How to open a Taobao store for WeChat marketing promotion?Online store WeChat marketing plan

Before, a seller friend told me on WeChat that he received many orders from WeChat fans every day.I was skeptical and had a chat and suggested that he writeWeb Promotionexperience and share it with you.

This is what he sharedTaobaoHow does the store work?Wechat marketingPromotion planning plan, the spirit of Internet sharing is great!

Taobao online store WeChat marketing plan

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After the WeChat public platform was launched on August 2012, 8, I began to pay attention to this new thing.Intuitive from my 17 years of internet experience it would be a greatInternet marketingtools and interactive platforms. At the end of August, a WeChat public account named after the brand name was opened.

Start WeChatPublic account promotion, we put the QQ number, QR code and WeChat account associated with the WeChat official account on the official website, Taobao store, and official Weibo, and a week later, it will be extended to product manuals, posters, leaflets, product packaging, and printed We made a batch of small stickers, and put the WeChat QR code and QQ number on each box sent to the buyer.At peak times, we have more than 500 orders a day, and at low times we have dozens of orders a day, and about ten people pay attention every day.

The boss felt that the growth of fans was too slow, so I planned two consecutively, paying attention to the activities with prizes, and giving away trial packs after paying attention, because we are making cosmetics, which can not only increase the experience users, tap potential buyers, but also collect users. Data, subdivided data includes skin type, age, gender, mobile phone number, etc. We group it according to skin type to facilitate targeted services and marketing.The two prize-giving activities cost more than XNUMX yuan, including the cost of sending trial packs, and attracted more than XNUMX fans.

At first, we sent skin care-related information once a day, but soon found that the frequency was too high, and it was easy to lose powder. Later, we adjusted to send it every two or three days, and posted the promotions in the store below in the form of multiple pictures and texts. The source below the text content of the promotion information is added with the link corresponding to the baby from Taobao.

I know very well that the core of WeChat marketing is interaction and fan activity, not the number of fans.

How to increase the activity and interaction of WeChat Official Account fans?

We do three types of activities:

1. Collect feedback from fans, list options, let users choose, and do a good job of classification, and send different content according to different groups.

2. From time to time, do some interesting testing activities, try to associate constellations with skin care, because girls are naturally fanatical about constellations, after the user submits the option, the end of the automatic reply message will be accompanied by the promotion information in the store, which serves multiple purposes.

3. To engage in a quiz with prizes is to use the correct answer as the key word for the next question. If users need to answer the question, they need to go to the official website to learn about our information, so as to deepen the fans' understanding of our brand.At the same time, it is also encouraged to post orders on Weibo after winning the prize, and we help it forward. After all, Weibo has tens of thousands of fans, and users are very happy.

4. This is to be done soon. It is a WeChat shopping guide, which allows users to send corresponding product recommendations or secondary subdivisions for these keywords according to different skin types and functional demands, such as acne removal, pores reduction, etc. , such as subdividing according to skin type to give more suitable product recommendations.Because there are only more than 5 WeChat followers at present, there is not much need to do this for the time being, and the customer service who is currently responsible for maintenance can handle it.

In order to detect the purchase effect on WeChat, we also organized a campaign to send mass messages on WeChat to inform users that they can get additional free lipsticks after purchasing the product, and they can also be purchased before. Send out the secret code WeChat, and it will be given away for free.The time was like mid-November, and a total of more than 11 orders came in. At that time, the number of fans was in the early 100s.

Arrange dedicated people to respond to fans' questions in a timely manner, organize activities to promote active fans twice a month, and regularly send information about beauty and skin care that users are interested in, along with advertising information. In this way, orders from WeChat have reached more than 10%.

WeChat marketing model of Taobao online store

Content is king, taking into account the terminal.Every time you edit the content, send it to the system firstAndroidand ios colleagues, on WeChatsoftwareThe preview effect, the effect on the mobile phone largely determines the reading rate and link click rate of this piece of information.The Saipan system basically doesn't need to be concerned about it. Very few users of the Saipan system will use the mobile phone to buy products on Taobao. Anyway, I have never encountered it.

