Chen Weiliang: How can micro-businesses reduce the repulsion of screen-swiping? Relevant to the current task to reduce the repulsion of advertisements

2017/4/4 Chen WeiliangParticipate in the sharing of the special training camp

Chen Weiliang:Small tradeHow to reduce the repulsiveness of the screen? Associate the current task to reduce the repulsion of ads

Hello everyone!

What I shared yesterday wasAnalysis of the title of the first article written by @Qin Gang "It's not that the car home is too good, but other websites are too lazy" - the focus of the brain (popular events, well-known brands + contrast comparison).

Today I want to share content related to wechat business, and I will share another "brain focus".

We often see a lot of information and advertisements in WeChat groups and Moments. Some advertisements issued by WeChat merchants are very disgusting, why are some advertisements not disgusting?

Whether it is a micro-business or a self-media person, doWechat marketing, we must learn to see human nature.

XNUMX. How do we understand human nature?

Since all human behavior is based on the results of the brain's response, if you want to understand human nature, you must analyze the behavior of the brain. What is the point that arouses the brain's attention?

One of the reasons we go to the circle of friends is to satisfy the "voyeuristic desire" of the brain. The brain wants to know what friends are doing?

So, how can wechat & self-media people post Moments advertisements to reduce disgust?The first task is to satisfy the current task.

The current task of our circle of friends is to satisfy the "voyeuristic desire" of the brain, so we associate advertisements withLifeCombined, it can not only satisfy people's voyeuristic desire, but also play the role of advertising.

This is why the selfies we send, and the experience of using WeChat products by real people going abroad, will attract comments and likes from friends.

XNUMX. The focus of the brain (associated with the current task + contrast):

In fact, in order to achieve the publicity effect, if the advertisement in the circle of friends only uses the attention of the brain, it may not work. Why?

Because of the flood of similar information, the brain is numb to the focus. At this time, it is necessary to add contrast to form a contrast, which will cause the brain to respond strongly.

As long as we pay attention to the advertising materials of some products of Weshang Media, some of them have contrasting contrasts, such as: Caibao vegetable washing machine, Alpha Egg (an artificial intelligence robot produced by iFLYTEK), warm cow heater, etc. .

Third, there is contrast and contrast

• 1. Cai Baobao vegetable washing machine: Compare the vegetables, fruits and meat that have been cleaned and cleaned by Cai Baobao.
• 2. Alpha Little Egg: Compare with story machine and early education machine.
• 3. Warm cow heater: compare the small sun, oil cubes, floor heating and air conditioning.

I believe that many partners place orders because customers see these contrasting advertisements and have the desire to buy.

Some partners of Weishang Media have done a very good job in these two key points, which is worth our study.

four,Chen Weiliangsummary

To reduce the user's dislike of the advertisements in the circle of friends, it is necessary to combine the advertisements with life (relevant to the current task + contrast ratio).

If my sharing is helpful, welcome to bookmark it and bookmark it"Chen Weiliang. "

Note: For the content I shared yesterday, you can check my circle of friends.

Share so far, thanks for reading O(∩_∩)O~