Ukufunda ngehora leshumi nejenali ebonakalayo abalandeli abayizigidi ezingu-3000 be-akhawunti yomphakathi ukuze bengeze abalandeli kumfihlo yempumelelo

Ukuhlaziywa kwabalandeli abayizigidi ezingama-3000 uTuba (ukufunda ngehora leshumi + ijenali ebonakalayo) i-akhawunti yomphakathi kanye nabalandeli 5 izimfihlo ezinkulu zempumelelo

Ngempumelelo yanamuhla, uLin Shao, obefunda ngehora leshumi, ufingqe la maphuzu amathathu alandelayo:

• ① Isungulwe ngaphambilini, lena inzuzo yesikhathi sebhonasi engeke ishaywe indiva;
• ② Mayelana nokuqukethwe, sinaka kakhulu;
• ③ Ukuxhumana okuhle nabashicileli nababhali.

Ekuqaleni, u-Lin Shao wakhetha ukubambisana nezinkampani eziningana ezizimele ezifana ne- "Visual Zhi".

Imelwe i-"Visionary", yasungulwa kuphela ekupheleni kuka-2012. Ngemva konyaka, ithuthukiswe ngokushesha yaba yi-super-size enamakhulu ezinkulungwane zabalandeli, futhi yaziwa kakhulu embonini.

Lapho bobabili bebambisana ndawonye, ​​​​baphinde bazuze omunye nomunye.

Lin Shao uthi:

• "Empeleni, i-akhawunti esemthethweni nayo iwumkhiqizo. Okokuqala, kufanele uyenze ibukeke kahle, futhi kufanele uhambisane nezindinganiso zakamuva zobuhle ngokubukeka. Isibonelo, ngezithombe, ukuhlelwa kwezinhlamvu, kanye ne-UI. Okwesibili, i okuqukethwe kufanele kukhange. Kumelwe futhi kube nenani elithile lokubhala. Kuphinde kube nokuthuthukiswa okuqhubekayo kwemininingwane, njengokuthi ukusetha ibha yemenyu ngezansi kanjani ku-akhawunti esemthethweni ukuze kube lula abafundi. Lezi zici ezihlukahlukene zihlangene zizololonga i-WeChat i-akhawunti esemthethweni ibe nengqondo enezinhlangothi ezintathu. Sonke isixhumanisi sizonquma ukunamathela kwabasebenzisi bakho."
• “做imidiya entshaKusukela ekuqaleni, kuyadingeka ukuthuthukisa umkhuba wokucabanga ngokombono womsebenzisi, ucabange ngalokho umsebenzisi azokufuna.Kungakhathaliseki ukuthi udinga imikhiqizo emihle ye-peripheral, noma unethemba lokuthola ulwazi olwengeziwe, kuphela uma ihlangabezana nezidingo zemakethe kungashiwo ukuthi inenani elithile lemali. "

Ezinyangeni zakamuva, umbuthano wabangani bakho kungenzeka ushanelwe yizihloko ezidumile ze-"Vision Magazine":

1. "ngiyabonga ngokungithanda"
2. "UPiao Shu ucule "Farewell" futhi wakhala ngokungalawuleki endaweni yesigameko: Ubani ongafuni ukuphila esazama ukuphila..."
3. "Huang Shufen, njengoba ubufisa, umuntu olimale kanzima ekugcineni udliwe nguwe! 》

Kulezo zihloko ezidumile ezifundwe ngaphezu kwezigidi ezingu-XNUMX, empeleni, "Visual Chronicle" ibhale inqwaba yezindatshana.

Ikakhulukazi, "Ngiyabonga ngokungithanda" kunokuvezwa okungaphezu kwezigidi ezingu-5000. I-Vision Zhi izuze abalandeli abangaphezu kuka-65. Umsunguli u-Sha Xiaopi umvuzo wesikhathi esisodwa nakakhulu. Umbhali wesihloko unemali engu-yuan engu-10 kanye nenani lemali. I-iPhoneX.

Futhi "ukufunda ngehora leshumi" kuyinganekwane entsha yezindaba: ama-athikili angu-8 aphushwa nsuku zonke, anezindatshana ezingu-10+.

