What abilities do you need to have for e-commerce operations?

Ask aroundTaobaoSellers at levels 2-4, what aspects do you think you want to improve on?E-commerceability?

(may share more about thisInternet marketingpromotion method)

Recently, I have researched Taobao 2~4 level merchants, what are the learning needs?

The vast majority of e-commerce sellers ask very basic questions, such as:

• How to doWeb Promotion?
• Small tradehow is itdrainagethe amount?
• How to Increase Conversion Rates?

To do a good job in traffic and conversion, the most important thing to consider is "choice (Positioning） ”。

1) Choose a word

• For example, a productdrainageAmount, often to do a lot of keywords.
• But you can choose just one keyword.
• For example, if you sell a fill light, do you emphasize the interior?Or emphasize small?
• You can only choose one, because this positioning,SEOThe flow is very precise.

2) Choose your opponent

• When buyers are buying, they tend to shop around.
• So you must first choose the three or five companies that are most likely to compete with you, and make a competitive analysis table.
• Make sure your product is competitive in these three or five companies.

3) Choose a selling point

Around words, and opponents, choose your selling point.

What are the aspects of e-commerce operation that need to be improved and possessed?

To improve the capabilities required for e-commerce operations, please continue to read the following series of articles:

How to calculate the profit of product pricing on e-commerce platforms?Taobao products commonly used pricing formula

Someone left a message and asked me that the competition for the products I make now is already very fierce, and it is estimated that there will not be too much profit in the future.So now the energy is to maintain this profit, or to find new products?In fact, first of all you have to find the competition logic and standards for the old products (that is, since...

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How to do a good job of product differentiation and positioning in the market?Positioning Marketing Strategy Examples

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