Kungani abanikazi bamabhizinisi abaningi bendabuko belahlekelwa ama-yuan ayizigidi ezintathu kuya kwezinhlanu lapho beqala ukushintshela ku-e-commerce? Kunezingibe ezimbili abantu abangama-99% abawele kuzo!

Ukulahlekelwa yimali ebhizinisini kulungile, inkinga ukulahlekelwa yiyo "ngokufanelekile"! Osomabhizinisi abaningi abancane bendabuko bayangena...EzentengiselwanoBabechichima ukuzethemba, becabanga, "Uma ngithengisa kahle kangaka ngingaxhunyiwe ku-inthanethi, kuzoba lula ku-inthanethi." Kodwa kwenzekani? Izinyanga ezintathu zothando, izinyanga eziyisithupha zokukhathazeka, kanye nonyaka emuva kwesikwele sokuqala.

Ugibe lwe-e-commerce, ukukubeka ngokungananazi, akukhona ukuthi abantu abazi ukuthi bakwenze kanjani, kodwa kunalokho ukuthi "bacabanga kakhulu ngakho."

I. Ukusakaza Okuphakelayo: "Isicupho Esimnandi" Sokuphakela Nge-algorithmic

Ekuqaleni, umnikazi webhizinisi elincane wathola ukuthi ukukhangisa kwakuwusizo ngendlela emangalisayo!

Idatha yasemuva ibikhuphuka kakhulu, ngokuchofoza okwengeziwe, izinqola ezengeziwe, nokuthengiswa okwengeziwe. Ngazizwa sengathi ngisebenzisa ama-steroid.

Ama-algorithms yizinto eziqonda ngokuqondile isimo somuntu.

Ikunikeza ukunambitheka kwempumelelo kuqala, ikwenze ucabange ngephutha, "Hawu, leli bhizinisi liyaqala!"

Ngakho umphathi waphakamisa isandla sakhe wathi, "Faka enye isabelomali, asiyithathe!"

Kodwa lapho imininingwane isizinzile, baqaphela—inzuzo yayingasekho. Izindleko zokukhangisa zazikhuphuka kakhulu, futhi lapho kubiza kakhulu ithrafikhi, i-ROI yehla (ukubuyisela ekutshalweni kwezimali).

Lawo maphuzu edatha abonakala sengathi "aqhumayo" awumphumela wenkundla "yokukhulisa izinhlanzi"—uyileyo nhlanzi.

Ukukubeka kalula, ukugembula kufana nekhasino, lapho indlu iwina njalo.

Ama-algorithms ayazi uma ujabulile nokuthi ufuna ukuzama nini futhi. Ucabanga ukuthi uyalawula, kodwa empeleni uholwa ikhala nge-algorithm.

II. Inventory: Imizwa iyona ebaluleke kakhulu, inkohliso iyona elimaza kakhulu.

Inkinga enkulu ngabanikazi bamabhizinisi bendabuko ukuthi bathembela kakhulu emikhiqizweni yabo.

Amashumi eminyaka okuhlangenwe nakho okungaxhunyiwe ku-inthanethi agxilise kuwo "ukuzethemba komkhiqizo"—"Sekuyiminyaka engaphezu kweshumi ngithengisa lo mkhiqizo, futhi amakhasimende wonke ayawuncoma; nakanjani uzothandwa kakhulu ku-inthanethi."

Ngenxa yalokho, lapho sebeqalile ukuqoqa impahla, yagcwala yonke indawo yokugcina impahla.

Kodwa i-e-commerce ayixhunyiwe ku-inthanethi; izethameli eziqondiwe, iziteshi, kanye nesivinini kuhlukile. Ungaxhunyiwe ku-inthanethi, uthembele emazwini omlomo avela kumakhasimende avamile; ku-inthanethi, uthembele ekuvezweni kwe-algorithmic.