Ngenxa yokuthi inesisekelo sabasebenzisi abangaphezu kwezigidi ezingu-2000, ikhetha i-athikili ngayinye ngokucophelela, futhi ikakhulukazi ithola amahange aziwayo ukuze irekhode futhi iwasho, futhi inikeze abalandeli umuzwa ofudumele ngaphambi kokuyolala ngehora le-10 njalo ebusuku.

Ngakho-ke, ukufunda ngehora leshumi kuhlala kumatasa isikhathi eside, futhi i-akhawunti yomphakathi ye-WeChat emkhakheni wamasiko iyabusa.

Uyafuna ukwazi ukuthi labo balandeli abanosayizi omkhulu bakhula kanjani isinyathelo ngesinyathelo?

Kufanele siqale siqonde lokhu:

• Ukukhushulwa kwe-akhawunti yomphakathiUkwengeza impushana kuyikhono lokuhlanganisa.

Nakhu senza ukuhlaziya:

Lawa ma-akhawunti amabili asesidlangalaleni e-WeChat anenani eliphelele labalandeli abangaphezu kwezigidi ezingu-2, yiziphi izindlela zokwengeza abalandeli be-WeChat eziye zasetshenziswa ukuze kube nomphumela osobala kangaka wokwandisa abalandeli?

Okuqukethwe kwe-Premium kanye nempushana

Ngokuthuthukiswa kwemboni yezindaba entsha, ama-akhawunti omphakathi angaphambilini amahlaya anenhlamba nokuqukethwe okulula kokwenziwa kungenzeka angabi nayo imakethe eningi.

Okuqukethwe kwekhwalithi ephezulu kuyiphuzu eliyinhloko lemidiya entsha ukuze ihehe futhi igcine abasebenzisi, futhi kuphinde kube umbandela wokuqala wokwahlulela ukuthi i-akhawunti esemthethweni ingeyekhwalithi ephezulu yini.

• Isihloko esithi "Ngiyabonga ngokungithanda" kokuthi "Visual Chronicles" sathinta izinhliziyo zabalandeli ngokufudumele. Phakathi nenkathi yesiko lomngcwabo elikhona, i-athikili egcwele amandla amahle yagqashuka ngokushesha ku-WeChat Moments.
• Umbhali walesi sihloko engxoxweni uthe ugqozi lwalesi sihloko luqhamuke ngesikhathi ephequlula i-Weibo futhi ebona izithombe eziningi ezithinta inhliziyo. Ngemva kokuthinteka, wamane waziqoqa.
• Ngemva kwalokho, iqoqo laqhubeka likhula, futhi ugqozi lweqoqo lwafika, ngakho ngabhala lesi sihloko esiqhumayo.

• I-akhawunti esemthethweni ethi "Ukufunda Ngehora Leshumi" ikhuthaza izithombe nemibhalo eyi-8 nsuku zonke.
• I-Toutiao ivamise ukuba ngeyokuqala ithimba layo, noma ama-athikili abhalwe ababhali abanenkontileka, abangewona ama-toutiao bazoba namakholomu okulanda nama-athikili adumile.
• Mayelana nokuqukethwe nokukhethwa kwesihloko, ithimba lokufunda ngehora leshumi lizohambisana ngokohlobo lwendatshana.Isibonelo, kufanele kube nezinhlobo ezahlukene ezifana nemizwa, ugqozi, izimpahla ezomile, njll., ukuze kuhlangatshezwane nabasebenzisi abanezidingo ezahlukene.

Ngemuva kokuqinisekiswa kokuqukethwe kwe-athikili:

1. Kumelwe uhlole ama-typos, ifomethi ye-athikili (isibonelo, ingabe kukhona okungenalutho? Ingabe ufunde umbhalo wokuqala ngendlela efanele?);
2. Bese ukhetha isithombe sikanhlokweni esifanele, bese ulungisa isihloko se-athikili;
3. Isithombe sekhava se-athikili ngokuvamile sikhethwa ngokucophelela phakathi kwamakhulu ezithombe.
4. Izithombe ezikulesi sihloko kufanele zikhethwe ngokucophelela, futhi isithombe ngasinye kufanele siphawulwe ngehora leshumi ezimpondweni.
5. Isihloko se-athikili ngezinye izikhathi sicabanga ngeshumi nambili noma ngisho namashumi amabili. Ngemva kokuba amalungu eqembu exoxile futhi avotele, ekugcineni akhetha oyedwa wawo.

