What is the difference between AliExpress and Tmall Taobao?What are the promotions?

Whether it is the AliExpress platform orTaobaoTmall platform isE-commerceplatforms, but there is a big difference between them.Many business friends want to know what is the difference between AliExpress and Taobao Tmall. The following content will be sorted out for you.

What is the difference between AliExpress and Tmall Taobao?

AliExpress and Taobao are essentially the same, both are online trading platforms built by Ali Group. The biggest difference on the surface is that they target different customers.AliExpress is mainly for Internet users around the world except China, and Taobao is mainly for Internet users in China, Hong Kong, Macao and Taiwan.

AliExpress (English name: AliExpress) was launched in April 2010. It is the only online trading platform created by Alibaba for the global market. It is called "the international version of Taobao" by the majority of sellers.AliExpress is aimed at overseas buyers, mainly in English, throughAlipaySecured transactions with international accounts and shipped by international express.It is a foreign trade online trading platform integrating order, payment and logistics, and it is the third largest English-language online shopping website in the world.

At present, AliExpress has covered buyers from more than 220 countries and regions, including 3 first-level industry categories such as clothing, 30C, home furnishing, accessories, etc. The annual growth rate continues to exceed 5000%.

An annual fee will be charged for AliExpress's entry, subsequent product release, and store opening, and a 5% transaction fee will be charged after the transaction is successful.At present, only enterprises or individual industrial and commercial households are allowed to settle in AliExpress, and individuals cannot directly open stores like Taobao.

What are AliExpress and Tmall Taobao promotion?

The owner of AliExpress is in the process ofWeb PromotiondrainageAt times, there are not as many ways as Taobao.Except in AliExpressdrainage, you can also do off-site dealsdrainageAnd promote products; unlike Taobao, you can do on-site activities, Taobao customer promotion, through trains, drill exhibitions, etc.

As can be seen from the above, the inherent differences between AliExpress and Taobao include the main language used, logistics methods,Internet marketingPromotion methods, entry restrictions, etc.In addition, many products that are allowed to be sold on Taobao are prohibited from being sold on AliExpress, such as diet pills.

The official description of the difference between the two is as follows: Taobao is for domestic sellers and ships through domestic express delivery; AliExpress is for overseas buyers, and it conducts guaranteed transactions through Alipay international accounts and uses international express delivery.

After reading the above introduction, you should know what is the difference between the AliExpress platform and Taobao Tmall platform. Although they are similar in nature, the target object of AliExpress is the same as that of Taobao Tmall. The difference is that AliExpress is a cross-border e-commerce platform.