About baby links.There is a link to add a source on WeChat. Be sure to put the baby link of Taobao. After reaching the user, the user clicks to jump directly to the Taobao mobile page, and can pass the associated link.AlipayMobile payment.If you put your own independent B2C link, WeChat will prompt you that there is a risk, which will filter out a large number of users, which means nothing needs to be said.It feels that more and more users are using Taobao and purchasing on their mobile phones.

Regarding personnel maintenance, it is mainly to arrange customer service and planning to log in to the WeChat public platform at the same time.The WeChat public platform can support multiple logins at the same time.Planning needs to further think about grounded event planning by sensing user feedback.

Basic preparations are to be done.Merchants who have not yet opened a WeChat official account are advised to find a QQ account that is as memorable as possible to users to register the official account.The first is to search for the official account name (after authentication), QQ account and WeChat account.Wechat numbers and QQ numbers are unique, but wechat numbers are generally more difficult for users to remember.And QQ numbers will be somewhat similar in the futurePhone Number, a good number is easy for users to remember.QR code scanning is subject to the system response speed of the Internet and mobile phones, and sometimes it is relatively slow. It is not as convenient and easy to remember as QQ numbers.

The service must be good and the attitude must be kind.Needless to say, if you are a Taobao person, the service is naturally excellent, but it must be emphasized again here.WeChat communication is private. Unlike Weibo, the interaction with users will be much deeper, and there will even be people of various colors who come to harass.In the past, some customer service staff were so annoyed that they said that the other party had a personality problem, and the chat records were screenshotted and posted on Weibo, which had a bad impact.

Do a good job of individual care based on user classification.Generally, we will insist on reminding users to pay attention to the skin care guidelines when the seasons change according to the characteristics of the region and skin type.For example, what facial cleanser and skin care steps should users with oily and sensitive skin in Northeast China use in winter, users will like it very much, and they feel that this is tailor-made for them, which naturally increases their goodwill towards you.

Regarding the information frequency and push time, as mentioned above, it is appropriate to once every two or three days. After all, users have a limited time for fragmentation. Too frequent will cause users to feel disgusted and leave you, and it will also increase the maintenance workload, because you have to Do your best to edit and organize content to make sure users like it.The specific time of each push is recommended to be selected after 8 pm on Mondays and Thursdays. After 8 pm, people’s mood will be much better, and according to my statistics (statistic tools can use Pippi, Pippi can accurately count how many users read After sharing your content, how many people share it in the circle of friends, and even how many people come to your public platform and become your fans after sharing it in the circle of friends).

The reading rate and store arrival rate of the information released at night will be much higher. Monday is the obvious period of weekend syndrome, and users are more active in purchasing and reading, while Thursday is the darkness before dawn, and users start to think about the weekend. Receptive to useful information with promotional messages.Having said that, by the way, I would like to mention my personal understanding, the futureE-commerceIts biggest rival is not traditional retail, but profound and complex human nature.

Boldly invest in WeChat marketing

I dare not say that our investment in WeChat is the largest, but I dare to conclude that our investment must be the largest among sellers of the same level.WeChat is worth investing heavily. The reason for bold investment is that it is an excellent tool that is very suitable for user conversion, in-depth communication and marketing, improving user stickiness, urging customers to buy multiple times, and maintaining user relationships.

Regarding which products are suitable for marketing, I think all products on Taobao are suitable.Including selling one-time products, such as home appliances, mobile phones, etc., this can completely according to the life cycle of the product, regularly push maintenance information, use tips, skills to use with other products, related product recommendations such as chargers, etc., and even provide paid value-added services are completely feasible.This will be a bit far, but I think the rise of WeChat has at least brought us this possibility.

Taobao Ghost Feet Seven (Taobao search boss）Reviews

After reading this, I feel that my previous views were all wrong.The article starts from simply being a WeChat fan, to engaging in activities to attract fans, then how to maintain fans, and how to advertise to guide fans to buy.There are specific data and practical skills, which are very informative.