What abilities do you need to have for e-commerce operations?

Ask aroundTaobaoSellers at levels 2-4, what aspects do you think you want to improve on?E-commerceability?

(may share more about thisInternet marketingpromotion method)

Recently, I have researched Taobao 2~4 level merchants, what are the learning needs?

The vast majority of e-commerce sellers ask very basic questions, such as:

• How to doWeb Promotion?
• Small tradehow is itdrainagethe amount?
• How to Increase Conversion Rates?

To do a good job in traffic and conversion, the most important thing to consider is "choice (Positioning） ”。

1) Choose a word

• For example, a productdrainageAmount, often to do a lot of keywords.
• But you can choose just one keyword.
• For example, if you sell a fill light, do you emphasize the interior?Or emphasize small?
• You can only choose one, because this positioning,SEOThe flow is very precise.

2) Choose your opponent

• When buyers are buying, they tend to shop around.
• So you must first choose the three or five companies that are most likely to compete with you, and make a competitive analysis table.
• Make sure your product is competitive in these three or five companies.

3) Choose a selling point

Around words, and opponents, choose your selling point.

What are the aspects of e-commerce operation that need to be improved and possessed?

To improve the capabilities required for e-commerce operations, please continue to read the following series of articles:

🔗How to calculate the profit of product pricing on e-commerce platforms? Common pricing formulas for Taobao products

🔗How to express the quality of your product? How to describe the quality of your product

🔗How to differentiate and position products? Market product differentiation and positioning shaping

🔗How to lower customer expectations? Lowering psychological expectations will lead to higher satisfaction

🔗How to differentiate products and position them in the market? Positioning marketing strategy examples