How to write a good article title?An example of a novel title with contrast effect

Chen Weiliang's sharing at the special training camp on April 3, 2017

The Secret to Unraveling Contrasting Article Titles

Hello, everyone!Today is my first day of training camp.

We all know that when writing an article, the title is 10 times more important than the article, so I want to analyze the title of the first article by @ Qin Gang "It's not that the car home is too good, but other websites are too lazy", why is it so eye-catching?

Just now I googled "it's not that Autohome is too good, but other sites are too lazy" and found about 9,590 results (0.65 seconds)

The design of this title accomplishes two things:

1. The focus of the brain

As Qin Gang, a master of flickering, said, "Autohome is listed, and its market value is as high as 30 billion US dollars, which has fallen below the glasses of many vertical websites. All of a sudden, the Internet is full of discussions about Autohome", so the master of flicker Qin Gang borrowed Potential marketing.

2. Contrast
"Too good" and "too lazy" are a contrast, and there will be a huge contrast in the focus of the brain.

When the brain’s focus and contrast are combined, there will be a contrast effect. The greater the contrast, the greater the user’s response to the title.

Comparative example:

• before vs after
• max vs min
• yes vs no
• fast vs slow
• Increase vs decrease
• Negative vs affirmative
• not VS but
• Too good vs too lazy
• man vs woman
• Self-asking vs self-answering

Another example

A few days ago, our partner Cao Weiying wrote a soft article on online marketing , which also achieved these two points: the brain's focus + contrast.

"Invite you to be a fragrant woman (for men only)"

Fragrance is an adjective, "fragrant woman" is the focus of the brain, and "men stop watching" is contrast.

Adding "the focus of the brain" to "contrast" will create a contrast. The greater the contrast, the greater the response. Therefore, after the article is published, many people will click to read it.

Chen Weiliangsummary

Using contrasting elements to highlight key points of interest can create a strong visual impact in a headline, attracting clicks and achieving effective online promotion.

Share here, thanks for reading ^_^