenzekelayo.
- Ungathinti labo abanabalandeli abangaphansi kwe-100 noma 500.
- Unganaki lezo ezingabuyekeziwe ngokuqhubekayo.
- Ividiyo ibonise ulimi olunzima olukhulunywayo kanye nokukhuluma komzimba okungesona okwemvelo.UkubhalaNoma yiziphi izinto ezingafani kufanele zisuswe.
Sengiphetha: Ekupheleni kwethrafikhi kukhona ukwethembana namandla okuqukethwe.
Emhlabeni wezokukhangisa, "i-traffic is king" isiphenduke "trust is king".
Isu le-KOC empeleni liyisikhulisamazwi sokuthembana.
Lapho wonke umuntu ojwayelekile eba indawo yokuxhumana yomkhiqizo, futhi lapho ividiyo ngayinye izizwa njengokwabelana kwangempela kunokuba isikhangiso, khona-ke ubungqabavu bomkhiqizo buvuka ngempela.
Emdlalweni webhizinisi, osaziwayo abakhulu be-inthanethi bangamakhosi, kodwa abantu abajwayelekile bangama-pawn.
Okufanele ukwenze awukona ukuba yi-sycophant, kodwa ukulawula isimo sonke.
Ngakho-ke, amabhizinisi ahlakaniphile kade ayeka ukusebenzisa imali ejaha osaziwayo be-inthanethi.
Kunalokho, basebenzisa idatha namasu ukuze benze “izimangaliso ezincane zethrafikhi” ezingenakubalwa.
Ikusasa le-e-commerce esakazwa bukhoma ngeke libe ngelokuthi ubani onabalandeli abaningi, kodwa mayelana nokuthi ubani owaqonda kangcono ama-algorithms, izingqondo zabantu, nokuqukethwe.
Kulabo abakha imikhiqizo, khumbula lokhu: amathuba eqiniso angawalabo abalokotha bakholelwe ukuthi "ithrafikhi encane ingadala igagasi elikhulu." 🔥
Ngethemba ukuthi isihloko esithi "Ungawathola Kanjani Ama-Akhawunti Abantu Abavamile Ukuze Uzikhangise Ngemikhiqizo? Isu le-KOC Elinganciki Kubathonya Abakhulu Lingakhulisa i-ROI Ngokuphindwe Kangu-40 🚀" esabiwe kubhulogi likaChen Weiliang ( https://www.chenweiliang.com/ ) lizokusiza.
Zizwe ukhululekile ukwabelana ngalesi sixhumanisi sendatshana: https://www.chenweiliang.com/cwl-33396.html