Kwesinye isikhathi umkhiqizo uduma ngenxa yokuthi i-algorithm iwunikeza ithrafikhi; kwesinye isikhathi ayidumi ngoba akekho ongayithola emiphumeleni yosesho.

Lokhu kwaholela enhlekeleleni yakudala: ama-oda okuqala akhuphuka, okuholele ekuthengisweni kwempahla okuphindwe kashumi kunokuvamile, okumane kube ne-algorithm ehlehla ngokuzumayo, okubangele ukuthengiswa kwehle. Izindlu zokugcina impahla zazichichima, ukungena kwemali kwaphazamiseka kakhulu, futhi izimboni zazisalinde ukukhokhelwa—lonke uxhaxha lwempahla ethengwayo lwabhidlika.

Njengokuqoma, ungase ucabange ukuthi uma ekumoyizela namuhla, kusho ukuthi uyakuthanda; kodwa empeleni, uziphethe kahle.

Okwesithathu, ukucabanga kwendabuko: ukuphatha i-e-commerce "njengesiteshi esisha" kuholele ekuxhashazweni.

Abanikazi bamabhizinisi abaningi bacabanga ukuthi i-e-commerce imayelana nokushintsha lapho bethengisa khona izimpahla zabo, kodwa empeleni kuwumdlalo "wokushintsha indlela abacabanga ngayo".

Amabhizinisi endabuko agcizelela "izinsiza, ukuxhumana, nobudlelwano," kuyilapho i-e-commerce igcizelela "ama-algorithms, okuqukethwe, nedatha."

Uma umnikazi webhizinisi ovamile echitha amakhulu ezinkulungwane zamaRandi ukuze aqashe "ithimba le-e-commerce" futhi elindele ukuthi "bazuze imiphumela ngokushesha," kufana nokuncinza isithombo bese umemeza "khula ngokushesha kakhulu" -akusizi ukuzisheshisa.

Ukusebenza akuwona umlingo, futhi ama-algorithms awawona i-panacea.

Njengoba isisho sithi:Ukusebenza kahle kungakhulisa umkhiqizo omuhle izikhathi eziyi-100, kuyilapho ukusebenza kabi kungawukhulisa izikhathi eziyi-10 futhi kusaholela ekulahlekelweni.

Okuhlaba umxhwele ngempelaI-Internet MarketingOchwepheshe bokusebenza abavamile ukusebenzela abanye—bakhetha ukuzenzela bona. Ukuthola umlingani oyiqonda ngempela imisebenzi kunzima kunokuwina ilotho.

IV. "Umphumela Wobuthi" Wemiyalo Yeziqhumane: Ubumnandi Buza Ngokushesha, Ukufa Kuza Ngokushesha

Abanikazi bamabhizinisi amancane abaningi abesabi kakhulu ukungakwazi ukuthengisa, kodwa kunalokho "ngokuzumayo ukuthengisa kakhulu".

Ukukhuphuka kwama-oda kufana nenhlamvu egcwele ushukela; uma usuyinambithile, uzoba umlutha.

Ekuqaleni, ngangimatasatasa izandla zami ziminyene, ngipakisha futhi ngihambisa izinsuku nobusuku, nginomuzwa wokuthi nginqobe impi enkulu. Kodwa kwathi uma isiphelile i-hype, i-inventory yanqwabelana, ukubuyisela kwanda kakhulu, isevisi yamakhasimende yawa, nokuphuma kwemali komile, futhi yonke into yabuyela esimweni sokuqala.

Ukwanda kwama-oda akuyona impumelelo; "inkohliso."

Izingcweti ze-e-commerce zangempela azilokothi ziphishekele ukukhula okuqhumayo, kodwa kunalokho "ukuzinza." Ukuzinza kusho ukuqinisekisa inzuzo yanyanga zonke, ukuvimbela uchungechunge lokunikezela ukuthi lungawi, kanye nokuqinisekisa ukuthi imali yokukhangisa isobala futhi iyonga.

Njengomdlali we-chess oyingcweti, babheka iminyakazo eyishumi phambili, hhayi nje injabulo yamanje yomnyakazo.

