How to build your own brand?How to make your own brand underwear in Taobao store?

PresentTaobaoIs ecology still suitable for branding?

There is a TaobaoE-commerceA friend of mine said: We are a sub-category of men's clothing. In the past two years, there have been too many sellers. Head and early merchants, small explosions and low sales have become the norm. Is consumption downgraded?For those who have always wanted to be a brand, is the Taobao ecosystem still suitable for a brand?

How to build a brand for Taobao homemade products?

The premise of building its own brand is to have long-term core competitiveness:

• So, it's not that Taobao can't make a brand, but can the company build its core competitiveness in enough time?
• Pure Taobao brand, there will be a problem, the threshold is low, so it is difficult to open the gap with the peers, because the imitation is faster, so the difficulty of building a brand will be more difficult.
• Don't think too much about the brand, the brand is the result of the operation.Efficiency, threshold, and customer satisfaction are also the process of running a brand.

Amoy brands have a low threshold and can imitate quickly.

Suddenly I remembered Alibaba's mission: to make the world have no difficult business.

If it's a product you make yourself and doesn't have a brand, you can choose another product.

Do not arbitrarily choose another brand, or you may be penalized.

XNUMX. Establish core selling points

The first thing to do is to forgo detail pages for products that list many selling points.Because the pages are so detailed, consumers will finish reading them without leaving anything behind.Therefore, it is necessary to establish a unique product concept, seize the unique selling point, and continuously strengthen it to occupy the minds of consumers.PositioningWhen users think of that selling point, they will think of your brand.

XNUMX. Build the product

After establishing a single core selling point, create all visual shots, page design,CopywritingWriting and selling points.Let consumers grasp the key points in the shortest possible time.

Consumers on Taobao shop in a “low-awareness model.”It only takes 0.5 seconds to close the link and the cost is very low, so we must let consumers grasp the key points in the shortest time.This is the key point that makes him feel new and interested, so he will have the patience to keep watching.

(usually the 7 second prime time principle, so the only selling point is to combine graphics and text and present the first screen to the consumer. Other unimportant selling points are covered with short fonts after a click, avoiding Big Books)

XNUMX. Decomposing product attributes

Consumers buy products in two modes: low-cognitive mode (not spending a lot of energy thinking) and high-cognitive mode (expending a lot of energy to understand and think).

Most of the time, consumers are in "low awareness mode", they are too lazy to understand and compare products in detail, and they are unable to judge by external factors that have nothing to do with the product itself.

In this case, small brands cannot beat big brands because consumers use "brand" directly to infer product quality, rather than comparing the products themselves in detail.

For self-made products without brands, when uploading products, you can choose other products, please do not choose arbitrarily, which may be complained by buyers and punished by Taobao.

This article introduces how to make a question about a big brand. I hope you can create your own big brand, and then you can apply for the Taobao brand library.