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OnlineSmall tradeStore marketing is to attract the attention of fans, understand buyers' preferences to push product information, and then increase transaction volume and user stickiness.Wechat marketingthe key of.
How do online store sellers play WeChat marketing promotion?
it's here,Chen WeiliangThe blog editor wants to remind everyone that WeChat marketing is not something everyone can play, but a battle for creativity and competence.
WeChat marketing is hot, but what is it like?E-commerceAre sellers suitable for WeChat marketing?
If the conversion rate is lower than the industry average and the daily Pv is lower than 2000, it is recommended not to conduct WeChat marketing.There are two reasons for this.
First, the effect of WeChat marketing will be very slow.
- Few sellers can afford a three-month no-order promotion.
Second, the conversion rate is low.
- The more important work that needs to be done is to optimize the title, page optimization, improve customer service, and participate in some promotions to practice basic skills, rather than WeChat marketing to catch up with the face of nothingness.
gather fans
If you want to carry out WeChat marketing, sellers need to start from several aspects.
TaobaoA common method used by sellers to gather fans is to put a QR code on the Taobao Baby page to remind users what benefits will come from following it?
If conditions permit, a QR code can also be posted on the product single page sent to the user and on the outer packing box to inform the user.
If you have any questions, you do not need to log in to Want Want to negotiate in front of the computer, you can communicate directly through WeChat.If you especially recognize the value of WeChat, you can also send a group text message to users who have purchased it to allow users to add WeChat.In order to rush to the number of fans required for certification, many sellers have engaged in rewarding attention activities.
In fact, this kind of activity is very risky, because users come for rewards, and it’s hard to say how many users are loyal to you. Users who don’t get the prizes will probably immediately get angry and cancel their attention to you.Just imagine, locust consumers who have no sense of identity with the brand and just come for prizes. Is such a user worth your time and energy?
Therefore, on the issue of how to quickly gather fans, it is better to let the flow take its course. The accumulation of fans is slow at first, but it does not matter. It is the most important thing to do a good job in products and services.
Target buyer preferences
How can I understand the buyer's preferences through WeChat, and then recommend products that are suitable for her?This allows the customer service to make notes and classifications in a timely manner in the process of communicating with users, such as those who have purchased products, those who have not bought products, those with dry skin, those with sensitive skin, and so on.This is not enough, you can do a survey on a regular basis, divide it into CD options, let users reply in time, and put users into groups with different characteristics in time according to the replies, so that you can understand the buyer's preferences and recommend products that are suitable for her. .
Of course, there are also many precautions for WeChat public platform marketing.In addition, don’t push messages too frequently, don’t let the advertisements of the messages taste too strong, push messages randomly without classification, the attitude of customer service must be good, the response must be timely, and the sellers must be patient when answering customer questions. When using WeChat, sellers must Be careful not to force or use prizes to encourage users to share information in the circle of friends, which will arouse the disgust of customers.
With push information
Next, I will talk about how to combine it with other promotions. In fact, it is just two words, attached.For example, a WeChat QR code is attached to the Baidu Encyclopedia entry, and it is placed at the top of Weibo.So how does WeChat push information without causing users to be disgusted?There are several aspects to answer this.
1. The frequency of information sending should be reduced as much as possible, once every two or three days.
The user's fragmentation time is very limited. If she follows 50 public accounts, and each one comes every day, her biggest possibility is to unfollow some public accounts that are of little value to her.
2. It is necessary to do accurate information push based on the classified information.
That is to say, it is necessary to ensure that the pushed information is needed for her, and try to match her characteristics as much as possible.
3. Try to restrain marketing desire, don't send too many advertisements.
Increase volume
The purpose of WeChat marketing is to increase the probability of users to purchase, make it easier for users to purchase products, enjoy follow-up services, and make it easier for users to find us anytime, anywhere.Because the urge to shop tends to feel instantaneous, and after that time, users may give up because of other options.
So how to increase the transaction volume on WeChat?
WeChat external diversion, WeChat internal transaction
Aside from the attractiveness of products and the pros and cons of services, the best way is to divert traffic outside WeChat and make transactions within WeChat.For example, when there is a promotional event, you can sell it on all promotion media other than WeChat, such as Want Want Group, QQ Group, official website, Weibo, etc., and inform that there are special discounts or 100 yuan worth of pick-up items purchased through WeChat today. Audio gift, so fans rushed to WeChat.When the number of fans is large enough, you can engage in interesting psychological tests, constellation surveys, and quizzes with prizes. In the automatic answers triggered by keywords, you can take the trouble to put your own advertisements and attach links.When users receive interesting information, they are not disgusted with advertisements.
Increase user stickiness
This depends on the usual service to complete.When users ask questions, answer them in a timely manner.For example, if you ask why the goods have not been received, whether there are new promotions recently, and why the received goods are not equal in size, you must answer them in a timely, patient and friendly manner, so that users can feel your high-quality services through their mobile phones.
In this regard, it is necessary to arrange the customer service to maintain the official account in shifts, and there is no need to increase the manpower. When the customer service maintains Wangwang and QQ groups, it is enough to maintain another official account.With good service, good attitude, and good products, such sellers don't have to worry about losing loyal users, and they don't have to worry that customers won't buy products again.WeChat is actually a customer service tool that improves user trust, improves service quality, and establishes a good image.
What are the better ways to operate the WeChat public platform?In fact, the functions of the WeChat public platform are nothing more than those, such as group sending, grouping, automatic reply, and remarks.Well-done official accounts have a common feature. First of all, they are very familiar with the functions of the public platform and are skilled in application.Secondly, it is very convenient for users to obtain information, and it can be done by operating the mobile phone.This requires that you try to avoid entering keywords in Chinese to get automatic replies, and it is difficult for Apple's hands to complete Chinese input.
WeChat marketing is essentially a competitionInternet marketingThe basic skills of the competition are still market acuity, understanding of consumers, and taking advantage of hot spots.Web Promotionability.
However, WeChat is very popular now, and marketing is only carried out under the guise of WeChat.
How does Taobao online store do WeChat marketing promotion?Just download and use free WeChat marketingsoftware ▼
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