V. Ukusuka Ekulahlekeni Kuya Ekuzinzeni: I-E-commerce "Ibhizinisi Lendabuko" Empeleni

Ukukubeka ngokusobala, i-e-commerce manje isiphenduke "imboni yendabuko".

Esikhathini esidlule, wonke umuntu wayencintisana ngethrafikhi; manje, umncintiswano ngowokuphatha "isiteshi se-omni."

Ukusatshalaliswa komkhiqizo wezingxenyekazi eziningi, ukutshala okuqukethwe, ukwenza imali kumashalofu, ku-inthanethiamanziUkusebenza okungaxhunyiwe ku-inthanethi, ukubalwa komjikelezo we-inventory, ukubambisana kwe-supply chain...

Lona akuwona umbuzo wokuthi "uyakwazi yini ukuqhuba ibhizinisi," kodwa kunalokho "ukuthi ungumuntu oliqonda ngempela ibhizinisi."

Ukuze usinde ku-e-commerce, awudingi amaqhinga, kodwa ukubekezela.

Imikhiqizo emihle + iketango elihle lokuhlinzeka + i-mindset ezinzile - lowo ngunxantathu wegolide.

Awudingi ukulandela ukuhlinzwa kwama-oda. Inqobo nje uma wenza imali encane ngesikhangiso ngasinye, uhlu lwakho lwamagama luhamba kahle, futhi ikhasimende ngalinye liyabuya lizothenga okuphindayo, bese uwina.

Ukukubeka ngokusobala, i-e-commerce "iwumdlalo omdala" nje osesiteji esihlukile. Izilaleli ziyashintsha, iskripthi siyashintsha, kodwa abadlali-kufanele bafunde ukushintsha imigqa yabo.

Isiphetho: I-E-commerce akuyona imfashini edlulayo, kodwa uhambo lokuzihlakulela.

Abantu abaningi abenza i-e-commerce bagxile kuthrafikhi, kodwa bakhohlwe ukubona indlela yabo ngokucacile.

I-e-commerce yeqiniso ayiphathelene nokudlala ama-algorithms; kumayelana nokuqonda imvelo yomuntu. Udinga ukuqonda ukungabaza kwabathengi, "ukuhaha" kwama-algorithms, futhi wazi ukuthi "ukusika nini ukulahlekelwa kwakho."

Yiba nengqondo ekulawuleni ithrafikhi, lawula uhlu lwamagama, qaphela mayelana nokukhuphuka kwama-oda, futhi ube nombono wesikhathi eside webhizinisi.

Uma ufunda ukuphatha konke ukulahlekelwa "njengemali yokufunda" nakho konke ukuguqulwa "njengesiginali," kusho ukuthi uguquke ngempela usuka "kumnikazi webhizinisi elincane" waba "isidlali sebhizinisi esisha."

Isifinyezo sokugcina:

1. Ukusakaza-bukhoma kuyikhono lobuchwepheshe, kodwa nakakhulu impi engokwengqondo. Ama-algorithms aqale anikeze izikhuthazo, bese athola imivuzo.
2. I-Inventory iwugibe, futhi ukuzethemba okuyimpumputhe kuyingozi kakhulu.
3. Ukwanda kwemithetho kuwubuthi; iletha ubumnandi besikhashana obulandelwa iminyaka emithathu yomunyu.
4. Umkhiqizo omuhle umqondo oyisisekelo; ukusebenza kumane kuyingilazi yokukhulisa.
5. I-E-commerce akuyona imfashini edlulayo; kuwumzamo wesikhathi eside.

Funda ukubala kuqala, bese ufunda ukufunda izingqondo. Ukuqonda idatha nokugcina ijubane eliqinile izihluthulelo zokuba umnqobi wangempela.

Imfihlo enkulu ye-e-commerce ilele ekukhuleni okuzinzile, hhayi ukukhula okuqhumayo.