Akukhona nje mayelana "nombono" kanye "nokufunda ngehora leshumi", inqobo nje uma zonke izikhathi ze-WeChat, kukhona ukuqabuleka kwesikrini okuhle.Ukubhala, inani labalandeli nakanjani lizokhuphuka.

Lokhu kwanele ukubonisa ukuthi abasebenzisi bazoyibona kakhulu le akhawunti esemthethweni ngenxa yokuqukethwe kwayo kwekhwalithi ephezulu.

Okuqukethwe okuhle kuphela okungagcina abasebenzisi, ukuze abasebenzisi bangabaze ukuphuma futhi bafuna ukubuya noma nini.

Ukujaha izindawo ezishisayo

Ngenyanga edlule (November 2017) kwakunendatshana eyethula izindawo ezishisayo zeDurex, kuthiwa phakathi namahora angu-11 umbhali usezuze abalandeli abangu-24 nokubukwa okungaphezu kwezigidi ezingu-18. Manje isingaphezu kwezigidi ezingu-730+.

Futhi, indatshana eshiwo ngenhla ku-Vision Magazine:

• "UPiao Shu ucule "Farewell" futhi wakhala ngokungalawuleki endaweni yesigameko: Ubani ongafuni ukuphila esazama ukuphila..."
• "Huang Shufen, njengoba ubufisa, umuntu olimale kanzima ekugcineni udliwe nguwe! "kanye nokunye okuningi ....

Lezi zihloko zingama-hotspots okwamanje. Zikhiqiza ngokushesha okuqukethwe kwekhwalithi ephezulu ngokuya ngezindawo ezishisayo, futhi zixoshe izindawo zobuhlungu zabasebenzisi, okubangela ngokushesha izikhathi ze-WeChat ukuthi ziswayiphe isikrini.

Ama-hotspots anethrafikhi yawo kanye nabalandeli, futhi ukujaha izindawo ezishisayo kungashiwo ukuthi kufanele ube nakho kubantu abasha bemidiya.Yebo, isisekelo siwukuthi i-angle yokukhetha isihloko sokujaha izindawo ezishisayo kufanele ibe yinhle.

Uma izindatshana zakho ezishisayo zibhalwe kahle kakhulu, futhi uma unesisekelo somsebenzisi esanele, kulula kakhulu ukwakha i-fission eqhumayo, futhi abalandeli bazokwanda ngokuzenzakalelayo.

Thembelani komunye nomunye ukwengeza impushana

Ezinsukwini zakuqala, ama-akhawunti amaningi asemthethweni ayenabalandeli abambalwa futhi engekho imodeli yenzuzo yezohwebo, ngakho-ke kwakudume kakhulu ukusunduzana phakathi kwama-akhawunti.

Ngaleso sikhathi, u-Lin Shaojing ovela kwethi "Ukufunda Ngehora Leshumi" wethula u-Sha Xiaopi ovela ku-"Visual Zhi". Ngaphansi kobuholi buka-Sha Xiaopi, wadudulana ngama-akhawunti embonini. Lapho efinyelela ezingeni labalandeli abangu-10, ukusunduza okukodwa kungangeza impushana eyizinkulungwane ezimbalwa, umphumela muhle kakhulu!

Endabeni yokucindezela okuhlangene, kuyashesha kakhulu kunokwanda kwemvelo, bathi "kuzwakala sengathi ugibela indiza".

Abasebenzisi bokuqala be-akhawunti esemthethweni ethi "Bantou Shuo" bekungabalandeli abanconywe i-akhawunti yomkakhe "Ipomegranate Woman Report". Ngosizo lwalaba balandeli, okuqukethwe kwakhe kwekhwalithi ephezulu kungaqhubeka nokusakazwa kabanzi, ukuze Kuzuze abalandeli abaningi. .

