How Do Douyin Food Bloggers Make Money?The profit model of the Douyin food short video account

Some netizens are curious about how to make money from food?

So, how does the food self-media make money?

simply say,VibratoThe profit model of the food short video account is to hang a video shopping cart and live broadcast.

There are two food bloggers who are relatively low-key. Here is a brief introduction to how they make money?

How do Douyin food anchors make money?

certainE-commerceSeller turned food blogger:During the epidemic last year (2020), everyone was stuck at home.

• When she saw someone on Weibo said that the food video was good, she immediately took action. She is a light food maker. After half a year, she has nearly 200 million followers.
• She has a few videos every month that explode. As long as she hangs the shopping cart, the commission income is 10+, that is, hundreds of thousands of dollars a month.
• She doesn't show her face, doesn't speak, doesn't have a team, and is photographed with a mobile phone, all relying on her skillful hands and good aesthetics.
• Going to see her account recently, she has more than 500 million followers.It belongs to a sound head number.

The profit model of the Douyin food short video account

A certain Weibo foodie v. He is more Buddhist and is not active in making money, so he talked about Douyin, saying that he was too lazy to do it, and his friends said to do it quickly.Unexpectedly, less than a month after he went back, he started from scratch, not from Weibo.drainage, all of a sudden hundreds of thousands of fans.More importantly, his two short videos on shopping carts, one sold for 5, the other for 7, and the first live broadcast sold for 20.

I won’t say more about other examples. In short, food is relatively easy to enter compared to finance, singing, film and television editing, travel, plot, sharing of good things, etc., because it belongs tounlimitedMaterials are not easily exhausted.In cooking now, it is best to have certain cooking skills, aesthetics or appearance. In 19, even if you have nothing, you can be a food blogger.

Finally, no matter what type of self-media, video or text you do, in addition to the five well-known elements of "beauty, laughter, tears, wonder, and learning", I think you need to add the word "cool", and the work must be smooth, music orCopywritingTo be smooth and smooth, it makes people feel refreshed. As long as you have more than 6 of the 2 elements, it is very easy to become popular.

It is recommended that Xiaobai make some lower-cost attempts and not blindly invest.

Making short videos can cultivate your ability in composition, lighting, color use, copywriting, editing, and soundtracking. If you stick to it for a few months, you will no longer be a novice. When the next round of bonuses comes, you can seize the opportunity.

The 6 cores of successful self-media profit

To be a self-media, in fact, the core is 2 sentences:

1. beauty, laugh, tears, odd, learning, cool
2. User thinking: Be sure to understand what readers need and how they can benefit, not what they like.

• The first point is differentiation;
• The second point is empathy.
• The combination of the two is invincible.

beauty, laugh, tears, odd, learning, cool

1. Beauty: Either the face value is high, or the picture is beautiful
2. laugh: funny
3. Tears: sensational, tearjerking, resonance
4. Odd: funny and curious
5. Learning: output knowledge, dry goods
6. Cool: The rhythm of the copywriting or video is smooth, and it feels refreshing to watch

If you can satisfy more than 6 of these 2 cores, it will become popular.

User thinking

User thinking: Be sure to understand what readers need and how they can benefit, not what they like.

For example, someone wrote on Weibo to post 16 sets of property certificates. This is self-esteem, and people are jealous, questioned, and say that it is from PS.

After that, through the massive, all-round and high-density output of dry goods, netizens will benefit from it, and everyone will naturally understand how the house is earned. This is the user's thinking.