Chen Weiliang: What are your interests?Beauty/food/WeChat marketing methods to make money

2017/4/5 Chen WeiliangParticipate in the sharing of the special training camp

Interesting things + sense of contrast

Hello friends!I just wrote an article today, and suddenly I don’t know whysoftwareCrashes for no reason, and the saved articles disappear automatically...

However, I still re-write it at the fastest speed and based on my memory, so it is a bit late to post the article, hehe!

What was shared yesterday and the day before yesterday:

• 1,Popular events, well-known brands + contrast comparison
• 2,+ Contrast to meet the current task

There are 5 categories in all, and today's sharing is "interesting things", one of the "concerns of the brain".

What are the things people are naturally interested in?

For example: beauty, sex (reproductive instinct), food, anecdotes, methods of success, etc...

When I saw the word "beauty", it reminded me ofSmall tradeThe product of the media, Swiiny Slimming Shake Meal Replacement, often uses pictures of beautiful women as a means of publicity.

If you just simply share pictures of beautiful women drinking milkshakes, it may not be easy for users to click and pay attention. Why?

Because there are quite a lot of pictures of beautiful women taking selfies in our WeChat Moments, in such a case, we must create a sense of contrast and use a contrasting method to make the pictures of beautiful women stand out.

Here's an example of how the Swiiny Slimming Shake uses beauty comparisons:

• 1. Ugly photos before weight loss vs. two different people after weight loss
• 2. The treatment of obese women VS the treatment of sexy beauties
• 3. Depressed fat woman VS happinesshappy beauty

Every time I see this kind of beauty comparison pictures shared by the partners of Wechat Media, because of the contrast, I can't help but click to see it, haha!

It can be seen that self-media people or micro-businesses want to doWechat marketing, share pictures to the circle of friends, and hope that users will pay attention to things of interest, and pictures with a sense of contrast must be added, so that the user's brain can easily respond to clicks.

Chen Weiliangsummary

Interesting things + contrast, can cause the user's brain to respond to pay attention to what we share.

Share here, thanks for reading ^_^

(I divided the concerns of the brain into 5 categories, sharing the third category today, and continuing to share tomorrow and the day after tomorrow)