I-matrix yama-akhawunti amaningi inyusa abalandeli

Ake sibheke lezi zithombe ezimbili ezilandelayo, okungamatrices amasha emidiya we "Visual Records" kanye "nokufunda ngehora leshumi":

• Lawa sekungama-akhawunti amakhulu asemthethweni Ngokubeka i-matrix yawo esemthethweni ye-akhawunti (enkulu nencane, ezenzakalelayoamanziubuningi),
• Kumaqenjana afanelekile, ukudala ama-akhawunti ezindaweni ezihlukaniswe kancane kusiza kakhulu ekuphusheni okunembile kokuqukethwe kanye nokusabalalisa ukukhangisa okunenzuzo.
• Kusiza kakhulu ukwakha eyakho imvelo yokuqukethwe futhi wandise ithonya lakho embonini.

Boleka umsindo ukuze wengeze abalandeli

"Ukufunda ngehora leshumi" manje kuphusha ama-athikili angu-8 nsuku zonke, ngokuvamile okuhambisana nomsindo, futhi umsindo ubuye ubizwe ihange elichwepheshile.

Ngesikhathi esifanayo, ukusatshalaliswa kokuqukethwe komsindo nakho kuzokwenziwa, futhi umsindo uzosatshalaliswa ku:

1. I-Himalayan FM
2. I-Lychee FM
3. Ujekamanzi FM
4. Amapulatifomu afana ne-NetEase Cloud Music...

Bangathola izigidi zokudlala kusukela kunkundla yomsindo nsuku zonke.

Ihambisana nekhwalithi ephezulu yokuqukethwe kwayo, izokwandisa ngokuzenzakalelayo abalandeli abangaphezu kuka-4 nsuku zonke.

Ngaphezu kwalokho, kukhona aumkhathiUmsunguli we "Night Listening" enkulu kakhulu wazalelwa emsakazweni.

Ngokuthembela ekuphusheni komsindo wekhwalithi ephezulu njalo ebusuku kanye nokuguquguquka kwezwi lesikhathi eside, bathole abasebenzisi abayizigidi ezingu-2 eminyakeni engu-2500, futhi ukuvezwa okumaphakathi kokuqukethwe ngakunye kungadlula izigidi ezingu-700!

Amanye ama-tubas ambalwa, ngaphezu kokuqukethwe kwe-premium, sebenzisa amanye amaqhinga.

1. Isibonelo, ileveli yokuhlelwa kokuqukethwe kokuthi "Eyodwa" iphezulu kakhulu, inika abantu umuzwa "ohloniphekile".
2. Ngaphezu kwalokho, izinhlelo zevidiyo zisatshalaliswa ezinkundleni ezihlukahlukene zama-akhawunti omphakathi.amanzi,
3. Ngesikhathi esifanayo, iphinde ikhokhele ukukhangisa kwe-Guangdiantong.

Ngakho-ke, ngithole ukunakwa kwenani elikhulu labalandeli, futhi manje nge-akhawunti yomphakathiEzentengiselwanoImodeli, amanzi ahambayo nyanga zonke osayizi omkhulu kakhulu, angadlula izigidi eziyi-1 zama-RMB.

Isiphetho

Sekukonke, ngemva kokucwaninga ngokucophelela lezi zindlela zempushana ezinobukhulu obukhulu, singathola izimfihlo ezivulekile embonini entsha yemidiya - akukho usayizi omkhulu ongakwenza.Wechat marketing, ukuthembela ekuhambeni okulula ukwandisa impushana.

Ngaphezu kokuqukethwe okuyingqikithi kuyisihluthulelo, ngokuvamile esihlanganiswe nezinyeUkukhuthazwa Kwewebhuindlela yokufeza umphumela ophindwe kakhudlwana.

Ngaphambi kokuphela, buyekeza futhi ufingqe futhiithiyori entsha yokugeleza》:

1. Izinkundla ezikhethiwe kuleli cala ikakhulukazi ama-akhawunti omphakathi we-WeChat nezinkundla zomsindo.
2. Inkundla yocwaningo, ngaphezu kwezincomo zocwaningo, igxile ocwaningweni lwabasebenzisi: yini abasebenzisi abayithandayo?
3. Thola ukuthi abasebenzisi bathanda ini, bese udala izinhlelo nemisebenzi ukuze wabelane ngokuthandwa ngabasebenzisi.

Ngokwesu lokumaketha le-WeChat elingenhla, kuyindaba futhi ukukhulisa inani labalandeli ku-akhawunti yomphakathi ye-WeChat.

Ekugcineni, nginifisela nonkeImpiloNgijabule, ngijabulele ukukhulisa abalandeli ^_^